Games › Character Customization › Character Customization + Action
Should I ship a Character Customization Action game?
Character Customization + Action
Of 1,229 developers who shipped a Character Customization Action game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 2,858 more are announced, ×4.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.8k, ×2.9 the market's $630 for a 6 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $1.9M, ×3118 the market median. Revenue is flat on the market; 2,858 games are announced against 705 developers who shipped in the last year.
| Bottom 30% | $300 (exactly $300) |
|---|---|
| Median | $1.8k (exactly $1,798) |
| Top 25% | $22k (exactly $21,593) |
| Top 5% | $2.0M (exactly $1,958,020) |
| Developers, 2 yr | 1,229 |
| Released games | 3,687 |
| Announced | 2,858 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 30% more developers than the period before.
Free games: 19%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Action
- effort 5 / 10 · medium · effort 5 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization, Action; 4 in 10 of the top 25% also carry Adventure, RPG, Exploration
- Price point
- $7.99 typical · top 25% priced $24.99 or above
- Art
- 3 in 10 of the top 25% ship with 3D, Third Person
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $7.99.
The top 10 games average 82% positive over 1,707,111 reviews.
What kills games here
3 in 10 developers made under $300. 7 in 10 of the 670 games released 1 to 2 years ago have fewer than 100 reviews. 2,858 games are announced against 705 developers who shipped in the last year, ×4.1 per shipper.
Adjacent niches
Character Customization with a different second tag, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Cyberpunk 2077 | older | $59.99 | 883,400 87% | 27M | $1.6B (exactly $1,589,854,980) | CD PROJEKT RED |
| | ELDEN RING | older | $59.99 | 831,470 93% | 25M | $1.5B (exactly $1,496,396,559) | FromSoftware, Inc. |
| | DARK SOULS™ III | older | $59.99 | 278,034 94% | 8.3M | $500M (exactly $500,377,790) | FromSoftware, Inc. |
| | Hogwarts Legacy | older | $59.99 | 274,801 89% | 8.2M | $495M (exactly $494,559,360) | Avalanche Software |
| | 7 Days to Die | older | $44.99 | 273,589 87% | 8.2M | $369M (exactly $369,263,073) | The Fun Pimps |
| | ARC Raiders | $39.99 | 299,346 82% | 9.0M | $359M (exactly $359,125,396) | Embark Studios | |
| | Mount & Blade II: Bannerlord | older | $49.99 | 230,490 87% | 6.9M | $346M (exactly $345,665,853) | TaleWorlds Entertainment |
| | Monster Hunter: World | older | $29.99 | 317,068 89% | 9.5M | $285M (exactly $285,266,080) | CAPCOM Co., Ltd. |
| | Clair Obscur: Expedition 33 | $49.99 | 181,667 95% | 5.5M | $272M (exactly $272,446,000) | Sandfall Interactive | |
| | Need for Speed™ Heat | older | $69.99 | 128,933 84% | 3.9M | $271M (exactly $270,720,620) | Ghost Games |
| | Monster Hunter Wilds | $39.99 | 200,984 52% | 6.0M | $241M (exactly $241,120,505) | CAPCOM Co., Ltd. | |
| | Schedule I | · EA | $19.99 | 288,939 97% | 8.7M | $173M (exactly $173,276,718) | TVGS |
| | Path of Exile 2 | · EA | $29.99 | 167,730 76% | 5.0M | $151M (exactly $150,906,681) | Grinding Gear Games |
| | SCUM | $44.99 | 98,554 74% | 3.0M | $133M (exactly $133,018,334) | Gamepires | |
| | Dune: Awakening | $49.99 | 66,844 71% | 2.0M | $100M (exactly $100,245,947) | Funcom | |
| | The Elder Scrolls IV: Oblivion Remastered | $49.99 | 59,690 76% | 1.8M | $90M (exactly $89,517,093) | Bethesda Game Studios, Virtuos | |
| | Dragon Age™: The Veilguard | $59.99 | 41,393 67% | 1.2M | $74M (exactly $74,494,982) | BioWare | |
| | PEAK | $7.99 | 301,964 94% | 9.1M | $72M (exactly $72,380,771) | Team PEAK |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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