Games › Adventure › Adventure + Horror
Should I ship a Horror Adventure game?
Adventure + Horror
Of 3,260 developers who shipped a Horror Adventure game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 5,105 more are announced, ×2.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $1.6k, ×3.3 the market's $480 for a 4 / 10 build, and 3 in 10 made under $450; 1 in 20 cleared $310k, ×656 the market median. Revenue is up 15% on the market; 5,105 games are announced against 1,875 developers who shipped in the last year.
| Bottom 30% | $448 (exactly $448) |
|---|---|
| Median | $1.6k (exactly $1,556) |
| Top 25% | $9.7k (exactly $9,730) |
| Top 5% | $312k (exactly $311,688) |
| Developers, 2 yr | 3,260 |
| Released games | 9,967 |
| Announced | 5,105 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 15% on the market, supply 20% more developers than the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Adventure; 4 in 10 of the top 25% also carry Exploration, Action, Survival Horror
- Price point
- $4.99 typical · top 25% priced $14.99 or above
- Art
- 5 in 10 of the top 25% ship with Atmospheric, First-Person, Story Rich
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $4.99.
The top 10 games average 90% positive over 1,017,300 reviews.
What kills games here
3 in 10 developers made under $450. 8 in 10 of the 1,914 games released 1 to 2 years ago have fewer than 100 reviews. 5,105 games are announced against 1,875 developers who shipped in the last year, ×2.7 per shipper.
Adjacent niches
Adventure with a different setting or mood, ranked by verdict then median.
- + SamuraiFair
- + FMVFair
- + PinballFair
- + Job SimulatorFair
- + Escape RoomFair
- + Mini GolfFair
- + SportsFair
- + GolfFair
- + IncrementalFair
- + Time AttackFair
- + Traditional RoguelikeFair
- + Real-Time with PausePoor odds
Comparable games
DayZ 2018 · $582M 
The Forest 2018 · $349M 
Subnautica 2018 · $307M 
Dying Light 2 Stay Human: Reloaded Edition 2022 · $297M 
Halo: The Master Chief Collection 2019 · $287M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | DayZ | older | $49.99 | 387,850 78% | 12M | $582M (exactly $581,658,645) | Bohemia Interactive |
| | The Forest | older | $19.99 | 581,431 95% | 17M | $349M (exactly $348,684,171) | Endnight Games Ltd |
| | Subnautica | older | $29.99 | 341,390 97% | 10M | $307M (exactly $307,148,583) | Unknown Worlds Entertainment |
| | Dying Light 2 Stay Human: Reloaded Edition | older | $59.99 | 164,914 79% | 4.9M | $297M (exactly $296,795,726) | Techland |
| | Halo: The Master Chief Collection | older | $39.99 | 239,603 92% | 7.2M | $287M (exactly $287,451,719) | 343 Industries, Splash Damage, Ruffian… (343 Industries, Splash Damage, Ruffian Games, Bungie, Saber Interactive) |
 | Detroit: Become Human | older | $39.99 | 226,411 96% | 6.8M | $272M (exactly $271,625,277) | Quantic Dream |
 | Sons Of The Forest | older | $29.99 | 284,572 88% | 8.5M | $256M (exactly $256,029,428) | Endnight Games Ltd |
 | Left 4 Dead 2 | older | $9.99 | 816,316 97% | 24M | $245M (exactly $244,649,905) | Valve |
 | Resident Evil 4 | older | $39.99 | 186,701 97% | 5.6M | $224M (exactly $223,985,190) | CAPCOM Co., Ltd. |
 | Resident Evil 2 | older | $39.99 | 156,065 97% | 4.7M | $187M (exactly $187,231,180) | CAPCOM Co., Ltd. |
 | Path of Exile 2 | · EA | $29.99 | 167,730 76% | 5.0M | $151M (exactly $150,906,681) | Grinding Gear Games |
 | Dying Light: The Beast | $59.99 | 59,318 87% | 1.8M | $107M (exactly $106,754,605) | Techland | |
 | Subnautica 2 | · EA | $29.99 | 116,852 91% | 3.5M | $105M (exactly $105,131,744) | Unknown Worlds Entertainment |
 | SILENT HILL 2 | $69.99 | 43,367 94% | 1.3M | $91M (exactly $91,057,690) | Bloober Team SA | |
 | PEAK | $7.99 | 301,964 94% | 9.1M | $72M (exactly $72,380,771) | Team PEAK | |
 | MiSide | $14.99 | 122,007 97% | 3.7M | $55M (exactly $54,866,548) | AIHASTO | |
 | The Last of Us™ Part II Remastered | $49.99 | 34,252 90% | 1.0M | $51M (exactly $51,367,724) | Naughty Dog LLC, Nixxes Software, Iron… (Naughty Dog LLC, Nixxes Software, Iron Galaxy Studios) | |
 | Escape the Backrooms | $9.99 | 137,315 90% | 4.1M | $41M (exactly $41,153,306) | Fancy Games, Blackbird Interactive | |
 | SILENT HILL f | $69.99 | 19,061 80% | 572k | $40M (exactly $40,022,382) | NeoBards Entertainment Ltd. | |
 | DEATH STRANDING 2: ON THE BEACH | $69.99 | 15,434 94% | 463k | $32M (exactly $32,406,770) | KOJIMA PRODUCTIONS, Nixxes Software |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.