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Should I ship a Character Customization Choices Matter game?
Character Customization + Choices Matter
Of 317 developers who shipped a Character Customization Choices Matter game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 840 more are announced, ×4.4 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $3.6k, ×5.7 the market's $630 for a 6 / 10 build, and 3 in 10 made under $570; 1 in 20 cleared $930k, ×1496 the market median. Revenue is down 20% on the market; 840 games are announced against 192 developers who shipped in the last year.
| Bottom 30% | $564 (exactly $564) |
|---|---|
| Median | $3.6k (exactly $3,593) |
| Top 25% | $55k (exactly $55,313) |
| Top 5% | $940k (exactly $939,730) |
| Developers, 2 yr | 317 |
| Released games | 971 |
| Announced | 840 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 20% on the market, supply 45% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Choices Matter
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization, Choices Matter; 3 in 10 of the top 25% also carry RPG, Adventure, Simulation
- Price point
- $9.99 typical · top 25% priced $24.99 or above
- Art
- 3 in 10 of the top 25% ship with Story Rich, 3D
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $9.99.
The top 10 games average 77% positive over 160,872 reviews.
What kills games here
3 in 10 developers made under $570. 8 in 10 of the 179 games released 1 to 2 years ago have fewer than 100 reviews. 840 games are announced against 192 developers who shipped in the last year, ×4.4 per shipper.
Adjacent niches
Character Customization with a different second tag, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Baldur's Gate 3 | older | $59.99 | 755,010 96% | 23M | $1.4B (exactly $1,358,791,497) | Larian Studios |
| | Hogwarts Legacy | older | $59.99 | 274,801 89% | 8.2M | $495M (exactly $494,559,360) | Avalanche Software |
| | Divinity: Original Sin 2 - Definitive Edition | older | $44.99 | 180,782 95% | 5.4M | $244M (exactly $244,001,465) | Larian Studios |
| | Crusader Kings III | older | $49.99 | 94,615 90% | 2.8M | $142M (exactly $141,894,116) | Paradox Development Studio |
| | Disco Elysium - The Final Cut | older | $39.99 | 118,124 92% | 3.5M | $142M (exactly $141,713,363) | ZA/UM |
| | Mass Effect™ Legendary Edition | older | $59.99 | 62,205 91% | 1.9M | $112M (exactly $111,950,338) | BioWare |
| | Dragon Age™: The Veilguard | $59.99 | 41,393 67% | 1.2M | $74M (exactly $74,494,982) | BioWare | |
| | Grim Dawn | older | $24.99 | 92,979 93% | 2.8M | $70M (exactly $69,706,356) | Crate Entertainment |
| | Pathfinder: Wrath of the Righteous - Enhanced Edition | older | $49.99 | 34,157 83% | 1.0M | $51M (exactly $51,225,253) | Owlcat Games |
| | Warhammer 40,000: Rogue Trader | older | $49.99 | 33,701 87% | 1.0M | $51M (exactly $50,541,390) | Owlcat Games |
| | Tainted Grail: The Fall of Avalon | $44.99 | 33,560 87% | 1.0M | $45M (exactly $45,295,932) | Questline | |
| | The Forever Winter | · EA | $29.99 | 21,376 68% | 641k | $19M (exactly $19,231,987) | Fun Dog Studios |
| | Avowed | $49.99 | 12,653 76% | 380k | $19M (exactly $18,975,704) | Obsidian Entertainment | |
| | Vampire: The Masquerade® - Bloodlines™ 2 | $59.99 | 10,443 55% | 313k | $19M (exactly $18,794,267) | The Chinese Room | |
| | The Outer Worlds 2 | $69.99 | 8,450 73% | 254k | $18M (exactly $17,742,465) | Obsidian Entertainment | |
| | Caves of Qud | $29.99 | 11,892 94% | 357k | $11M (exactly $10,699,232) | Freehold Games | |
| | Drova - Forsaken Kin | $24.99 | 9,455 93% | 284k | $7.1M (exactly $7,088,414) | Just2D | |
| | Esoteric Ebb | $24.99 | 8,719 95% | 262k | $6.5M (exactly $6,536,634) | Christoffer Bodegård | |
| | Solasta II | · EA | $39.99 | 2,931 75% | 88k | $3.5M (exactly $3,516,321) | Tactical Adventures |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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