Do I ship it?

GamesCharacter CustomizationCharacter Customization + Choose Your Own Adventure

Specimen · observed

Should I ship a Character Customization Choose Your Own Adventure game?

Character Customization + Choose Your Own Adventure

Of 129 developers who shipped a Character Customization Choose Your Own Adventure game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 396 more are announced, ×5.9 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $3.1k, ×5.0 the market's $630 for a 6 / 10 build, and 3 in 10 made under $570; 1 in 20 cleared $180k, ×297 the market median. Revenue is up 100% on the market; 396 games are announced against 67 developers who shipped in the last year.

Deciding numbers: median 5.0 times the market baseline, revenue up 100% on the market, 396 announced, ×5.9 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Choose Your Own Adventure
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 129
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $11k → $6.5k → $5.8k → $2.1k → $3.6k → $4.3k → $3.9k (still earning) → $239 (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Choose Your Own Adventure: Plate 1 · outcomes, 2 yr, n = 129
Bottom 30% $564 (exactly $564)
Median $3.1k (exactly $3,148)
Top 25% $26k (exactly $26,387)
Top 5% $187k (exactly $186,601)
Developers, 2 yr 129
Released games 496
Announced 396
Effort 6 / 10
AI-buildability Medium
Typical price $8.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 100% on the market, supply as many developers as the period before.

Free games: 14%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Choose Your Own Adventure
effort 2 / 10 · high · branching text with light state

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization, Choose Your Own Adventure; 6 in 10 of the top 25% also carry Choices Matter, Adventure, RPG
Price point
$8.99 typical · top 25% priced $19.99 or above
Art
4 in 10 of the top 25% ship with 2D, Story Rich, Anime
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $8.99.

The top 10 games average 79% positive over 14,776 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $570, median $3.1k, 1 in 4 over $26k, 1 in 20 over $180k.

3 in 10 developers made under $570. 8 in 10 of the 108 games released 1 to 2 years ago have fewer than 100 reviews. 396 games are announced against 67 developers who shipped in the last year, ×5.9 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different second tag, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
The Elder Scrolls® Online older $19.99 134,421 82% 4.0M $81M (exactly $80,612,274) ZeniMax Online Studios
Disney Dreamlight Valley older $39.99 22,027 92% 661k $26M (exactly $26,425,792) Gameloft
Hero's Adventure: Road to Passion older $17.99 22,287 84% 669k $12M (exactly $12,028,294) 半瓶醋工作室(Half Amateur Studio)
WitchSpring R older $34.99 6,858 95% 206k $7.2M (exactly $7,198,843) KIWIWALKS
《蜀山:初章》买断版 older $24.99 5,772 74% 173k $4.3M (exactly $4,327,268) 重楼工作室
Death and Taxes older $12.99 7,855 86% 236k $3.1M (exactly $3,061,094) Placeholder Gameworks
School Days $14.99 6,023 77% 181k $2.7M (exactly $2,708,543) 白雨工作室
HoneySelect2Libido DX older $69.99 1,283 82% 38k $2.7M (exactly $2,693,915) ILLUSION
Shadows Over Loathing older $22.99 3,120 95% 94k $2.2M (exactly $2,151,864) Asymmetric
New Tales from the Borderlands older $39.99 1,737 29% 52k $2.1M (exactly $2,083,879) Gearbox Software
Guild Wars® Reforged $19.99 3,265 87% 98k $2.0M (exactly $1,958,020) ArenaNet®
To Pixelia $14.99 1,194 73% 36k $537k (exactly $536,942) Pixeduo Studios
My sexy Neighbour 2 $14.99 849 67% 25k $382k (exactly $381,795) Pocket Rocket Studio 🚀
My Sexy Neighbor 🔞 $9.99 1,197 70% 36k $359k (exactly $358,741) Pocket Rocket Studio 🚀
Fallen / Brand New World $29.99 356 94% 11k $320k (exactly $320,293) Parthia Studio LLC
Lugh World · EA $14.99 458 68% 14k $206k (exactly $205,963) Lughsoft
Rock Star Life Simulator $12.49 498 85% 15k $187k (exactly $186,601) HOGO Games
DDinosaur with Double D's $6.99 771 97% 23k $162k (exactly $161,679) Kud
Arcadia Fallen II $29.99 165 98% 5.0k $148k (exactly $148,450) Galdra Studios

Estimates: copies = reviews × 30, gross = copies × list price.