Games › Character Customization › Character Customization + Demons
Should I ship a Demon Character Customization game?
Character Customization + Demons
Of 57 developers who shipped a Demon Character Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 124 more are announced, ×3.4 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.3k, ×2.1 the market's $630 for a 6 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $420k, ×672 the market median. Revenue is up 340% on the market; 124 games are announced against 37 developers who shipped in the last year.
| Bottom 30% | $150 (exactly $150) |
|---|---|
| Median | $1.3k (exactly $1,349) |
| Top 25% | $8.4k (exactly $8,392) |
| Top 5% | $422k (exactly $422,079) |
| Developers, 2 yr | 57 |
| Released games | 172 |
| Announced | 124 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $8.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 340% on the market, supply 85% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Demons
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization; 6 in 10 of the top 25% also carry Action, RPG, Adventure
- Price point
- $8.99 typical · top 25% priced $19.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $8.99.
The top 10 games average 83% positive over 6,028 reviews.
What kills games here
3 in 10 developers made under $150. 8 in 10 of the 24 games released 1 to 2 years ago have fewer than 100 reviews. 124 games are announced against 37 developers who shipped in the last year, ×3.4 per shipper.
Adjacent niches
Character Customization with a different setting or mood, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
Diablo® IV 2023 · $88M 
Warhammer 40,000: Chaos Gate - Daemonhunters 2022 · $15M 
She Will Punish Them 2020 · EA · $8.2M 
Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2 2025 · $5.2M 
Carnal Instinct 2021 · EA · $4.9M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Diablo® IV | older | $49.99 | 58,668 69% | 1.8M | $88M (exactly $87,984,400) | Blizzard Entertainment, Inc. |
| | Warhammer 40,000: Chaos Gate - Daemonhunters | older | $44.99 | 11,426 76% | 343k | $15M (exactly $15,421,672) | Complex Games |
| | She Will Punish Them | · EA older | $15.99 | 17,164 86% | 515k | $8.2M (exactly $8,233,571) | L2 Games |
| | Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2 | $59.99 | 2,879 83% | 86k | $5.2M (exactly $5,181,336) | CyberConnect2 | |
| | Carnal Instinct | · EA older | $29.99 | 5,407 82% | 162k | $4.9M (exactly $4,864,678) | Team Carnal Instinct |
 | Soul Hackers 2 | older | $59.99 | 2,300 65% | 69k | $4.1M (exactly $4,139,310) | ATLUS |
 | Warhammer: Chaosbane | older | $29.99 | 3,274 60% | 98k | $2.9M (exactly $2,945,618) | Eko Software |
 | Toukiden 2 | older | $59.99 | 1,177 80% | 35k | $2.1M (exactly $2,118,247) | KOEI TECMO GAMES CO., LTD. |
 | Toukiden: Kiwami | older | $59.99 | 1,134 69% | 34k | $2.0M (exactly $2,040,860) | KOEI TECMO GAMES CO., LTD. |
 | Wizardry: Proving Grounds of the Mad Overlord | older | $34.99 | 1,209 77% | 36k | $1.3M (exactly $1,269,087) | Digital Eclipse |
 | The Other Side | · EA | $13.99 | 1,181 93% | 35k | $496k (exactly $495,666) | Vectora Games |
 | DAIMON BLADES | · EA | $19.90 | 707 69% | 21k | $422k (exactly $422,079) | StreumOn Studio |
 | Concubine | · EA | $14.99 | 517 81% | 16k | $232k (exactly $232,495) | Upgrade Entertainment |
 | Kingdom of Night | $19.99 | 326 86% | 9.8k | $196k (exactly $195,502) | Friends of Safety | |
 | Second Sun | $19.99 | 115 69% | 3.5k | $69k (exactly $68,966) | Grey Wolf Entertainment | |
 | DAMON and BABY | $19.99 | 87 89% | 2.6k | $52k (exactly $52,174) | Arc System Works | |
 | Dead Static Drive | $29.99 | 43 37% | 1.3k | $39k (exactly $38,687) | Reuben Games | |
 | The Last Citadel | $14.99 | 70 85% | 2.1k | $31k (exactly $31,479) | Honest Demon | |
 | The Story Page | · EA | $7.99 | 103 78% | 3.1k | $25k (exactly $24,689) | SPR-Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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