Games › Character Customization › Character Customization + Horror
Should I ship a Horror Character Customization game?
Character Customization + Horror
Of 162 developers who shipped a Horror Character Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 339 more are announced, ×3.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $3.6k, ×5.7 the market's $630 for a 6 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $7.5M, ×11986 the market median. Revenue is up 15% on the market; 339 games are announced against 92 developers who shipped in the last year.
| Bottom 30% | $597 (exactly $597) |
|---|---|
| Median | $3.6k (exactly $3,598) |
| Top 25% | $55k (exactly $55,168) |
| Top 5% | $7.5M (exactly $7,526,918) |
| Developers, 2 yr | 162 |
| Released games | 419 |
| Announced | 339 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 15% on the market, supply 30% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Horror
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization; 5 in 10 of the top 25% also carry Action, Adventure, Exploration
- Price point
- $7.99 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with First-Person, 3D, Atmospheric
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $7.99.
The top 10 games average 84% positive over 576,796 reviews.
What kills games here
3 in 10 developers made under $600. 7 in 10 of the 80 games released 1 to 2 years ago have fewer than 100 reviews. 339 games are announced against 92 developers who shipped in the last year, ×3.7 per shipper.
Adjacent niches
Character Customization with a different setting or mood, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
7 Days to Die 2024 · $369M 
Path of Exile 2 2024 · EA · $151M 
Mortal Kombat 11 2019 · $131M 
Warhammer 40,000: Darktide 2022 · $130M 
The Outlast Trials 2024 · $109M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | 7 Days to Die | older | $44.99 | 273,589 87% | 8.2M | $369M (exactly $369,263,073) | The Fun Pimps |
| | Path of Exile 2 | · EA | $29.99 | 167,730 76% | 5.0M | $151M (exactly $150,906,681) | Grinding Gear Games |
| | Mortal Kombat 11 | older | $49.99 | 87,021 88% | 2.6M | $131M (exactly $130,505,394) | NetherRealm Studios, QLOC, Shiver |
| | Warhammer 40,000: Darktide | older | $39.99 | 108,477 72% | 3.3M | $130M (exactly $130,139,857) | Fatshark |
| | The Outlast Trials | older | $39.99 | 90,997 92% | 2.7M | $109M (exactly $109,169,101) | Red Barrels |
 | Fallout 76 | older | $39.99 | 78,346 74% | 2.4M | $94M (exactly $93,991,696) | Bethesda Game Studios |
 | Killing Floor 2 | older | $29.99 | 87,158 88% | 2.6M | $78M (exactly $78,416,053) | Tripwire Interactive |
 | PEAK | $7.99 | 301,964 94% | 9.1M | $72M (exactly $72,380,771) | Team PEAK | |
 | GTFO | older | $39.99 | 46,184 86% | 1.4M | $55M (exactly $55,406,945) | 10 Chambers |
 | Mortal Kombat 1 | older | $49.99 | 34,197 74% | 1.0M | $51M (exactly $51,285,241) | NetherRealm Studios, QLOC |
 | Witchfire | · EA | $39.99 | 17,131 91% | 514k | $21M (exactly $20,552,061) | The Astronauts |
 | Killing Floor 3 | $39.99 | 16,493 46% | 495k | $20M (exactly $19,786,652) | Tripwire Interactive | |
 | The Forever Winter | · EA | $29.99 | 21,376 68% | 641k | $19M (exactly $19,231,987) | Fun Dog Studios |
 | Vampire: The Masquerade® - Bloodlines™ 2 | $59.99 | 10,443 55% | 313k | $19M (exactly $18,794,267) | The Chinese Room | |
 | No More Room in Hell 2 | $29.99 | 16,725 62% | 502k | $15M (exactly $15,047,482) | Torn Banner Studios | |
 | Deep Rock Galactic: Rogue Core | · EA | $29.99 | 14,049 60% | 421k | $13M (exactly $12,639,885) | Ghost Ship Games |
 | John Carpenter's Toxic Commando | $39.99 | 6,274 72% | 188k | $7.5M (exactly $7,526,918) | Saber Interactive | |
 | Copycat | $14.99 | 4,611 89% | 138k | $2.1M (exactly $2,073,567) | Spoonful Of Wonder |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.