Should I ship a War Action game?
Action + War
Of 447 developers who shipped a War Action game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 943 more are announced, ×3.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.3k, ×2.0 the market's $630 for a 6 / 10 build, and 3 in 10 made under $240; 1 in 20 cleared $2.1M, ×3381 the market median. Revenue is flat on the market; 943 games are announced against 254 developers who shipped in the last year.
| Bottom 30% | $240 (exactly $240) |
|---|---|
| Median | $1.3k (exactly $1,258) |
| Top 25% | $13k (exactly $13,323) |
| Top 5% | $2.1M (exactly $2,123,180) |
| Developers, 2 yr | 447 |
| Released games | 2,078 |
| Announced | 943 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 25% more developers than the period before.
Free games: 15%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Action; 4 in 10 of the top 25% also carry Shooter, Combat, Strategy
- Price point
- $6.99 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D, First-Person, Realistic
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $6.99.
The top 10 games average 65% positive over 459,798 reviews.
What kills games here
3 in 10 developers made under $240. 8 in 10 of the 262 games released 1 to 2 years ago have fewer than 100 reviews. 943 games are announced against 254 developers who shipped in the last year, ×3.7 per shipper.
Adjacent niches
Action with a different setting or mood, ranked by verdict then median.
- + Real-Time with PauseFair
- + Job SimulatorFair
- + PinballFair
- + Escape RoomFair
- + Football (American)Fair
- + BaseballFair
- + BilliardsFair
- + IdlerFair
- + TennisFair
- + Time AttackFair
- + TabletopFair
- + WuxiaPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Battlefield™ 6 | $69.99 | 295,442 63% | 8.9M | $620M (exactly $620,339,567) | Battlefield Studios | |
| | Battlefield™ 2042 | older | $59.99 | 260,308 49% | 7.8M | $468M (exactly $468,476,308) | DICE |
| | Hearts of Iron IV | older | $49.99 | 274,901 90% | 8.2M | $412M (exactly $412,269,030) | Paradox Development Studio |
| | Battlefield™ V | older | $49.99 | 236,709 70% | 7.1M | $355M (exactly $354,992,487) | DICE |
| | Mount & Blade II: Bannerlord | older | $49.99 | 230,490 87% | 6.9M | $346M (exactly $345,665,853) | TaleWorlds Entertainment |
| | Warhammer 40,000: Space Marine 2 | older | $59.99 | 168,628 84% | 5.1M | $303M (exactly $303,479,812) | Saber Interactive |
| | Battlefield™ 1 | older | $39.99 | 200,661 86% | 6.0M | $241M (exactly $240,733,002) | DICE |
| | Squad | older | $39.99 | 180,505 82% | 5.4M | $217M (exactly $216,551,848) | Offworld |
| | Arma 3 | older | $29.99 | 228,910 90% | 6.9M | $206M (exactly $205,950,327) | Bohemia Interactive |
| | Total War: WARHAMMER III | older | $59.99 | 104,822 71% | 3.1M | $189M (exactly $188,648,153) | CREATIVE ASSEMBLY, Feral Interactive |
| | Escape from Tarkov | $49.99 | 55,824 49% | 1.7M | $84M (exactly $83,719,253) | Battlestate Games | |
| | DYNASTY WARRIORS: ORIGINS | $69.99 | 19,578 92% | 587k | $41M (exactly $41,107,927) | KOEI TECMO GAMES CO., LTD. | |
| | Call of Duty®: Black Ops 6 | $69.99 | 14,063 44% | 422k | $30M (exactly $29,528,081) | Treyarch, Raven Software, Beenox, High… (Treyarch, Raven Software, Beenox, High Moon Studios, Activision Shanghai, Sledgehammer Games, Infinity Ward, Demonware) | |
| | METAL GEAR SOLID Δ: SNAKE EATER | $49.99 | 13,554 82% | 407k | $20M (exactly $20,326,934) | KONAMI | |
| | GROUND BRANCH | $29.99 | 22,391 83% | 672k | $20M (exactly $20,145,183) | BlackFoot Studios, MicroProse Software | |
| | Hell Let Loose: Vietnam | $39.99 | 10,702 61% | 321k | $13M (exactly $12,839,189) | Expression Games | |
| | Tempest Rising | $39.99 | 9,811 87% | 294k | $12M (exactly $11,770,257) | Slipgate Ironworks™ | |
| | Door Kickers 2: Task Force North | $24.99 | 12,324 96% | 370k | $9.2M (exactly $9,239,303) | KillHouse Games | |
| | Sea Power : Naval Combat in the Missile Age | · EA | $49.99 | 6,109 90% | 183k | $9.2M (exactly $9,161,667) | Triassic Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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