Do I ship it?

Games › Character Customization › Character Customization + Logic

Specimen · observed

Should I ship a Character Customization Logic game?

Character Customization + Logic

Of 71 developers who shipped a Character Customization Logic game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 96 more are announced, ×2.3 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $600, level with the market's $630 for a 6 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $760k, ×1212 the market median. Revenue is up 280% on the market; 96 games are announced against 42 developers who shipped in the last year.

Deciding numbers: median 1.0 times the market baseline, revenue up 280% on the market, 96 announced, ×2.3 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Logic
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 71
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $46k → $13k → $839 → $899 → $299 → $959 → $1.9k (still earning) → $449 (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Logic: Plate 1 · outcomes, 2 yr, n = 71
Bottom 30% $150 (exactly $150)
Median $599 (exactly $599)
Top 25% $9.3k (exactly $9,291)
Top 5% $761k (exactly $761,019)
Developers, 2 yr 71
Released games 178
Announced 96
Effort 6 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 280% on the market, supply 45% more developers than the period before.

Free games: 13%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Logic
effort 2 / 10 · high · deductive rules and grids

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization, Logic; 4 in 10 of the top 25% also carry Puzzle, Sandbox, Simulation
Price point
$4.99 typical · top 25% priced $19.99 or above
Art
4 in 10 of the top 25% ship with 3D, Colorful, Cute
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $4.99.

The top 10 games average 89% positive over 12,521 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $150, median $600, 1 in 4 over $9.2k, 1 in 20 over $760k.

3 in 10 developers made under $150. 8 in 10 of the 31 games released 1 to 2 years ago have fewer than 100 reviews. 96 games are announced against 42 developers who shipped in the last year, ×2.3 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different second tag, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

XCOM® 2 2016 · $48M Oddsparks: An Automation Adventure 2025 · $1.7M Islands of Insight 2024 · $1.4M Squeakross: Home Squeak Home 2025 · $920k Guilty as Sock! 2025 · $798k
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
XCOM® 2 older $19.99 79,998 84% 2.4M $48M (exactly $47,974,801) Firaxis Games, Feral Interactive (Mac),… (Firaxis Games, Feral Interactive (Mac), Feral Interactive (Linux))
Oddsparks: An Automation Adventure $29.99 1,867 82% 56k $1.7M (exactly $1,679,740) Massive Miniteam
Islands of Insight older $29.99 1,604 75% 48k $1.4M (exactly $1,443,119) Lunarch Studios
Squeakross: Home Squeak Home $14.99 2,045 98% 61k $920k (exactly $919,636) Alblune
Guilty as Sock! $5.50 4,836 89% 145k $798k (exactly $797,940) Demon Max
Brickadia · EA $19.99 1,269 81% 38k $761k (exactly $761,019) Brickadia, LLC
Marble World older $19.99 1,268 89% 38k $760k (exactly $760,420) Vector Interactive
Main Assembly older $19.99 1,004 83% 30k $602k (exactly $602,099) Bad Yolk Games
SOS OPS! older $4.99 4,000 83% 120k $599k (exactly $598,800) ArtDock
Find Matt's Cats $19.99 719 98% 22k $431k (exactly $431,184) Matt Roszak
Schrodinger's Cat Burglar $19.99 613 97% 18k $368k (exactly $367,616) Abandoned Sheep
Haydee 3 $29.99 321 84% 9.6k $289k (exactly $288,804) Haydee Interactive
Atomcraft $14.99 407 94% 12k $183k (exactly $183,028) Triplejump
Master of Chess $19.99 290 83% 8.7k $174k (exactly $173,913) BRANE
Rise of Industry 2 $34.99 154 55% 4.6k $162k (exactly $161,654) SomaSim

Estimates: copies = reviews × 30, gross = copies × list price.