Games › Adventure › Adventure + Shop Keeper
Should I ship a Shop Keeper Adventure game?
Adventure + Shop Keeper
Of 61 developers who shipped a Shop Keeper Adventure game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 167 more are announced, ×2.9 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $3.5k, ×7.4 the market's $480 for a 4 / 10 build, and 3 in 10 made under $780; 1 in 20 cleared $620k, ×1323 the market median. Revenue is flat on the market; 167 games are announced against 57 developers who shipped in the last year.
| Bottom 30% | $772 (exactly $772) |
|---|---|
| Median | $3.5k (exactly $3,510) |
| Top 25% | $59k (exactly $59,380) |
| Top 5% | $628k (exactly $628,231) |
| Developers, 2 yr | 61 |
| Released games | 74 |
| Announced | 167 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 1325% more developers than the period before.
Free games: 9%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Adventure
- effort 4 / 10 · medium · effort 4 sits in the medium band
- Shop Keeper
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Adventure, Shop Keeper; 5 in 10 of the top 25% also carry Simulation, Life Sim, Management
- Price point
- $5.99 typical · top 25% priced $19.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D, First-Person, Story Rich
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $5.99.
The top 10 games average 85% positive over 13,420 reviews.
What kills games here
3 in 10 developers made under $780. 6 in 10 of the 5 games released 1 to 2 years ago have fewer than 100 reviews. 167 games are announced against 57 developers who shipped in the last year, ×2.9 per shipper.
Adjacent niches
Adventure with a different second tag, ranked by verdict then median.
- + SamuraiFair
- + FMVFair
- + PinballFair
- + Job SimulatorFair
- + Escape RoomFair
- + Mini GolfFair
- + SportsFair
- + GolfFair
- + IncrementalFair
- + Time AttackFair
- + Traditional RoguelikeFair
- + Real-Time with PausePoor odds
Comparable games
Recettear: An Item Shop's Tale 2010 · $4.0M 
Moonlighter 2: The Endless Vault 2026 · $2.8M 
Tavern Manager Simulator 🍻 2024 · $1.8M 
Saleblazers 2023 · EA · $1.8M 
Aeruta 2025 · $1.4M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Recettear: An Item Shop's Tale | older | $19.99 | 6,684 95% | 201k | $4.0M (exactly $4,008,395) | EasyGameStation |
| | Moonlighter 2: The Endless Vault | $29.99 | 3,146 80% | 94k | $2.8M (exactly $2,830,456) | Digital Sun | |
| | Tavern Manager Simulator 🍻 | older | $14.99 | 4,018 91% | 121k | $1.8M (exactly $1,806,895) | One More Time |
| | Saleblazers | · EA older | $29.99 | 1,974 78% | 59k | $1.8M (exactly $1,776,008) | AIRSTRAFE INTERACTIVE |
| | Aeruta | $19.99 | 2,391 94% | 72k | $1.4M (exactly $1,433,883) | FromDawn Games | |
 | Bladesong | · EA | $19.99 | 1,483 95% | 44k | $889k (exactly $889,355) | SUN AND SERPENT creations |
 | Goblin Vyke: The Thief Tycoon | $14.99 | 1,397 70% | 42k | $628k (exactly $628,231) | Art Thieves | |
 | inKONBINI: One Store. Many Stories | $19.99 | 996 85% | 30k | $597k (exactly $597,301) | Nagai Industries | |
 | The Last Gas Station | $13.99 | 1,250 87% | 38k | $525k (exactly $524,625) | Alawar | |
 | Fell & Sell | $9.99 | 1,428 84% | 43k | $428k (exactly $427,972) | Art Games Studio S.A. | |
 | Anime Shop Simulator ✨ | $14.99 | 589 73% | 18k | $265k (exactly $264,873) | One More Time | |
 | A Merchant's Promise | · EA | $14.99 | 300 86% | 9.0k | $135k (exactly $134,910) | Game Draft Studio |
 | Wasteland Bites | $9.99 | 440 93% | 13k | $132k (exactly $131,868) | CosmicDev |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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