Games › Character Customization › Character Customization + Deckbuilding
Should I ship a Character Customization Deckbuilding?
Character Customization + Deckbuilding
Of 64 developers who shipped a Character Customization Deckbuilding in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 156 more are announced, ×3.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $2.3k, ×3.7 the market's $630 for a 6 / 10 build, and 3 in 10 made under $480; 1 in 20 cleared $420k, ×671 the market median. Revenue is up 15% on the market; 156 games are announced against 42 developers who shipped in the last year.
| Bottom 30% | $479 (exactly $479) |
|---|---|
| Median | $2.3k (exactly $2,310) |
| Top 25% | $31k (exactly $30,580) |
| Top 5% | $421k (exactly $421,078) |
| Developers, 2 yr | 64 |
| Released games | 163 |
| Announced | 156 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 15% on the market, supply 85% more developers than the period before.
Free games: 21%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Deckbuilding
- effort 3 / 10 · high · card pools and run logic
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization, Deckbuilding; 6 in 10 of the top 25% also carry RPG, Strategy, Card Game
- Price point
- $7.99 typical · top 25% priced $19.99 or above
- Art
- 3 in 10 of the top 25% ship with Anime
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $7.99.
The top 10 games average 84% positive over 23,107 reviews.
What kills games here
3 in 10 developers made under $480. 7 in 10 of the 29 games released 1 to 2 years ago have fewer than 100 reviews. 156 games are announced against 42 developers who shipped in the last year, ×3.7 per shipper.
Adjacent niches
Character Customization with a different second tag, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Marvel's Midnight Suns | older | $59.99 | 17,060 82% | 512k | $31M (exactly $30,702,882) | Firaxis Games |
| | INAZUMA ELEVEN: Victory Road | $69.99 | 11,180 88% | 335k | $23M (exactly $23,474,646) | LEVEL5 Inc. | |
| | 暖雪 Warm Snow | older | $17.99 | 35,270 92% | 1.1M | $19M (exactly $19,035,219) | BadMudStudio |
| | The Matchless Kungfu | $19.99 | 6,755 79% | 203k | $4.1M (exactly $4,050,973) | HuanMos Game | |
| | Esports Godfather | older | $19.99 | 4,319 90% | 130k | $2.6M (exactly $2,590,104) | Asteroid Game Studio |
| | SUPER DRAGON BALL HEROES WORLD MISSION | older | $59.99 | 1,404 82% | 42k | $2.5M (exactly $2,526,779) | Dimps Corporation, SAFARI GAMES Co., Lt… (Dimps Corporation, SAFARI GAMES Co., Ltd.) |
| | Ooblets | older | $29.99 | 1,388 91% | 42k | $1.2M (exactly $1,248,784) | Glumberland |
| | Moonbreaker | older | $29.99 | 1,289 84% | 39k | $1.2M (exactly $1,159,713) | Unknown Worlds Entertainment |
| | Megaloot | older | $9.99 | 3,808 71% | 114k | $1.1M (exactly $1,141,258) | axilirate |
| | Warhammer Underworlds - Shadespire Edition (Classic) | older | $29.99 | 1,059 70% | 32k | $953k (exactly $952,782) | Steel Sky Productions, Tin Man Games |
| | Dice Gambit | $24.99 | 1,080 87% | 32k | $810k (exactly $809,676) | Chromatic Ink | |
| | Overlooting | $9.99 | 1,405 81% | 42k | $421k (exactly $421,078) | Posing Possums | |
| | Youtubers Life 3 | $19.99 | 468 50% | 14k | $281k (exactly $280,660) | UPLAY Online | |
| | 9th Dawn Remake | $15.99 | 514 86% | 15k | $247k (exactly $246,566) | Valorware | |
| | Bioweaver | $6.99 | 668 77% | 20k | $140k (exactly $140,080) | Emprom Game, Wild Kid Games | |
| | DreamEcho | $11.99 | 369 79% | 11k | $133k (exactly $132,729) | HotWaterStudio | |
| | Grail | $9.99 | 345 89% | 10k | $103k (exactly $103,396) | Sokpop Collective | |
| | DOG WITCH | $9.99 | 323 89% | 9.7k | $97k (exactly $96,803) | Heckmouse |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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