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Should I ship a Horse Adventure game?
Adventure + Horses
Of 30 developers who shipped a Horse Adventure game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 66 more are announced, ×5.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $6.0k, ×9.5 the market's $630 for a 6 / 10 build, and 3 in 10 made under $1.5k; 1 in 20 cleared $30M, ×48463 the market median. Revenue is down 65% on the market; 66 games are announced against 13 developers who shipped in the last year.
| Bottom 30% | $1.4k (exactly $1,439) |
|---|---|
| Median | $6.0k (exactly $5,992) |
| Top 25% | $246k (exactly $245,877) |
| Top 5% | $30M (exactly $30,434,912) |
| Developers, 2 yr | 30 |
| Released games | 141 |
| Announced | 66 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $11.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 65% on the market, supply 25% fewer developers than the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Adventure; 6 in 10 of the top 25% also carry Open World, Exploration, Action
- Price point
- $11.99 typical · top 25% priced $49.99 or above
- Art
- 4 in 10 of the top 25% ship with Story Rich, Third Person, 3D
Why players buy here
The top 25% priced at $49.99 or above; the middle game at $11.99.
The top 10 games average 84% positive over 140,968 reviews.
What kills games here
3 in 10 developers made under $1.5k. 6 in 10 of the 23 games released 1 to 2 years ago have fewer than 100 reviews. 66 games are announced against 13 developers who shipped in the last year, ×5.1 per shipper.
Adjacent niches
Adventure with a different setting or mood, ranked by verdict then median.
- + SamuraiFair
- + FMVFair
- + PinballFair
- + Job SimulatorFair
- + Escape RoomFair
- + Mini GolfFair
- + SportsFair
- + GolfFair
- + IncrementalFair
- + Time AttackFair
- + Traditional RoguelikeFair
- + Real-Time with PausePoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Red Dead Redemption 2 | older | $59.99 | 846,270 92% | 25M | $1.5B (exactly $1,523,032,119) | Rockstar Games |
| | Mount & Blade II: Bannerlord | older | $49.99 | 230,490 87% | 6.9M | $346M (exactly $345,665,853) | TaleWorlds Entertainment |
| | Crimson Desert Enhanced | $69.99 | 115,056 83% | 3.5M | $242M (exactly $241,583,083) | Pearl Abyss | |
| | Kingdom Come: Deliverance | older | $29.99 | 143,303 83% | 4.3M | $129M (exactly $128,929,709) | Warhorse Studios |
| | Mount & Blade: Warband | older | $19.99 | 135,425 97% | 4.1M | $81M (exactly $81,214,372) | TaleWorlds Entertainment |
| | METAL GEAR SOLID V: THE PHANTOM PAIN | older | $19.99 | 73,137 91% | 2.2M | $44M (exactly $43,860,259) | KONAMI |
| | Red Dead Online | older | $19.99 | 59,572 82% | 1.8M | $36M (exactly $35,725,328) | Rockstar Games |
| | Red Dead Redemption | $49.99 | 20,294 92% | 609k | $30M (exactly $30,434,912) | Rockstar Games, Double Eleven | |
| | Mount & Blade: With Fire & Sword | older | $9.99 | 11,213 87% | 336k | $3.4M (exactly $3,360,536) | TaleWorlds Entertainment |
| | DEEEER Simulator: Your Average Everyday Deer Game | older | $14.99 | 4,443 92% | 133k | $2.0M (exactly $1,998,017) | Gibier Games |
| | The Legend of Khiimori | · EA | $29.99 | 1,929 82% | 58k | $1.7M (exactly $1,735,521) | Aesir Interactive, NightinGames |
| | Equinox: Homecoming | $14.99 | 1,294 80% | 39k | $582k (exactly $581,912) | Blue Scarab Entertainment | |
| | Viking Frontiers | $19.99 | 537 51% | 16k | $322k (exactly $322,039) | BLUM Entertainment | |
| | Ertugrul of Ulukayin | · EA | $19.99 | 447 84% | 13k | $268k (exactly $268,066) | Tekden Studio |
| | Wild Indigo Ranch | $19.99 | 424 68% | 13k | $254k (exactly $254,273) | Funday Games | |
| | Gaucho and the Grassland | $19.99 | 410 96% | 12k | $246k (exactly $245,877) | Epopeia Games | |
| | A Merchant's Promise | · EA | $14.99 | 300 86% | 9.0k | $135k (exactly $134,910) | Game Draft Studio |
| | Sound of Horses | · EA | $14.99 | 277 95% | 8.3k | $125k (exactly $124,567) | Vanilla Sky Productions AB |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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