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Should I ship a Character Customization Gun Customization game?
Character Customization + Gun Customization
Of 80 developers who shipped a Character Customization Gun Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 269 more are announced, ×6.0 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.8k, ×2.9 the market's $630 for a 6 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $2.7M, ×4452 the market median. Revenue is down 10% on the market; 269 games are announced against 45 developers who shipped in the last year.
| Bottom 30% | $599 (exactly $599) |
|---|---|
| Median | $1.8k (exactly $1,798) |
| Top 25% | $54k (exactly $53,693) |
| Top 5% | $2.8M (exactly $2,795,631) |
| Developers, 2 yr | 80 |
| Released games | 260 |
| Announced | 269 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 10% on the market, supply 25% more developers than the period before.
Free games: 19%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Gun Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization, Gun Customization; 4 in 10 of the top 25% also carry Action, Shooter, PvE
- Price point
- $7.99 typical · top 25% priced $24.99 or above
- Art
- 3 in 10 of the top 25% ship with First-Person
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $7.99.
The top 10 games average 78% positive over 85,986 reviews.
What kills games here
3 in 10 developers made under $600. 6 in 10 of the 47 games released 1 to 2 years ago have fewer than 100 reviews. 269 games are announced against 45 developers who shipped in the last year, ×6.0 per shipper.
Adjacent niches
Character Customization with a different second tag, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
BattleBit Remastered 2023 · EA · $57M 
Marathon 2026 · $54M 
World War Z 2021 · $22M 
The Forever Winter 2024 · EA · $19M 
MADNESS: Project Nexus 2021 · $12M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | BattleBit Remastered | · EA older | $14.99 | 127,680 82% | 3.8M | $57M (exactly $57,417,696) | SgtOkiDoki, Vilaskis, TheLiquidHorse |
| | Marathon | $39.99 | 44,919 81% | 1.3M | $54M (exactly $53,889,324) | Bungie | |
| | World War Z | older | $29.99 | 24,897 82% | 747k | $22M (exactly $22,399,831) | Saber Interactive Inc |
| | The Forever Winter | · EA | $29.99 | 21,376 68% | 641k | $19M (exactly $19,231,987) | Fun Dog Studios |
| | MADNESS: Project Nexus | older | $24.99 | 15,977 97% | 479k | $12M (exactly $11,977,957) | GIBBING TREE, LLC |
 | Sprocket | · EA older | $19.99 | 12,336 92% | 370k | $7.4M (exactly $7,397,899) | Hamish Dunn |
 | Road to Vostok | · EA | $19.99 | 8,646 84% | 259k | $5.2M (exactly $5,185,006) | Road to Vostok Ltd. |
 | OPERATOR | · EA older | $19.99 | 8,605 86% | 258k | $5.2M (exactly $5,160,418) | VECTOR INTERACTIVE PTY LTD |
 | Zero Caliber VR | older | $24.99 | 3,771 78% | 113k | $2.8M (exactly $2,827,119) | XREAL Games |
 | M.A.S.S. Builder | $24.99 | 3,729 85% | 112k | $2.8M (exactly $2,795,631) | Vermillion Digital | |
 | Wanderburg | · EA | $14.99 | 2,103 78% | 63k | $946k (exactly $945,719) | Randwerk |
 | Chernobylite 2: Exclusion Zone | · EA | $39.99 | 528 62% | 16k | $633k (exactly $633,442) | The Farm 51 |
 | Iron Meat | $19.99 | 982 96% | 29k | $589k (exactly $588,905) | Ivan Valeryevich Suvorov, Retroware | |
 | TurretGirls | $9.99 | 1,882 85% | 56k | $564k (exactly $564,035) | NANAIRO ENTERPRISE | |
 | Out of Action | · EA | $19.99 | 916 77% | 27k | $549k (exactly $549,325) | Doku Games LTD |
 | Bad 2 Bad: Apocalypse | $19.99 | 905 77% | 27k | $543k (exactly $542,728) | DAWINSTONE |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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