Do I ship it?

GamesAdventureAdventure + Tower Defense

Specimen · observed

Should I ship a Tower Defense Adventure game?

Adventure + Tower Defense

Of 172 developers who shipped a Tower Defense Adventure game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 251 more are announced, ×2.6 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $750, ×1.6 the market's $480 for a 4 / 10 build, and 3 in 10 made under $90; 1 in 20 cleared $170k, ×359 the market median. Revenue is up 35% on the market; 251 games are announced against 97 developers who shipped in the last year.

Deciding numbers: median 1.6 times the market baseline, revenue up 35% on the market, 251 announced, ×2.6 per developer who shipped in the last year.
Nobody has said they are building this yet.
Adventure + Tower Defense
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 172
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $3.3k → $898 → $1.9k → $2.4k → $1.1k → $657 → $1.2k (still earning) → $90 (still earning)
The last cohort is still earning.
Outcomes for Adventure + Tower Defense: Plate 1 · outcomes, 2 yr, n = 172
Bottom 30% $90 (exactly $90)
Median $748 (exactly $748)
Top 25% $7.8k (exactly $7,792)
Top 5% $170k (exactly $170,315)
Developers, 2 yr 172
Released games 548
Announced 251
Effort 4 / 10
AI-buildability Medium
Typical price $6.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 35% on the market, supply 30% more developers than the period before.

Free games: 10%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Adventure
effort 4 / 10 · medium · effort 4 sits in the medium band
Tower Defense
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Adventure, Tower Defense; 4 in 10 of the top 25% also carry Strategy, Action, Base Building
Price point
$6.99 typical · top 25% priced $14.99 or above
Art
4 in 10 of the top 25% ship with 2D, Pixel Graphics
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $6.99.

The top 10 games average 80% positive over 10,672 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $90, median $750, 1 in 4 over $7.7k, 1 in 20 over $170k.

3 in 10 developers made under $90. 9 in 10 of the 93 games released 1 to 2 years ago have fewer than 100 reviews. 251 games are announced against 97 developers who shipped in the last year, ×2.6 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Adventure with a different second tag, ranked by verdict then median.

  1. + SamuraiFair13 devs · median $261k · 14 announced
  2. + FMVFair144 devs · median $39k · 151 announced
  3. + PinballFair11 devs · median $8.1k · 17 announced
  4. + Job SimulatorFair40 devs · median $6.3k · 50 announced
  5. + Escape RoomFair165 devs · median $2.2k · 151 announced
  6. + Mini GolfFair12 devs · median $2.2k · 11 announced
  7. + SportsFair228 devs · median $1.5k · 224 announced
  8. + GolfFair18 devs · median $1.4k · 16 announced
  9. + IncrementalFair384 devs · median $1.2k · 420 announced
  10. + Time AttackFair33 devs · median $599 · 33 announced
  11. + Traditional RoguelikeFair89 devs · median $449 · 119 announced
  12. + Real-Time with PausePoor odds10 devs · median $561k · 7 announced

All 279 pairs on the Adventure page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Plants vs. Zombies GOTY Edition older $4.99 143,506 97% 4.3M $21M (exactly $21,482,848) PopCap Games, Inc.
Kingdom Two Crowns older $19.99 31,259 90% 938k $19M (exactly $18,746,022) Fury Studios, Coatsink
Dome Keeper older $17.99 18,976 92% 569k $10M (exactly $10,241,347) Bippinbits
Orcs Must Die! 3 older $29.99 10,930 85% 328k $9.8M (exactly $9,833,721) Robot Entertainment
Craft The World older $18.99 15,074 88% 452k $8.6M (exactly $8,587,658) Dekovir Entertainment, Sibear Games
Cultivation Tales older $19.99 12,560 38% 377k $7.5M (exactly $7,532,232) Ac Games
Kingdom Rush 5: Alliance TD older $19.99 10,363 87% 311k $6.2M (exactly $6,214,691) Ironhide Game Studio
Kingdom Rush Vengeance - Tower Defense older $19.99 9,906 93% 297k $5.9M (exactly $5,940,628) Ironhide Game Studio
Orcs Must Die! 2 older $14.99 12,924 92% 388k $5.8M (exactly $5,811,923) Robot Entertainment
Kingdom: New Lands older $14.99 10,152 86% 305k $4.6M (exactly $4,565,354) Noio
Dread Dawn $19.99 2,113 71% 63k $1.3M (exactly $1,267,166) Kioop
The Spotter: Dig or Die $12.99 1,792 84% 54k $698k (exactly $698,342) Puppyroar Games
Wall World 2 $11.99 1,749 73% 52k $629k (exactly $629,115) Alawar
Relic Guardian - Tower Defense $19.99 981 94% 29k $588k (exactly $588,306) Mystrigger
Machine Mind $19.99 567 71% 17k $340k (exactly $340,030) Chudo-Yudo Games
IDUN - Frontline Survival $14.99 685 77% 21k $308k (exactly $308,044) IDUN Interactive
MINOS $17.99 544 88% 16k $294k (exactly $293,597) Artificer
Zero Stress King: Idle Defense $4.99 1,679 87% 50k $251k (exactly $251,346) Pauloondra
Guardians of the Sanctree $19.99 284 72% 8.5k $170k (exactly $170,315) HuCang Studio
The Ember Guardian $19.99 278 82% 8.3k $167k (exactly $166,717) Ratbit Games

Estimates: copies = reviews × 30, gross = copies × list price.