Do I ship it?

GamesActionAction + Hidden Object

Specimen · observed

Should I ship a Hidden Object Action game?

Action + Hidden Object

Of 470 developers who shipped a Hidden Object Action game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 596 more are announced, ×2.3 for every developer who shipped in the last year.

Verdict: poor odds, for a 5 / 10 build.

The middle developer here made $680, ×1.1 the market's $630 for a 5 / 10 build, and 3 in 10 made under $200; 1 in 20 cleared $36k, ×58 the market median. Revenue is up 35% on the market; 596 games are announced against 256 developers who shipped in the last year.

Deciding numbers: median 1.1 times the market baseline, revenue up 35% on the market, 596 announced, ×2.3 per developer who shipped in the last year.
Nobody has said they are building this yet.
Action + Hidden Object
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 470
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $987 → $1.5k → $1.5k → $838 → $950 → $599 → $958 (still earning) → $239 (still earning)
The last cohort is still earning.
Outcomes for Action + Hidden Object: Plate 1 · outcomes, 2 yr, n = 470
Bottom 30% $200 (exactly $200)
Median $683 (exactly $683)
Top 25% $3.1k (exactly $3,144)
Top 5% $36k (exactly $36,488)
Developers, 2 yr 470
Released games 1,357
Announced 596
Effort 5 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 35% on the market, supply 10% more developers than the period before.

Free games: 10%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Action
effort 5 / 10 · medium · effort 5 sits in the medium band
Hidden Object
effort 2 / 10 · high · static scenes with click targets

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Action, Hidden Object; 5 in 10 of the top 25% also carry Adventure, Exploration, Action-Adventure
Price point
$4.99 typical · top 25% priced $9.99 or above
Art
5 in 10 of the top 25% ship with First-Person, 3D, Atmospheric
Plate 4 · demand

Why players buy here

The top 25% priced at $9.99 or above; the middle game at $4.99.

The top 10 games average 81% positive over 12,247 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $200, median $680, 1 in 4 over $3.1k, 1 in 20 over $36k.

3 in 10 developers made under $200. 9 in 10 of the 285 games released 1 to 2 years ago have fewer than 100 reviews. 596 games are announced against 256 developers who shipped in the last year, ×2.3 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Action with a different second tag, ranked by verdict then median.

  1. + Real-Time with PauseFair16 devs · median $103k · 18 announced
  2. + Job SimulatorFair25 devs · median $14k · 30 announced
  3. + PinballFair42 devs · median $2.6k · 48 announced
  4. + Escape RoomFair43 devs · median $1.8k · 40 announced
  5. + Football (American)Fair16 devs · median $1.3k · 6 announced
  6. + BaseballFair16 devs · median $1.2k · 12 announced
  7. + BilliardsFair19 devs · median $958 · 25 announced
  8. + IdlerFair225 devs · median $898 · 292 announced
  9. + TennisFair23 devs · median $628 · 12 announced
  10. + Time AttackFair90 devs · median $599 · 110 announced
  11. + TabletopFair71 devs · median $505 · 86 announced
  12. + WuxiaPoor odds9 devs · median $189k · 36 announced

All 288 pairs on the Action page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Witch It older $19.99 14,540 89% 436k $8.7M (exactly $8,719,638) Barrel Roll Games
Batman - The Telltale Series older $14.99 15,060 87% 452k $6.8M (exactly $6,772,482) Telltale
In Sound Mind older $34.99 5,467 95% 164k $5.7M (exactly $5,738,710) We Create Stuff
I Expect You To Die older $24.99 2,169 95% 65k $1.6M (exactly $1,626,099) Schell Games
Agatha Christie - Murder on the Orient Express older $39.99 1,080 82% 32k $1.3M (exactly $1,295,676) Microids Studio Lyon
35MM older $8.99 3,508 71% 105k $946k (exactly $946,108) Носков Сергей
Last Room older $29.99 953 73% 29k $857k (exactly $857,414) Quantum Forge Studios
Echoes of the Living · EA $24.99 1,005 83% 30k $753k (exactly $753,448) MoonGlint Studio
Stonemachia $19.99 1,244 95% 37k $746k (exactly $746,027) Crossfall Games
Emissary Zero $8.99 2,683 83% 80k $724k (exactly $723,605) Rone Vine
Neighbors: Suburban Warfare · EA $9.99 1,906 66% 57k $571k (exactly $571,228) Invisible Walls
Granny: Escape Together $9.99 1,661 79% 50k $498k (exactly $497,802) CreepyToad
Spooky Milk Life · EA $11.99 1,216 74% 36k $437k (exactly $437,395) MangoMango, Studio Ginkgo
Ghost Janitors $9.99 917 87% 28k $275k (exactly $274,825) Interactive Wave Studio
Shattered Divinities $9.99 906 94% 27k $272k (exactly $271,528) 星魂游戏
Agatha Christie - Death on the Nile $39.99 221 78% 6.6k $265k (exactly $265,134) Microids Studio Lyon
LIFE EFFECT Survival · EA $14.99 488 85% 15k $219k (exactly $219,454) LIFE EFFECT

Estimates: copies = reviews × 30, gross = copies × list price.