Games › Action › Action + Perma Death
Should I ship a Perma Death Action game?
Action + Perma Death
Of 563 developers who shipped a Perma Death Action game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 922 more are announced, ×2.9 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $900, ×1.4 the market's $630 for a 5 / 10 build, and 3 in 10 made under $180; 1 in 20 cleared $150k, ×247 the market median. Revenue is flat on the market; 922 games are announced against 323 developers who shipped in the last year.
| Bottom 30% | $180 (exactly $180) |
|---|---|
| Median | $897 (exactly $897) |
| Top 25% | $5.7k (exactly $5,689) |
| Top 5% | $155k (exactly $155,322) |
| Developers, 2 yr | 563 |
| Released games | 1,631 |
| Announced | 922 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $5.49 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 35% more developers than the period before.
Free games: 10%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Action
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Perma Death
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Action, Perma Death; 5 in 10 of the top 25% also carry Action Roguelike, Roguelike, Roguelite
- Price point
- $5.49 typical · top 25% priced $14.99 or above
- Art
- 3 in 10 of the top 25% ship with 3D, Pixel Graphics, First-Person
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $5.49.
The top 10 games average 94% positive over 532,672 reviews.
What kills games here
3 in 10 developers made under $180. 8 in 10 of the 275 games released 1 to 2 years ago have fewer than 100 reviews. 922 games are announced against 323 developers who shipped in the last year, ×2.9 per shipper.
Adjacent niches
Action with a different second tag, ranked by verdict then median.
- + Real-Time with PauseFair
- + Job SimulatorFair
- + PinballFair
- + Escape RoomFair
- + Football (American)Fair
- + BaseballFair
- + BilliardsFair
- + IdlerFair
- + TennisFair
- + Time AttackFair
- + TabletopFair
- + WuxiaPoor odds
Comparable games
Hades 2020 · $214M 
Hunt: Showdown 1896 2019 · $192M 
Lethal Company 2023 · EA · $123M 
Hades II 2025 · $103M 
R.E.P.O. 2025 · EA · $102M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Hades | older | $24.99 | 285,748 97% | 8.6M | $214M (exactly $214,225,276) | Supergiant Games |
| | Hunt: Showdown 1896 | older | $29.99 | 213,023 74% | 6.4M | $192M (exactly $191,656,793) | Crytek |
| | Lethal Company | · EA older | $9.99 | 411,550 97% | 12M | $123M (exactly $123,341,535) | Zeekerss |
| | Hades II | $29.99 | 114,419 95% | 3.4M | $103M (exactly $102,942,774) | Supergiant Games | |
| | R.E.P.O. | · EA | $9.99 | 341,004 96% | 10M | $102M (exactly $102,198,899) | semiwork |
 | State of Decay 2: Juggernaut Edition | older | $29.99 | 59,156 83% | 1.8M | $53M (exactly $53,222,653) | Undead Labs |
 | Noita | older | $19.99 | 81,149 95% | 2.4M | $49M (exactly $48,665,055) | Nolla Games |
 | XCOM: Enemy Unknown | older | $14.99 | 40,345 93% | 1.2M | $18M (exactly $18,143,146) | Firaxis Games, Feral Interactive (Linux) |
 | Roboquest | older | $24.99 | 19,158 95% | 575k | $14M (exactly $14,362,753) | RyseUp Studios |
 | Marauders | · EA older | $29.99 | 13,505 68% | 405k | $12M (exactly $12,150,448) | Small Impact Games |
 | White Knuckle | · EA | $16.99 | 13,356 98% | 401k | $6.8M (exactly $6,807,553) | Dark Machine Games |
 | Into the Dead: Our Darkest Days | · EA | $24.99 | 9,049 89% | 271k | $6.8M (exactly $6,784,035) | PikPok |
 | Road to Vostok | · EA | $19.99 | 8,646 84% | 259k | $5.2M (exactly $5,185,006) | Road to Vostok Ltd. |
 | LOCKDOWN Protocol | $9.99 | 16,605 86% | 498k | $5.0M (exactly $4,976,518) | Mirage Creative Lab | |
 | Nuclear Nightmare | · EA | $6.99 | 15,403 81% | 462k | $3.2M (exactly $3,230,009) | BG Productions |
 | SWORN | $24.99 | 3,779 80% | 113k | $2.8M (exactly $2,833,116) | Windwalk Games | |
 | Hell Clock | $19.99 | 3,535 82% | 106k | $2.1M (exactly $2,119,940) | Rogue Snail | |
 | Everything is Crab: The Animal Evolution Roguelite | $9.99 | 6,876 76% | 206k | $2.1M (exactly $2,060,737) | Odd Dreams Digital |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.