Games › Action › Action + Tower Defense
Should I ship a Tower Defense Action game?
Action + Tower Defense
Of 513 developers who shipped a Tower Defense Action game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 758 more are announced, ×2.4 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $600, level with the market's $630 for a 5 / 10 build, and 3 in 10 made under $180; 1 in 20 cleared $140k, ×228 the market median. Revenue is up 10% on the market; 758 games are announced against 310 developers who shipped in the last year.
| Bottom 30% | $179 (exactly $179) |
|---|---|
| Median | $599 (exactly $599) |
| Top 25% | $4.2k (exactly $4,196) |
| Top 5% | $143k (exactly $143,020) |
| Developers, 2 yr | 513 |
| Released games | 1,520 |
| Announced | 758 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 10% on the market, supply 50% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Action
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Tower Defense
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Action, Tower Defense; 4 in 10 of the top 25% also carry Strategy, Base Building, Roguelite
- Price point
- $5.99 typical · top 25% priced $14.99 or above
- Art
- 3 in 10 of the top 25% ship with 2D, Top-Down, 3D
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $5.99.
The top 10 games average 87% positive over 41,673 reviews.
What kills games here
3 in 10 developers made under $180. 9 in 10 of the 236 games released 1 to 2 years ago have fewer than 100 reviews. 758 games are announced against 310 developers who shipped in the last year, ×2.4 per shipper.
Adjacent niches
Action with a different second tag, ranked by verdict then median.
- + Real-Time with PauseFair
- + Job SimulatorFair
- + PinballFair
- + Escape RoomFair
- + Football (American)Fair
- + BaseballFair
- + BilliardsFair
- + IdlerFair
- + TennisFair
- + Time AttackFair
- + TabletopFair
- + WuxiaPoor odds
Comparable games
7 Days to Die 2024 · $369M 
Total War: WARHAMMER III 2022 · $189M 
Bloons TD 6 2018 · $147M 
Plants vs. Zombies: Battle for Neighborville™ 2020 · $14M 
Dome Keeper 2022 · $10M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | 7 Days to Die | older | $44.99 | 273,589 87% | 8.2M | $369M (exactly $369,263,073) | The Fun Pimps |
| | Total War: WARHAMMER III | older | $59.99 | 104,822 71% | 3.1M | $189M (exactly $188,648,153) | CREATIVE ASSEMBLY, Feral Interactive |
| | Bloons TD 6 | older | $13.99 | 349,859 97% | 10M | $147M (exactly $146,835,822) | Ninja Kiwi |
| | Plants vs. Zombies: Battle for Neighborville™ | older | $29.99 | 15,372 71% | 461k | $14M (exactly $13,830,188) | PopCap |
| | Dome Keeper | older | $17.99 | 18,976 92% | 569k | $10M (exactly $10,241,347) | Bippinbits |
 | Orcs Must Die! 3 | older | $29.99 | 10,930 85% | 328k | $9.8M (exactly $9,833,721) | Robot Entertainment |
 | Thronefall | $12.99 | 22,966 96% | 689k | $8.9M (exactly $8,949,850) | GrizzlyGames, Mythwright | |
 | Outpost: Infinity Siege | older | $24.99 | 11,636 65% | 349k | $8.7M (exactly $8,723,509) | Team Ranger |
 | Starship Troopers: Terran Command | older | $29.99 | 9,214 87% | 276k | $8.3M (exactly $8,289,836) | The Artistocrats |
 | Cultivation Tales | older | $19.99 | 12,560 38% | 377k | $7.5M (exactly $7,532,232) | Ac Games |
 | Orcs Must Die! Deathtrap | $29.99 | 4,053 69% | 122k | $3.6M (exactly $3,646,484) | Robot Entertainment | |
 | Drill Core | $19.99 | 2,130 84% | 64k | $1.3M (exactly $1,277,361) | Hungry Couch Games | |
 | Dread Dawn | $19.99 | 2,113 71% | 63k | $1.3M (exactly $1,267,166) | Kioop | |
 | EverSiege: Untold Ages | $19.99 | 1,906 68% | 57k | $1.1M (exactly $1,143,028) | Tindalos Interactive | |
 | Border Pioneer | $14.99 | 1,675 86% | 50k | $753k (exactly $753,248) | Yahzj Games | |
 | Monsters are Coming! | $8.99 | 2,718 79% | 82k | $733k (exactly $733,045) | Ludogram | |
 | Wall World 2 | $11.99 | 1,749 73% | 52k | $629k (exactly $629,115) | Alawar | |
 | Creeper World IXE | $19.99 | 855 69% | 26k | $513k (exactly $512,743) | Knuckle Cracker | |
 | Tangy TD | $9.99 | 1,508 90% | 45k | $452k (exactly $451,948) | Cakez |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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