Do I ship it?

GamesCharacter CustomizationCharacter Customization + Action

Specimen · observed

Should I ship a Character Customization Action game?

Character Customization + Action

Of 1,229 developers who shipped a Character Customization Action game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 2,858 more are announced, ×4.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $1.8k, ×2.9 the market's $630 for a 6 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $1.9M, ×3118 the market median. Revenue is flat on the market; 2,858 games are announced against 705 developers who shipped in the last year.

Deciding numbers: median 2.9 times the market baseline, revenue flat on the market, 2,858 announced, ×4.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Action
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 1,229
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $4.9k → $2.4k → $1.9k → $2.7k → $2.9k → $1.7k → $1.8k (still earning) → $1.1k (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Action: Plate 1 · outcomes, 2 yr, n = 1,229
Bottom 30% $300 (exactly $300)
Median $1.8k (exactly $1,798)
Top 25% $22k (exactly $21,593)
Top 5% $2.0M (exactly $1,958,020)
Developers, 2 yr 1,229
Released games 3,687
Announced 2,858
Effort 6 / 10
AI-buildability Medium
Typical price $7.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 30% more developers than the period before.

Free games: 19%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Action
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization, Action; 4 in 10 of the top 25% also carry Adventure, RPG, Exploration
Price point
$7.99 typical · top 25% priced $24.99 or above
Art
3 in 10 of the top 25% ship with 3D, Third Person
Plate 4 · demand

Why players buy here

The top 25% priced at $24.99 or above; the middle game at $7.99.

The top 10 games average 82% positive over 1,707,111 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $300, median $1.8k, 1 in 4 over $21k, 1 in 20 over $1.9M.

3 in 10 developers made under $300. 7 in 10 of the 670 games released 1 to 2 years ago have fewer than 100 reviews. 2,858 games are announced against 705 developers who shipped in the last year, ×4.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different second tag, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Cyberpunk 2077 older $59.99 883,400 87% 27M $1.6B (exactly $1,589,854,980) CD PROJEKT RED
ELDEN RING older $59.99 831,470 93% 25M $1.5B (exactly $1,496,396,559) FromSoftware, Inc.
DARK SOULS™ III older $59.99 278,034 94% 8.3M $500M (exactly $500,377,790) FromSoftware, Inc.
Hogwarts Legacy older $59.99 274,801 89% 8.2M $495M (exactly $494,559,360) Avalanche Software
7 Days to Die older $44.99 273,589 87% 8.2M $369M (exactly $369,263,073) The Fun Pimps
ARC Raiders $39.99 299,346 82% 9.0M $359M (exactly $359,125,396) Embark Studios
Mount & Blade II: Bannerlord older $49.99 230,490 87% 6.9M $346M (exactly $345,665,853) TaleWorlds Entertainment
Monster Hunter: World older $29.99 317,068 89% 9.5M $285M (exactly $285,266,080) CAPCOM Co., Ltd.
Clair Obscur: Expedition 33 $49.99 181,667 95% 5.5M $272M (exactly $272,446,000) Sandfall Interactive
Need for Speed™ Heat older $69.99 128,933 84% 3.9M $271M (exactly $270,720,620) Ghost Games
Monster Hunter Wilds $39.99 200,984 52% 6.0M $241M (exactly $241,120,505) CAPCOM Co., Ltd.
Schedule I · EA $19.99 288,939 97% 8.7M $173M (exactly $173,276,718) TVGS
Path of Exile 2 · EA $29.99 167,730 76% 5.0M $151M (exactly $150,906,681) Grinding Gear Games
SCUM $44.99 98,554 74% 3.0M $133M (exactly $133,018,334) Gamepires
Dune: Awakening $49.99 66,844 71% 2.0M $100M (exactly $100,245,947) Funcom
The Elder Scrolls IV: Oblivion Remastered $49.99 59,690 76% 1.8M $90M (exactly $89,517,093) Bethesda Game Studios, Virtuos
Dragon Age™: The Veilguard $59.99 41,393 67% 1.2M $74M (exactly $74,494,982) BioWare
PEAK $7.99 301,964 94% 9.1M $72M (exactly $72,380,771) Team PEAK

Estimates: copies = reviews × 30, gross = copies × list price.