Games › Action › Action + Ninja
Should I ship a Ninja Action game?
Action + Ninja
Of 125 developers who shipped a Ninja Action game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 186 more are announced, ×2.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $600, level with the market's $630 for a 5 / 10 build, and 3 in 10 made under $120; 1 in 20 cleared $1.8M, ×2899 the market median. Revenue is down 80% on the market; 186 games are announced against 68 developers who shipped in the last year.
| Bottom 30% | $120 (exactly $120) |
|---|---|
| Median | $599 (exactly $599) |
| Top 25% | $5.9k (exactly $5,850) |
| Top 5% | $1.8M (exactly $1,820,636) |
| Developers, 2 yr | 125 |
| Released games | 582 |
| Announced | 186 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 80% on the market, supply 15% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Action; 5 in 10 of the top 25% also carry Combat, Hack and Slash, Adventure
- Price point
- $7.99 typical · top 25% priced $39.99 or above
- Art
- 3 in 10 of the top 25% ship with 2D, 3D, Violent
Why players buy here
The top 25% priced at $39.99 or above; the middle game at $7.99.
The top 10 games average 77% positive over 77,035 reviews.
What kills games here
3 in 10 developers made under $120. 8 in 10 of the 72 games released 1 to 2 years ago have fewer than 100 reviews. 186 games are announced against 68 developers who shipped in the last year, ×2.7 per shipper.
Adjacent niches
Action with a different setting or mood, ranked by verdict then median.
- + Real-Time with PauseFair
- + Job SimulatorFair
- + PinballFair
- + Escape RoomFair
- + Football (American)Fair
- + BaseballFair
- + BilliardsFair
- + IdlerFair
- + TennisFair
- + Time AttackFair
- + TabletopFair
- + WuxiaPoor odds
Comparable games
Sekiro™: Shadows Die Twice - GOTY Edition 2019 · $467M 
Ghost of Tsushima DIRECTOR'S CUT 2024 · $116M 
Assassin’s Creed Shadows 2025 · $73M 
METAL GEAR RISING: REVENGEANCE 2014 · $62M 
Nioh: Complete Edition 2017 · $44M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Sekiro™: Shadows Die Twice - GOTY Edition | older | $59.99 | 259,508 95% | 7.8M | $467M (exactly $467,036,548) | FromSoftware, Inc. |
| | Ghost of Tsushima DIRECTOR'S CUT | older | $59.99 | 64,591 93% | 1.9M | $116M (exactly $116,244,423) | Sucker Punch Productions, Nixxes Softwa… (Sucker Punch Productions, Nixxes Software) |
| | Assassin’s Creed Shadows | $69.99 | 34,953 75% | 1.0M | $73M (exactly $73,390,814) | Ubisoft Quebec, Ubisoft Belgrade, Ubiso… (Ubisoft Quebec, Ubisoft Belgrade, Ubisoft Bordeaux, Ubisoft Bucharest & Craiova, Ubisoft Chengdu, Ubisoft Montpellier, Ubisoft Montreal, Ubisoft Osaka, Ubisoft Philippines, Ubisoft Shanghai, Ubisoft Singapore, Ubisoft Sofia, Ubisoft Ukraine) | |
| | METAL GEAR RISING: REVENGEANCE | older | $29.99 | 69,104 96% | 2.1M | $62M (exactly $62,172,869) | PlatinumGames |
| | Nioh: Complete Edition | older | $49.99 | 29,580 78% | 887k | $44M (exactly $44,361,126) | KOEI TECMO GAMES CO., LTD. |
 | NARUTO SHIPPUDEN: Ultimate Ninja STORM 4 | older | $19.99 | 72,409 90% | 2.2M | $43M (exactly $43,423,677) | CyberConnect2 Co. Ltd. |
 | Ghostrunner | older | $29.99 | 46,818 91% | 1.4M | $42M (exactly $42,122,155) | One More Level, 3D Realms, Slipgate Iro… (One More Level, 3D Realms, Slipgate Ironworks™, All in! Games) |
 | Shadow Tactics: Blades of the Shogun | older | $39.99 | 30,845 96% | 925k | $37M (exactly $37,004,746) | Mimimi Games |
 | Katana ZERO | older | $14.99 | 66,341 97% | 2.0M | $30M (exactly $29,833,548) | Askiisoft |
 | NARUTO TO BORUTO: SHINOBI STRIKER | older | $19.99 | 42,572 84% | 1.3M | $26M (exactly $25,530,428) | Soleil Ltd. |
 | Nioh 3 | $69.99 | 11,777 78% | 353k | $25M (exactly $24,728,167) | KOEI TECMO GAMES CO., LTD. | |
 | NINJA GAIDEN 4 | $69.99 | 8,459 88% | 254k | $18M (exactly $17,761,362) | PlatinumGames Inc. / Team NINJA / KOEI… (PlatinumGames Inc. / Team NINJA / KOEI TECMO GAMES CO., LTD.) | |
 | Rise of the Ronin | $49.99 | 6,503 64% | 195k | $9.8M (exactly $9,752,549) | KOEI TECMO GAMES CO., LTD. | |
 | Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2 | $59.99 | 2,879 83% | 86k | $5.2M (exactly $5,181,336) | CyberConnect2 | |
 | NINJA GAIDEN 2 Black | $49.99 | 3,289 78% | 99k | $4.9M (exactly $4,932,513) | KOEI TECMO GAMES CO., LTD. | |
 | SHINOBI: Art of Vengeance | $29.99 | 3,564 83% | 107k | $3.2M (exactly $3,206,531) | SEGA, Lizardcube | |
 | NINJA GAIDEN: Ragebound | $24.99 | 2,500 92% | 75k | $1.9M (exactly $1,874,250) | The Game Kitchen | |
 | Mortal Kombat: Legacy Kollection | $49.99 | 1,214 63% | 36k | $1.8M (exactly $1,820,636) | Digital Eclipse | |
 | Virtua Fighter 5 R.E.V.O. World Stage | $19.99 | 1,897 71% | 57k | $1.1M (exactly $1,137,631) | RGG Studio |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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