Games › Action › Action + Shop Keeper
Should I ship a Shop Keeper Action game?
Action + Shop Keeper
Of 49 developers who shipped a Shop Keeper Action game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 93 more are announced, ×2.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $1.6k, ×2.6 the market's $630 for a 5 / 10 build, and 3 in 10 made under $450; 1 in 20 cleared $1.4M, ×2283 the market median. Revenue is down 50% on the market; 93 games are announced against 40 developers who shipped in the last year.
| Bottom 30% | $449 (exactly $449) |
|---|---|
| Median | $1.6k (exactly $1,647) |
| Top 25% | $8.4k (exactly $8,379) |
| Top 5% | $1.4M (exactly $1,433,883) |
| Developers, 2 yr | 49 |
| Released games | 62 |
| Announced | 93 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 50% on the market, supply 345% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Action
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Shop Keeper
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Action, Shop Keeper; 4 in 10 of the top 25% also carry Simulation, Management, Adventure
- Price point
- $6.99 typical · top 25% priced $14.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D, First-Person, Atmospheric
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $6.99.
The top 10 games average 87% positive over 13,495 reviews.
What kills games here
3 in 10 developers made under $450. 8 in 10 of the 9 games released 1 to 2 years ago have fewer than 100 reviews. 93 games are announced against 40 developers who shipped in the last year, ×2.3 per shipper.
Adjacent niches
Action with a different second tag, ranked by verdict then median.
- + Real-Time with PauseFair
- + Job SimulatorFair
- + PinballFair
- + Escape RoomFair
- + Football (American)Fair
- + BaseballFair
- + BilliardsFair
- + IdlerFair
- + TennisFair
- + Time AttackFair
- + TabletopFair
- + WuxiaPoor odds
Comparable games
Recettear: An Item Shop's Tale 2010 · $4.0M 
Moonlighter 2: The Endless Vault 2026 · $2.8M 
Grocery Store Simulator 2024 · $2.4M 
Aeruta 2025 · $1.4M 
Fell & Sell 2026 · $428k | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Recettear: An Item Shop's Tale | older | $19.99 | 6,684 95% | 201k | $4.0M (exactly $4,008,395) | EasyGameStation |
| | Moonlighter 2: The Endless Vault | $29.99 | 3,146 80% | 94k | $2.8M (exactly $2,830,456) | Digital Sun | |
| | Grocery Store Simulator | $14.99 | 5,337 90% | 160k | $2.4M (exactly $2,400,049) | EXPERIMENT ONE | |
| | Aeruta | $19.99 | 2,391 94% | 72k | $1.4M (exactly $1,433,883) | FromDawn Games | |
| | Fell & Sell | $9.99 | 1,428 84% | 43k | $428k (exactly $427,972) | Art Games Studio S.A. | |
 | Shoppe Keep | older | $4.99 | 2,008 68% | 60k | $301k (exactly $300,598) | Strange Fire |
 | Happy's Humble Burger Cult | $9.99 | 477 86% | 14k | $143k (exactly $142,957) | Scythe Dev Team | |
 | Deep Blue Sushi | · EA | $14.99 | 212 75% | 6.4k | $95k (exactly $95,336) | PaperPixel Games |
 | Fight School Simulator | $9.99 | 227 88% | 6.8k | $68k (exactly $68,032) | Queen | |
 | ZOMBUTCHER: Monster Business Simulator | $12.99 | 135 69% | 4.1k | $53k (exactly $52,610) | ODIUS | |
 | ElectroFix Simulator | $11.99 | 44 45% | 1.3k | $16k (exactly $15,827) | Triton Gaming | |
 | Animaly Bar: NO HUMANITY! | $4.99 | 98 90% | 2.9k | $15k (exactly $14,671) | Domnaier |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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