Do I ship it?

Games › Character Customization › Character Customization + Cyberpunk

Specimen · observed

Should I ship a Cyberpunk Character Customization game?

Character Customization + Cyberpunk

Of 77 developers who shipped a Cyberpunk Character Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 203 more are announced, ×4.7 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $990, ×1.6 the market's $630 for a 6 / 10 build, and 3 in 10 made under $270; 1 in 20 cleared $2.6M, ×4192 the market median. Revenue is up 140% on the market; 203 games are announced against 43 developers who shipped in the last year.

Deciding numbers: median 1.6 times the market baseline, revenue up 140% on the market, 203 announced, ×4.7 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Cyberpunk
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 77
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $1.5k → $599 → $5.8k → $3.3k → $1.5k → $899 → $4.1k (still earning) → $809 (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Cyberpunk: Plate 1 · outcomes, 2 yr, n = 77
Bottom 30% $269 (exactly $269)
Median $987 (exactly $987)
Top 25% $14k (exactly $13,793)
Top 5% $2.6M (exactly $2,632,522)
Developers, 2 yr 77
Released games 248
Announced 203
Effort 6 / 10
AI-buildability Medium
Typical price $8.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 140% on the market, supply 25% more developers than the period before.

Free games: 18%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Cyberpunk
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization; 3 in 10 of the top 25% also carry Action, Shooter, FPS
Price point
$8.99 typical · top 25% priced $29.99 or above
Art
4 in 10 of the top 25% ship with 3D, First-Person
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $8.99.

The top 10 games average 77% positive over 80,228 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $270, median $990, 1 in 4 over $13k, 1 in 20 over $2.6M.

3 in 10 developers made under $270. 8 in 10 of the 39 games released 1 to 2 years ago have fewer than 100 reviews. 203 games are announced against 43 developers who shipped in the last year, ×4.7 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different setting or mood, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Cyberpunk 2077 2020 · $1.6B Marathon 2026 · $54M Killing Floor 3 2025 · $20M The Ascent 2021 · $17M Dead as Disco 2026 · EA · $9.3M
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Cyberpunk 2077 older $59.99 883,400 87% 27M $1.6B (exactly $1,589,854,980) CD PROJEKT RED
Marathon $39.99 44,919 81% 1.3M $54M (exactly $53,889,324) Bungie
Killing Floor 3 $39.99 16,493 46% 495k $20M (exactly $19,786,652) Tripwire Interactive
The Ascent older $29.99 19,235 74% 577k $17M (exactly $17,305,730) Neon Giant
Dead as Disco · EA $24.99 12,354 96% 371k $9.3M (exactly $9,261,794) Brain Jar Games, Inc.
DAEMON X MACHINA older $49.99 6,172 85% 185k $9.3M (exactly $9,256,148) Marvelous Inc.
Necromunda: Hired Gun older $39.99 5,892 68% 177k $7.1M (exactly $7,068,632) Streum On Studio
The Surge 2 older $29.99 7,477 75% 224k $6.7M (exactly $6,727,057) Deck13
Shadowrun Returns older $14.99 9,521 88% 286k $4.3M (exactly $4,281,594) Harebrained Schemes
Soul Hackers 2 older $59.99 2,300 65% 69k $4.1M (exactly $4,139,310) ATLUS
Cyber Knights: Flashpoint $29.99 2,926 93% 88k $2.6M (exactly $2,632,522) Trese Brothers
Out of Action · EA $19.99 916 77% 27k $549k (exactly $549,325) Doku Games LTD
Star Fire: Eternal Cycle $16.99 1,012 91% 30k $516k (exactly $515,816) Ethereal Fish Studio
Haydee 3 $29.99 321 84% 9.6k $289k (exactly $288,804) Haydee Interactive
Captain Hardcore · EA $39.99 198 80% 5.9k $238k (exactly $237,541) AntiZero Games
Sodaman $7.99 738 78% 22k $177k (exactly $176,899) Tape Corps
CyberCorp $14.99 351 75% 11k $158k (exactly $157,845) Megame LLC

Estimates: copies = reviews × 30, gross = copies × list price.