Games › Character Customization › Character Customization + Local Multiplayer
Should I ship a Character Customization Local Multiplayer game?
Character Customization + Local Multiplayer
Of 139 developers who shipped a Character Customization Local Multiplayer game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 249 more are announced, ×3.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $2.7k, ×4.3 the market's $630 for a 6 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $1.3M, ×2124 the market median. Revenue is down 10% on the market; 249 games are announced against 81 developers who shipped in the last year.
| Bottom 30% | $599 (exactly $599) |
|---|---|
| Median | $2.7k (exactly $2,696) |
| Top 25% | $24k (exactly $24,284) |
| Top 5% | $1.3M (exactly $1,334,066) |
| Developers, 2 yr | 139 |
| Released games | 482 |
| Announced | 249 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 10% on the market, supply 30% more developers than the period before.
Free games: 16%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Local Multiplayer
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization, Local Multiplayer; 5 in 10 of the top 25% also carry PvP, Local Co-Op, Simulation
- Price point
- $9.99 typical · top 25% priced $59.99 or above
- Art
- 3 in 10 of the top 25% ship with 3D, Family Friendly, Realistic
Why players buy here
The top 25% priced at $59.99 or above; the middle game at $9.99.
The top 10 games average 59% positive over 176,599 reviews.
What kills games here
3 in 10 developers made under $600. 8 in 10 of the 81 games released 1 to 2 years ago have fewer than 100 reviews. 249 games are announced against 81 developers who shipped in the last year, ×3.1 per shipper.
Adjacent niches
Character Customization with a different second tag, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
EA SPORTS FC™ 26 2025 · $209M 
Mortal Kombat 11 2019 · $131M 
TEKKEN 7 2017 · $82M 
NBA 2K25 2024 · $65M 
Street Fighter™ 6 2023 · $60M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | EA SPORTS FC™ 26 | $69.99 | 99,773 50% | 3.0M | $209M (exactly $209,493,368) | EA Canada, EA Romania | |
| | Mortal Kombat 11 | older | $49.99 | 87,021 88% | 2.6M | $131M (exactly $130,505,394) | NetherRealm Studios, QLOC, Shiver |
| | TEKKEN 7 | older | $39.99 | 68,063 83% | 2.0M | $82M (exactly $81,655,181) | BANDAI NAMCO Studios Inc. |
| | NBA 2K25 | older | $69.99 | 30,969 60% | 929k | $65M (exactly $65,025,609) | Visual Concepts |
| | Street Fighter™ 6 | older | $39.99 | 49,952 81% | 1.5M | $60M (exactly $59,927,414) | CAPCOM Co., Ltd. |
 | TEKKEN 8 | older | $39.99 | 46,009 56% | 1.4M | $55M (exactly $55,196,997) | Bandai Namco Studios Inc. |
 | NBA 2K26 | $69.99 | 25,651 66% | 770k | $54M (exactly $53,859,405) | Visual Concepts | |
 | Mortal Kombat 1 | older | $49.99 | 34,197 74% | 1.0M | $51M (exactly $51,285,241) | NetherRealm Studios, QLOC |
 | Undisputed | $49.99 | 19,190 60% | 576k | $29M (exactly $28,779,243) | Steel City Interactive | |
 | Injustice™ 2 | older | $49.99 | 17,445 86% | 523k | $26M (exactly $26,162,266) | NetherRealm Studios, QLOC |
 | Sonic Racing: CrossWorlds | $69.99 | 11,479 93% | 344k | $24M (exactly $24,102,456) | Sonic Team | |
 | THE KING OF FIGHTERS XV | $29.99 | 8,399 83% | 252k | $7.6M (exactly $7,556,580) | SNK CORPORATION | |
 | WWE 2K25 | $59.99 | 4,108 73% | 123k | $7.4M (exactly $7,393,168) | Visual Concepts | |
 | Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2 | $59.99 | 2,879 83% | 86k | $5.2M (exactly $5,181,336) | CyberConnect2 | |
 | WWE 2K26 | $69.99 | 2,310 56% | 69k | $4.9M (exactly $4,850,307) | Visual Concepts | |
 | NBA 2K27 | $69.99 | 1,698 53% | 51k | $3.6M (exactly $3,565,291) | Visual Concepts | |
 | LEGO® Party! | $39.99 | 1,112 87% | 33k | $1.3M (exactly $1,334,066) | SMG Studio |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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