Do I ship it?

GamesCharacter CustomizationCharacter Customization + Lovecraftian

Specimen · observed

Should I ship a Lovecraftian Character Customization game?

Character Customization + Lovecraftian

Only 16 developers shipped a Lovecraftian Character Customization game in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Gamblers Table, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 42 more are announced, ×3.2 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $4.0k, ×6.4 the market's $630 for a 6 / 10 build, and 3 in 10 made under $450; 1 in 20 cleared $610k, ×987 the market median. Revenue is up 415% on the market; 42 games are announced against 13 developers who shipped in the last year.

Deciding numbers: median 6.4 times the market baseline, revenue up 415% on the market, 42 announced, ×3.2 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Lovecraftian
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 16
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $84k → $54k → $3.1k → $450 → $71k (still earning) → $270 (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Lovecraftian: Plate 1 · outcomes, 2 yr, n = 16
Bottom 30% $450 (exactly $450)
Median $4.0k (exactly $4,042)
Top 25% $67k (exactly $66,723)
Top 5% $620k (exactly $619,664)
Developers, 2 yr 16
Released games 54
Announced 42
Effort 6 / 10
AI-buildability Medium
Typical price $8.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 415% on the market, supply 335% more developers than the period before.

Free games: 11%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Lovecraftian
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization; 5 in 10 of the top 25% also carry Action-Adventure, Adventure, Combat
Price point
$8.99 typical · top 25% priced $24.99 or above
Art
8 in 10 of the top 25% ship with Atmospheric
Plate 4 · demand

Why players buy here

The top 25% priced at $24.99 or above; the middle game at $8.99.

The top 10 games average 73% positive over 3,667 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $450, median $4.0k, 1 in 4 over $66k, 1 in 20 over $610k.

3 in 10 developers made under $450. 42 games are announced against 13 developers who shipped in the last year, ×3.2 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different setting or mood, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Labyrinthine older $9.99 13,779 84% 413k $4.1M (exactly $4,129,566) Valko Game Studios
Shadows Over Loathing older $22.99 3,120 95% 94k $2.2M (exactly $2,151,864) Asymmetric
Death Trash · EA older $19.99 3,460 91% 104k $2.1M (exactly $2,074,962) Crafting Legends
SKALD: Against the Black Priory older $14.99 3,325 93% 100k $1.5M (exactly $1,495,252) High North Studios AS
Gamblers Table $6.99 2,955 74% 89k $620k (exactly $619,664) greenpixels, Bossforge
Elderand older $19.99 552 75% 17k $331k (exactly $331,034) Mantra, Sinergia Games
Sign of Silence older $4.99 1,787 52% 54k $268k (exactly $267,514) Renderise
EVERSLAUGHT · EA older $19.99 336 61% 10k $201k (exactly $201,499) MobX GmbH
Chromosome Evil 2 older $19.99 252 88% 7.6k $151k (exactly $151,124) S.C. 16 BIT NIGHTS S.R.L., dovganovskiy
Dream Sketcher older $11.99 390 55% 12k $140k (exactly $140,283) RisingPunch Studio
Whispers of the Eyeless $19.99 226 74% 6.8k $136k (exactly $135,532) Venris, Evil Gingerbread Studio
We Gotta Go $9.99 237 60% 7.1k $71k (exactly $71,029) FuzzyBot
HELL GALAXY $24.99 89 74% 2.7k $67k (exactly $66,723) Italian Games Factory
Dead Static Drive $29.99 43 37% 1.3k $39k (exactly $38,687) Reuben Games
Ritual Party · EA $11.99 28 89% 840 $10k (exactly $10,072) Hologram Monster
Paws Coven $6.99 43 67% 1.3k $9.0k (exactly $9,017) Wintercrow Games
Ritual Night · EA $4.99 27 85% 810 $4.0k (exactly $4,042) Outfox Games
Paw Paw Destiny $14.99 7 71% 210 $3.1k (exactly $3,148) Daiyu.studio
Mist $5.99 12 75% 360 $2.2k (exactly $2,156) Euphoria Games

Estimates: copies = reviews × 30, gross = copies × list price.