Games › Action › Action + Beat 'em up
Should I ship a Beat 'em up Action game?
Action + Beat 'em up
Of 545 developers who shipped a Beat 'em up Action game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 949 more are announced, ×3.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $600, level with the market's $630 for a 5 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $270k, ×439 the market median. Revenue is flat on the market; 949 games are announced against 285 developers who shipped in the last year.
| Bottom 30% | $148 (exactly $148) |
|---|---|
| Median | $599 (exactly $599) |
| Top 25% | $8.1k (exactly $8,092) |
| Top 5% | $276k (exactly $275,724) |
| Developers, 2 yr | 545 |
| Released games | 2,103 |
| Announced | 949 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply as many developers as the period before.
Free games: 15%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Action
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Beat 'em up
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Action, Beat 'em up; 4 in 10 of the top 25% also carry Combat, Adventure, Arcade
- Price point
- $6.99 typical · top 25% priced $24.99 or above
- Art
- 3 in 10 of the top 25% ship with 2D, Side Scroller, Pixel Graphics
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $6.99.
The top 10 games average 85% positive over 93,353 reviews.
What kills games here
3 in 10 developers made under $150. 8 in 10 of the 329 games released 1 to 2 years ago have fewer than 100 reviews. 949 games are announced against 285 developers who shipped in the last year, ×3.3 per shipper.
Adjacent niches
Action with a different second tag, ranked by verdict then median.
- + Real-Time with PauseFair
- + Job SimulatorFair
- + PinballFair
- + Escape RoomFair
- + Football (American)Fair
- + BaseballFair
- + BilliardsFair
- + IdlerFair
- + TennisFair
- + Time AttackFair
- + TabletopFair
- + WuxiaPoor odds
Comparable games
TEKKEN 7 2017 · $82M 
Batman™: Arkham Knight 2015 · $67M 
METAL GEAR RISING: REVENGEANCE 2014 · $62M 
Marvel's Spider-Man 2 2025 · $60M 
Marvel’s Spider-Man: Miles Morales 2022 · $59M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | TEKKEN 7 | older | $39.99 | 68,063 83% | 2.0M | $82M (exactly $81,655,181) | BANDAI NAMCO Studios Inc. |
| | Batman™: Arkham Knight | older | $19.99 | 111,190 92% | 3.3M | $67M (exactly $66,680,643) | Rocksteady Studios |
| | METAL GEAR RISING: REVENGEANCE | older | $29.99 | 69,104 96% | 2.1M | $62M (exactly $62,172,869) | PlatinumGames |
| | Marvel's Spider-Man 2 | $59.99 | 33,433 83% | 1.0M | $60M (exactly $60,169,370) | Insomniac Games, Nixxes Software | |
| | Marvel’s Spider-Man: Miles Morales | older | $49.99 | 39,234 93% | 1.2M | $59M (exactly $58,839,230) | Insomniac Games, Nixxes Software |
 | Castle Crashers® | older | $14.99 | 109,654 96% | 3.3M | $49M (exactly $49,311,404) | The Behemoth |
 | NARUTO SHIPPUDEN: Ultimate Ninja STORM 4 | older | $19.99 | 72,409 90% | 2.2M | $43M (exactly $43,423,677) | CyberConnect2 Co. Ltd. |
 | Sleeping Dogs: Definitive Edition | older | $19.99 | 70,499 94% | 2.1M | $42M (exactly $42,278,250) | United Front Games, Feral Interactive (… (United Front Games, Feral Interactive (Mac)) |
 | Batman: Arkham Asylum Game of the Year Edition | older | $19.99 | 62,057 96% | 1.9M | $37M (exactly $37,215,583) | Rocksteady Studios |
 | Like a Dragon: Infinite Wealth | older | $69.99 | 16,339 90% | 490k | $34M (exactly $34,306,998) | RGG Studio |
 | Dead as Disco | · EA | $24.99 | 12,354 96% | 371k | $9.3M (exactly $9,261,794) | Brain Jar Games, Inc. |
 | Absolum | $24.99 | 9,399 91% | 282k | $7.0M (exactly $7,046,430) | Dotemu, Guard Crush Games, Supamonks | |
 | Rotwood | $29.99 | 7,459 74% | 224k | $6.7M (exactly $6,710,862) | Klei Entertainment | |
 | Lost Castle 2 | $17.99 | 10,851 78% | 326k | $5.9M (exactly $5,856,285) | Hunter Studio | |
 | Yakuza Kiwami 3 & Dark Ties | $59.99 | 2,229 62% | 67k | $4.0M (exactly $4,011,531) | RGG Studio | |
 | Daemon X Machina: Titanic Scion | $69.99 | 1,838 63% | 55k | $3.9M (exactly $3,859,249) | Marvelous Inc. | |
 | Teenage Mutant Ninja Turtles: Splintered Fate | $29.99 | 4,143 83% | 124k | $3.7M (exactly $3,727,457) | Super Evil Megacorp | |
 | Stick It to the Stickman | · EA | $11.99 | 7,918 96% | 238k | $2.8M (exactly $2,848,105) | Free Lives |
 | M.A.S.S. Builder | $24.99 | 3,729 85% | 112k | $2.8M (exactly $2,795,631) | Vermillion Digital |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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