Games › Action › Action + Walking Simulator
Should I ship a Walking Simulator Action game?
Action + Walking Simulator
Of 496 developers who shipped a Walking Simulator Action game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 636 more are announced, ×2.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $1.2k, ×1.9 the market's $630 for a 5 / 10 build, and 3 in 10 made under $360; 1 in 20 cleared $190k, ×308 the market median. Revenue is up 10% on the market; 636 games are announced against 298 developers who shipped in the last year.
| Bottom 30% | $359 (exactly $359) |
|---|---|
| Median | $1.2k (exactly $1,199) |
| Top 25% | $6.0k (exactly $5,992) |
| Top 5% | $193k (exactly $193,423) |
| Developers, 2 yr | 496 |
| Released games | 1,503 |
| Announced | 636 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 10% on the market, supply 35% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Action
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Walking Simulator
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Action, Walking Simulator; 4 in 10 of the top 25% also carry Adventure, Exploration, Action-Adventure
- Price point
- $4.99 typical · top 25% priced $14.99 or above
- Art
- 7 in 10 of the top 25% ship with First-Person, Atmospheric, 3D
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $4.99.
The top 10 games average 86% positive over 70,765 reviews.
What kills games here
3 in 10 developers made under $360. 8 in 10 of the 278 games released 1 to 2 years ago have fewer than 100 reviews. 636 games are announced against 298 developers who shipped in the last year, ×2.1 per shipper.
Adjacent niches
Action with a different second tag, ranked by verdict then median.
- + Real-Time with PauseFair
- + Job SimulatorFair
- + PinballFair
- + Escape RoomFair
- + Football (American)Fair
- + BaseballFair
- + BilliardsFair
- + IdlerFair
- + TennisFair
- + Time AttackFair
- + TabletopFair
- + WuxiaPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | The Elder Scrolls V: Skyrim Special Edition | older | $39.99 | 219,271 94% | 6.6M | $263M (exactly $263,059,419) | Bethesda Game Studios |
| | A Plague Tale: Innocence | older | $39.99 | 63,166 93% | 1.9M | $76M (exactly $75,780,250) | Asobo Studio |
| | The Isle | · EA older | $19.99 | 111,397 80% | 3.3M | $67M (exactly $66,804,781) | Afterthought LLC |
| | The Long Dark | older | $19.99 | 110,264 89% | 3.3M | $66M (exactly $66,125,321) | Hinterland Studio Inc. |
| | Hellblade: Senua's Sacrifice | older | $29.99 | 66,788 90% | 2.0M | $60M (exactly $60,089,164) | Ninja Theory |
| | DEATH STRANDING DIRECTOR'S CUT | older | $39.99 | 49,837 91% | 1.5M | $60M (exactly $59,789,449) | KOJIMA PRODUCTIONS |
| | Outlast | older | $14.99 | 104,353 96% | 3.1M | $47M (exactly $46,927,544) | Red Barrels |
| | SOMA | older | $29.99 | 46,772 95% | 1.4M | $42M (exactly $42,080,768) | Frictional Games |
| | DEATH STRANDING 2: ON THE BEACH | $69.99 | 15,434 94% | 463k | $32M (exactly $32,406,770) | KOJIMA PRODUCTIONS, Nixxes Software | |
| | Crime Scene Cleaner | older | $29.99 | 32,469 98% | 974k | $29M (exactly $29,212,359) | President Studio |
| | Cairn | $29.99 | 18,224 94% | 547k | $16M (exactly $16,396,133) | The Game Bakers | |
| | Echoes of Aincrad | $69.99 | 4,108 47% | 123k | $8.6M (exactly $8,625,568) | Game Studio Inc. | |
| | Neva | $19.99 | 9,343 93% | 280k | $5.6M (exactly $5,602,997) | Nomada Studio | |
| | ROUTINE | $24.99 | 7,322 91% | 220k | $5.5M (exactly $5,489,303) | Lunar Software | |
| | Longvinter | $19.99 | 6,951 68% | 209k | $4.2M (exactly $4,168,515) | Uuvana Studios | |
| | A Quiet Place: The Road Ahead | $29.99 | 2,331 74% | 70k | $2.1M (exactly $2,097,201) | Stormind Games | |
| | Baby Steps | $19.99 | 2,355 90% | 71k | $1.4M (exactly $1,412,294) | Gabe Cuzzillo, Maxi Boch, Bennett Foddy | |
| | Ultimate Fishing® Simulator 2 | $19.99 | 2,077 66% | 62k | $1.2M (exactly $1,245,577) | Silent Bear Studio, SHINING GAMES | |
| | The Complex: Expedition | $14.99 | 2,620 89% | 79k | $1.2M (exactly $1,178,214) | pgWave |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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