Do I ship it?

GamesCharacter CustomizationCharacter Customization + Local Co-Op

Specimen · observed

Should I ship a Character Customization Local Co-Op game?

Character Customization + Local Co-Op

Of 112 developers who shipped a Character Customization Local Co-Op game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 185 more are announced, ×3.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $5.3k, ×8.5 the market's $630 for a 6 / 10 build, and 3 in 10 made under $840; 1 in 20 cleared $580k, ×938 the market median. Revenue is up 145% on the market; 185 games are announced against 59 developers who shipped in the last year.

Deciding numbers: median 8.5 times the market baseline, revenue up 145% on the market, 185 announced, ×3.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Local Co-Op
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 112
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $16k → $6.7k → $8.4k → $7.2k → $2.7k → $34k → $1.5k (still earning) → $5.3k (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Local Co-Op: Plate 1 · outcomes, 2 yr, n = 112
Bottom 30% $839 (exactly $839)
Median $5.3k (exactly $5,349)
Top 25% $36k (exactly $35,988)
Top 5% $589k (exactly $588,905)
Developers, 2 yr 112
Released games 339
Announced 185
Effort 6 / 10
AI-buildability Medium
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 145% on the market, supply 10% more developers than the period before.

Free games: 9%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Local Co-Op
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization, Local Co-Op; 5 in 10 of the top 25% also carry Co-op, Local Multiplayer, Online Co-Op
Price point
$9.99 typical · top 25% priced $39.99 or above
Art
3 in 10 of the top 25% ship with 3D, Family Friendly
Plate 4 · demand

Why players buy here

The top 25% priced at $39.99 or above; the middle game at $9.99.

The top 10 games average 59% positive over 150,428 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $840, median $5.3k, 1 in 4 over $35k, 1 in 20 over $580k.

3 in 10 developers made under $840. 8 in 10 of the 60 games released 1 to 2 years ago have fewer than 100 reviews. 185 games are announced against 59 developers who shipped in the last year, ×3.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different second tag, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Divinity: Original Sin 2 - Definitive Edition older $44.99 180,782 95% 5.4M $244M (exactly $244,001,465) Larian Studios
EA SPORTS FC™ 26 $69.99 99,773 50% 3.0M $209M (exactly $209,493,368) EA Canada, EA Romania
NBA 2K25 older $69.99 30,969 60% 929k $65M (exactly $65,025,609) Visual Concepts
NBA 2K26 $69.99 25,651 66% 770k $54M (exactly $53,859,405) Visual Concepts
Mortal Kombat 1 older $49.99 34,197 74% 1.0M $51M (exactly $51,285,241) NetherRealm Studios, QLOC
DRAGON BALL XENOVERSE older $64.98 17,554 89% 527k $34M (exactly $34,219,768) DIMPS
Divinity: Original Sin - Enhanced Edition older $39.99 27,485 88% 825k $33M (exactly $32,973,754) Larian Studios
Injustice™ 2 older $49.99 17,445 86% 523k $26M (exactly $26,162,266) NetherRealm Studios, QLOC
Sonic Racing: CrossWorlds $69.99 11,479 93% 344k $24M (exactly $24,102,456) Sonic Team
The Ascent older $29.99 19,235 74% 577k $17M (exactly $17,305,730) Neon Giant
WWE 2K25 $59.99 4,108 73% 123k $7.4M (exactly $7,393,168) Visual Concepts
NBA 2K27 $69.99 1,698 53% 51k $3.6M (exactly $3,565,291) Visual Concepts
LEGO® Party! $39.99 1,112 87% 33k $1.3M (exactly $1,334,066) SMG Studio
Pathogenic $9.99 4,145 92% 124k $1.2M (exactly $1,242,256) Aberrant Labs
Iron Meat $19.99 982 96% 29k $589k (exactly $588,905) Ivan Valeryevich Suvorov, Retroware
Eslabong · EA $14.99 1,077 95% 32k $484k (exactly $484,327) shirowita
LEGO® Horizon Adventures™ $39.99 403 60% 12k $483k (exactly $483,479) Guerrilla Games, Studio Gobo

Estimates: copies = reviews × 30, gross = copies × list price.