Do I ship it?

GamesCharacter CustomizationCharacter Customization + Choices Matter

Specimen · observed

Should I ship a Character Customization Choices Matter game?

Character Customization + Choices Matter

Of 317 developers who shipped a Character Customization Choices Matter game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 840 more are announced, ×4.4 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $3.6k, ×5.7 the market's $630 for a 6 / 10 build, and 3 in 10 made under $570; 1 in 20 cleared $930k, ×1496 the market median. Revenue is down 20% on the market; 840 games are announced against 192 developers who shipped in the last year.

Deciding numbers: median 5.7 times the market baseline, revenue down 20% on the market, 840 announced, ×4.4 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Choices Matter
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 317
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $12k → $7.2k → $5.8k → $5.1k → $5.4k → $2.3k → $5.4k (still earning) → $719 (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Choices Matter: Plate 1 · outcomes, 2 yr, n = 317
Bottom 30% $564 (exactly $564)
Median $3.6k (exactly $3,593)
Top 25% $55k (exactly $55,313)
Top 5% $940k (exactly $939,730)
Developers, 2 yr 317
Released games 971
Announced 840
Effort 6 / 10
AI-buildability Medium
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 20% on the market, supply 45% more developers than the period before.

Free games: 12%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Choices Matter
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization, Choices Matter; 3 in 10 of the top 25% also carry RPG, Adventure, Simulation
Price point
$9.99 typical · top 25% priced $24.99 or above
Art
3 in 10 of the top 25% ship with Story Rich, 3D
Plate 4 · demand

Why players buy here

The top 25% priced at $24.99 or above; the middle game at $9.99.

The top 10 games average 77% positive over 160,872 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $570, median $3.6k, 1 in 4 over $55k, 1 in 20 over $930k.

3 in 10 developers made under $570. 8 in 10 of the 179 games released 1 to 2 years ago have fewer than 100 reviews. 840 games are announced against 192 developers who shipped in the last year, ×4.4 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different second tag, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Baldur's Gate 3 older $59.99 755,010 96% 23M $1.4B (exactly $1,358,791,497) Larian Studios
Hogwarts Legacy older $59.99 274,801 89% 8.2M $495M (exactly $494,559,360) Avalanche Software
Divinity: Original Sin 2 - Definitive Edition older $44.99 180,782 95% 5.4M $244M (exactly $244,001,465) Larian Studios
Crusader Kings III older $49.99 94,615 90% 2.8M $142M (exactly $141,894,116) Paradox Development Studio
Disco Elysium - The Final Cut older $39.99 118,124 92% 3.5M $142M (exactly $141,713,363) ZA/UM
Mass Effect™ Legendary Edition older $59.99 62,205 91% 1.9M $112M (exactly $111,950,338) BioWare
Dragon Age™: The Veilguard $59.99 41,393 67% 1.2M $74M (exactly $74,494,982) BioWare
Grim Dawn older $24.99 92,979 93% 2.8M $70M (exactly $69,706,356) Crate Entertainment
Pathfinder: Wrath of the Righteous - Enhanced Edition older $49.99 34,157 83% 1.0M $51M (exactly $51,225,253) Owlcat Games
Warhammer 40,000: Rogue Trader older $49.99 33,701 87% 1.0M $51M (exactly $50,541,390) Owlcat Games
Tainted Grail: The Fall of Avalon $44.99 33,560 87% 1.0M $45M (exactly $45,295,932) Questline
The Forever Winter · EA $29.99 21,376 68% 641k $19M (exactly $19,231,987) Fun Dog Studios
Avowed $49.99 12,653 76% 380k $19M (exactly $18,975,704) Obsidian Entertainment
Vampire: The Masquerade® - Bloodlines™ 2 $59.99 10,443 55% 313k $19M (exactly $18,794,267) The Chinese Room
The Outer Worlds 2 $69.99 8,450 73% 254k $18M (exactly $17,742,465) Obsidian Entertainment
Caves of Qud $29.99 11,892 94% 357k $11M (exactly $10,699,232) Freehold Games
Drova - Forsaken Kin $24.99 9,455 93% 284k $7.1M (exactly $7,088,414) Just2D
Esoteric Ebb $24.99 8,719 95% 262k $6.5M (exactly $6,536,634) Christoffer Bodegård
Solasta II · EA $39.99 2,931 75% 88k $3.5M (exactly $3,516,321) Tactical Adventures

Estimates: copies = reviews × 30, gross = copies × list price.