Games › Character Customization › Character Customization + Cats
Should I ship a Cat Character Customization game?
Character Customization + Cats
Of 102 developers who shipped a Cat Character Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 142 more are announced, ×2.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.1k, ×1.7 the market's $630 for a 6 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $250k, ×406 the market median. Revenue is up 35% on the market; 142 games are announced against 61 developers who shipped in the last year.
| Bottom 30% | $299 (exactly $299) |
|---|---|
| Median | $1.1k (exactly $1,079) |
| Top 25% | $4.5k (exactly $4,497) |
| Top 5% | $255k (exactly $254,721) |
| Developers, 2 yr | 102 |
| Released games | 203 |
| Announced | 142 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 35% on the market, supply 50% more developers than the period before.
Free games: 17%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Cats
- effort 2 / 10 · high · effort 2 sits in the high band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization; 3 in 10 of the top 25% also carry Simulation, Exploration, Collectathon
- Price point
- $5.99 typical · top 25% priced $14.99 or above
- Art
- 5 in 10 of the top 25% ship with Cute, Colorful, Relaxing
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $5.99.
The top 10 games average 79% positive over 38,513 reviews.
What kills games here
3 in 10 developers made under $300. 8 in 10 of the 50 games released 1 to 2 years ago have fewer than 100 reviews. 142 games are announced against 61 developers who shipped in the last year, ×2.3 per shipper.
Adjacent niches
Character Customization with a different setting or mood, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
inZOI 2025 · EA · $36M 
Cat Quest II 2019 · $2.6M 
Copycat 2024 · $2.1M 
Cat Quest III 2024 · $1.9M 
STORY OF SEASONS: Pioneers of Olive Town 2021 · $1.6M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | inZOI | · EA | $39.99 | 30,020 77% | 901k | $36M (exactly $36,014,994) | inZOI Studio |
| | Cat Quest II | older | $14.99 | 5,850 95% | 176k | $2.6M (exactly $2,630,745) | The Gentlebros |
| | Copycat | $14.99 | 4,611 89% | 138k | $2.1M (exactly $2,073,567) | Spoonful Of Wonder | |
| | Cat Quest III | older | $19.99 | 3,108 94% | 93k | $1.9M (exactly $1,863,868) | The Gentlebros |
| | STORY OF SEASONS: Pioneers of Olive Town | older | $39.99 | 1,357 82% | 41k | $1.6M (exactly $1,627,993) | Marvelous Inc. |
 | STORY OF SEASONS: A Wonderful Life | older | $39.99 | 1,199 78% | 36k | $1.4M (exactly $1,438,440) | Marvelous Inc. |
 | Critter Cove | · EA older | $24.99 | 1,735 94% | 52k | $1.3M (exactly $1,300,730) | Gentleman Rat Studios |
 | Calico | older | $11.99 | 3,238 88% | 97k | $1.2M (exactly $1,164,709) | Peachy Keen Games |
 | Cattails | Become a Cat! | older | $14.99 | 2,315 95% | 69k | $1.0M (exactly $1,041,056) | Falcon Development |
 | Gori: Cuddly Carnage | older | $21.99 | 1,434 96% | 43k | $946k (exactly $946,010) | Angry Demon Studio |
 | Kristala | $39.99 | 485 71% | 15k | $582k (exactly $581,854) | Astral Clocktower Studios | |
 | Find Matt's Cats | $19.99 | 719 98% | 22k | $431k (exactly $431,184) | Matt Roszak | |
 | Schrodinger's Cat Burglar | $19.99 | 613 97% | 18k | $368k (exactly $367,616) | Abandoned Sheep | |
 | CraftCraft: Fantasy Merchant Simulator | $15.99 | 531 81% | 16k | $255k (exactly $254,721) | Placeholder Gameworks, Pineapple Works | |
 | Tap Tap Loot | $6.99 | 815 76% | 24k | $171k (exactly $170,906) | Turtle Knight Games | |
 | Catizens | $17.77 | 214 81% | 6.4k | $114k (exactly $114,083) | badopticsgames | |
 | NoSlack Pets: Lo-Fi Paws | $5.99 | 385 97% | 12k | $69k (exactly $69,184) | Lynkpin Game | |
 | Rekindled Trails | $11.99 | 120 91% | 3.6k | $43k (exactly $43,164) | Kiwick |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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