Do I ship it?

GamesBoard GameBoard Game + Horror

Specimen · observed

Should I ship a Horror Board Game?

Board Game + Horror

Of 32 developers who shipped a Horror Board Game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 46 more are announced, ×2.4 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $540, ×1.1 the market's $480 for a 4 / 10 build, and 3 in 10 made under $50; 1 in 20 cleared $370k, ×783 the market median. Revenue is up 760% on the market; 46 games are announced against 19 developers who shipped in the last year.

Deciding numbers: median 1.1 times the market baseline, revenue up 760% on the market, 46 announced, ×2.4 per developer who shipped in the last year.
Nobody has said they are building this yet.
Board Game + Horror
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 32
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $2.7k → $32k → $3.6k → $299 → $35k → $1.4k → $5.4k (still earning) → $539 (still earning)
The last cohort is still earning.
Outcomes for Board Game + Horror: Plate 1 · outcomes, 2 yr, n = 32
Bottom 30% $30 (exactly $30)
Median $539 (exactly $539)
Top 25% $21k (exactly $21,407)
Top 5% $372k (exactly $371,814)
Developers, 2 yr 32
Released games 102
Announced 46
Effort 4 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 760% on the market, supply 45% more developers than the period before.

Free games: 16%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Board Game
effort 2 / 10 · high · effort 2 sits in the high band
Horror
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Board Game; 6 in 10 of the top 25% also carry Strategy, Card Game, Tabletop
Price point
$4.99 typical · top 25% priced $19.99 or above
Art
5 in 10 of the top 25% ship with Dark, First-Person, 3D
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $4.99.

The top 10 games average 89% positive over 52,238 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $50, median $540, 1 in 4 over $21k, 1 in 20 over $370k.

3 in 10 developers made under $50. 6 in 10 of the 16 games released 1 to 2 years ago have fewer than 100 reviews. 46 games are announced against 19 developers who shipped in the last year, ×2.4 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Board Game with a different setting or mood, ranked by verdict then median.

  1. + Party-Based RPGFair24 devs · median $18k · 29 announced
  2. + Asynchronous MultiplayerFair30 devs · median $6.7k · 33 announced
  3. + JRPGFair13 devs · median $2.5k · 7 announced
  4. + Local Co-OpFair35 devs · median $2.4k · 41 announced
  5. + Female ProtagonistFair35 devs · median $2.4k · 35 announced
  6. + HistoricalFair60 devs · median $1.3k · 81 announced
  7. + LGBTQ+Fair8 devs · median $1.2k · 5 announced
  8. + SpaceFair28 devs · median $1.2k · 27 announced
  9. + Alternate HistoryFair20 devs · median $1.2k · 21 announced
  10. + MahjongFair28 devs · median $1.1k · 21 announced
  11. + Party GameFair72 devs · median $899 · 98 announced
  12. + DragonsFair15 devs · median $838 · 15 announced

All 152 pairs on the Board Game page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Liar's Bar · EA $6.99 48,708 89% 1.5M $10M (exactly $10,214,068) Curve Animation
The Jackbox Party Pack 6 older $29.99 2,343 95% 70k $2.1M (exactly $2,107,997) Jackbox Games, Inc.
Solium Infernum older $39.99 1,571 88% 47k $1.9M (exactly $1,884,729) League of Geeks
Lara Croft GO older $9.99 3,274 94% 98k $981k (exactly $981,218) Square Enix Montréal
Tharsis older $14.99 1,438 71% 43k $647k (exactly $646,669) Choice Provisions
Inkshade $19.99 620 87% 19k $372k (exactly $371,814) Studio Vezelle
Arkham Horror: Mother's Embrace older $19.99 565 63% 17k $339k (exactly $338,830) Twin Sails Interactive
The Horror at Highrook $19.99 461 90% 14k $276k (exactly $276,462) Nullpointer Games
Clue/Cluedo older $14.99 489 89% 15k $220k (exactly $219,903) Marmalade Game Studio Ltd
Bogos Binted? $5.49 1,134 91% 34k $187k (exactly $186,770) underbadger
Cut That Wire $6.99 243 84% 7.3k $51k (exactly $50,957) WakaStudio
Succubus Roulette $2.99 561 90% 17k $50k (exactly $50,322) PurpleCrit
Deckline $3.99 294 86% 8.8k $35k (exactly $35,192) Room Games, KREIDPIX
Spider Roulette $4.99 143 91% 4.3k $21k (exactly $21,407) Kud
Cheat Death $12.99 45 84% 1.4k $18k (exactly $17,536) GG Studio
Board Game Society $14.99 29 62% 870 $13k (exactly $13,041) Jetebra Games

Estimates: copies = reviews × 30, gross = copies × list price.