Games › Character Customization › Character Customization + Horses
Should I ship a Horse Character Customization game?
Character Customization + Horses
Of 23 developers who shipped a Horse Character Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 33 more are announced, ×3.0 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $5.5k, ×8.8 the market's $630 for a 6 / 10 build, and 3 in 10 made under $2.1k; 1 in 20 cleared $580k, ×927 the market median. Revenue is up 325% on the market; 33 games are announced against 11 developers who shipped in the last year.
| Bottom 30% | $2.1k (exactly $2,098) |
|---|---|
| Median | $5.5k (exactly $5,539) |
| Top 25% | $156k (exactly $155,938) |
| Top 5% | $582k (exactly $581,912) |
| Developers, 2 yr | 23 |
| Released games | 69 |
| Announced | 33 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $14.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 325% on the market, supply 10% fewer developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Horses
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization; 8 in 10 of the top 25% also carry Farming Sim, RPG, Simulation
- Price point
- $14.99 typical · top 25% priced $24.99 or above
- Art
- 4 in 10 of the top 25% ship with Cozy, 3D, Colorful
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $14.99.
The top 10 games average 85% positive over 5,412 reviews.
What kills games here
3 in 10 developers made under $2.1k. 7 in 10 of the 13 games released 1 to 2 years ago have fewer than 100 reviews. 33 games are announced against 11 developers who shipped in the last year, ×3.0 per shipper.
Adjacent niches
Character Customization with a different setting or mood, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
Mount & Blade II: Bannerlord 2022 · $346M 
Farming Simulator 22 2021 · $42M 
Red Dead Online 2020 · $36M 
Farm Together 2018 · $11M 
Rival Stars Horse Racing: Desktop Edition 2020 · $4.5M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Mount & Blade II: Bannerlord | older | $49.99 | 230,490 87% | 6.9M | $346M (exactly $345,665,853) | TaleWorlds Entertainment |
| | Farming Simulator 22 | older | $19.99 | 69,477 93% | 2.1M | $42M (exactly $41,665,357) | GIANTS Software |
| | Red Dead Online | older | $19.99 | 59,572 82% | 1.8M | $36M (exactly $35,725,328) | Rockstar Games |
| | Farm Together | older | $19.99 | 17,647 93% | 529k | $11M (exactly $10,582,906) | Milkstone Studios |
| | Rival Stars Horse Racing: Desktop Edition | older | $29.99 | 5,032 91% | 151k | $4.5M (exactly $4,527,290) | PikPok |
 | Mount & Blade: With Fire & Sword | older | $9.99 | 11,213 87% | 336k | $3.4M (exactly $3,360,536) | TaleWorlds Entertainment |
 | The Ranch of Rivershine | $29.99 | 2,050 94% | 62k | $1.8M (exactly $1,844,385) | Cozy Bee Games | |
 | STORY OF SEASONS: A Wonderful Life | older | $39.99 | 1,199 78% | 36k | $1.4M (exactly $1,438,440) | Marvelous Inc. |
 | Calico | older | $11.99 | 3,238 88% | 97k | $1.2M (exactly $1,164,709) | Peachy Keen Games |
 | Cattails | Become a Cat! | older | $14.99 | 2,315 95% | 69k | $1.0M (exactly $1,041,056) | Falcon Development |
 | Equinox: Homecoming | $14.99 | 1,294 80% | 39k | $582k (exactly $581,912) | Blue Scarab Entertainment | |
 | Unbridled: That Horse Game | · EA | $24.99 | 487 85% | 15k | $365k (exactly $365,104) | Mind Evotion Games |
 | Viking Frontiers | $19.99 | 537 51% | 16k | $322k (exactly $322,039) | BLUM Entertainment | |
 | Gaucho and the Grassland | $19.99 | 410 96% | 12k | $246k (exactly $245,877) | Epopeia Games | |
 | Horse Racing Manager | · EA | $24.99 | 208 88% | 6.2k | $156k (exactly $155,938) | Sheep Meadow Road Games |
 | Sound of Horses | · EA | $14.99 | 277 95% | 8.3k | $125k (exactly $124,567) | Vanilla Sky Productions AB |
 | Tobiano | · EA | $24.99 | 81 79% | 2.4k | $61k (exactly $60,726) | Ida Meyer |
 | Barbie™ Horse Trails | $39.99 | 27 66% | 810 | $32k (exactly $32,392) | PHL Collective | |
 | Rival Stars Horse Racing: VR Edition | $19.99 | 41 85% | 1.2k | $25k (exactly $24,588) | PikPok |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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