Do I ship it?

Games › Character Customization › Character Customization + Hidden Object

Specimen · observed

Should I ship a Character Customization Hidden Object?

Character Customization + Hidden Object

Of 61 developers who shipped a Character Customization Hidden Object in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 107 more are announced, ×3.2 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $720, ×1.1 the market's $630 for a 6 / 10 build, and 3 in 10 made under $240; 1 in 20 cleared $75k, ×120 the market median. Revenue is flat on the market; 107 games are announced against 33 developers who shipped in the last year.

Deciding numbers: median 1.1 times the market baseline, revenue flat on the market, 107 announced, ×3.2 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Hidden Object
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 61
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $1.8k → $2.7k → $719 → $2.1k → $1.2k → $1.2k (still earning) → $359 (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Hidden Object: Plate 1 · outcomes, 2 yr, n = 61
Bottom 30% $240 (exactly $240)
Median $719 (exactly $719)
Top 25% $3.9k (exactly $3,896)
Top 5% $75k (exactly $75,282)
Developers, 2 yr 61
Released games 161
Announced 107
Effort 6 / 10
AI-buildability Medium
Typical price $6.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 20% more developers than the period before.

Free games: 16%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Hidden Object
effort 2 / 10 · high · static scenes with click targets

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization, Hidden Object; 4 in 10 of the top 25% also carry Exploration, Action, Adventure
Price point
$6.99 typical · top 25% priced $14.99 or above
Art
4 in 10 of the top 25% ship with Funny, 3D, Cute
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $6.99.

The top 10 games average 81% positive over 4,723 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $240, median $720, 1 in 4 over $3.8k, 1 in 20 over $75k.

3 in 10 developers made under $240. 8 in 10 of the 33 games released 1 to 2 years ago have fewer than 100 reviews. 107 games are announced against 33 developers who shipped in the last year, ×3.2 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different second tag, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Cozy Grove 2021 · $3.4M Neighbors: Suburban Warfare 2025 · EA · $571k Boo Men 2022 · EA · $500k Find Matt's Cats 2026 · $431k DDinosaur with Double D's 2025 · $162k
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Cozy Grove older $14.99 7,512 89% 225k $3.4M (exactly $3,378,146) Spry Fox
Neighbors: Suburban Warfare · EA $9.99 1,906 66% 57k $571k (exactly $571,228) Invisible Walls
Boo Men · EA older $7.99 2,088 88% 63k $500k (exactly $500,494) Twisted Corridor👻
Find Matt's Cats $19.99 719 98% 22k $431k (exactly $431,184) Matt Roszak
DDinosaur with Double D's $6.99 771 97% 23k $162k (exactly $161,679) Kud
Hidden Through Time 2: Myths & Magic older $12.99 326 85% 9.8k $127k (exactly $127,042) Rogueside
Goonya Monster older $19.99 185 76% 5.6k $111k (exactly $110,944) MUTAN
Space Wars older $29.99 106 86% 3.2k $95k (exactly $95,368) High and Wide
Pic-Me! $6.99 359 83% 11k $75k (exactly $75,282) GoofGames
Cozy Grove: Camp Spirit $19.99 106 89% 3.2k $64k (exactly $63,568) Spry Fox
Detective Dotson $14.99 138 78% 4.1k $62k (exactly $62,059) Masala Games Private Limited
OUTCLAW $24.99 44 93% 1.3k $33k (exactly $32,987) Moss Monkey
5 NIGHTS AT SHALUN 4: SCHOOL $1.99 535 93% 16k $32k (exactly $31,940) Team GZ, VADIM CHURILOV
Ortharion : The Last Battle $9.99 83 63% 2.5k $25k (exactly $24,875) Ortharion project
Bigfoot Life $12.99 62 75% 1.9k $24k (exactly $24,161) Planet 47 Games

Estimates: copies = reviews × 30, gross = copies × list price.