Do I ship it?

GamesActionAction + Arcade

Specimen · observed

Should I ship an Arcade Action game?

Action + Arcade

Of 3,704 developers who shipped an Arcade Action game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 4,679 more are announced, ×2.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 5 / 10 build.

The middle developer here made $450, ×0.7 the market's $630 for a 5 / 10 build, and 3 in 10 made under $120; 1 in 20 cleared $82k, ×132 the market median. Revenue is down 10% on the market; 4,679 games are announced against 2,221 developers who shipped in the last year.

Deciding numbers: median 0.7 times the market baseline, revenue down 10% on the market, 4,679 announced, ×2.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Action + Arcade
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 3,704
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $836 → $1.1k → $899 → $719 → $599 → $539 → $419 (still earning) → $150 (still earning)
The last cohort is still earning.
Outcomes for Action + Arcade: Plate 1 · outcomes, 2 yr, n = 3,704
Bottom 30% $119 (exactly $119)
Median $446 (exactly $446)
Top 25% $2.8k (exactly $2,844)
Top 5% $83k (exactly $82,745)
Developers, 2 yr 3,704
Released games 13,051
Announced 4,679
Effort 5 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 10% on the market, supply 40% more developers than the period before.

Free games: 13%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Action
effort 5 / 10 · medium · effort 5 sits in the medium band
Arcade
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Action, Arcade
Price point
$4.99 typical · top 25% priced $14.99 or above
Art
4 in 10 of the top 25% ship with 2D, Colorful, Pixel Graphics
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $4.99.

The top 10 games average 88% positive over 325,194 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $120, median $450, 1 in 4 over $2.8k, 1 in 20 over $82k.

3 in 10 developers made under $120. 9 in 10 of the 1,981 games released 1 to 2 years ago have fewer than 100 reviews. 4,679 games are announced against 2,221 developers who shipped in the last year, ×2.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Action with a different second tag, ranked by verdict then median.

  1. + Real-Time with PauseFair16 devs · median $103k · 18 announced
  2. + Job SimulatorFair25 devs · median $14k · 30 announced
  3. + PinballFair42 devs · median $2.6k · 48 announced
  4. + Escape RoomFair43 devs · median $1.8k · 40 announced
  5. + Football (American)Fair16 devs · median $1.3k · 6 announced
  6. + BaseballFair16 devs · median $1.2k · 12 announced
  7. + BilliardsFair19 devs · median $958 · 25 announced
  8. + IdlerFair225 devs · median $898 · 292 announced
  9. + TennisFair23 devs · median $628 · 12 announced
  10. + Time AttackFair90 devs · median $599 · 110 announced
  11. + TabletopFair71 devs · median $505 · 86 announced
  12. + WuxiaPoor odds9 devs · median $189k · 36 announced

All 288 pairs on the Action page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Forza Horizon 5 older $59.99 260,218 89% 7.8M $468M (exactly $468,314,335) Playground Games
Need for Speed™ Heat older $69.99 128,933 84% 3.9M $271M (exactly $270,720,620) Ghost Games
Mortal Kombat 11 older $49.99 87,021 88% 2.6M $131M (exactly $130,505,394) NetherRealm Studios, QLOC, Shiver
Need for Speed™ Unbound older $69.99 49,862 61% 1.5M $105M (exactly $104,695,241) Criterion Games
Geometry Dash older $4.99 595,606 93% 18M $89M (exactly $89,162,218) RobTop Games
ACE COMBAT™ 7: SKIES UNKNOWN older $59.99 46,235 87% 1.4M $83M (exactly $83,209,130) Bandai Namco Studios Inc.
TEKKEN 7 older $39.99 68,063 83% 2.0M $82M (exactly $81,655,181) BANDAI NAMCO Studios Inc.
The Crew™ 2 older $29.99 86,533 78% 2.6M $78M (exactly $77,853,740) Ivory Tower
Street Fighter™ 6 older $39.99 49,952 81% 1.5M $60M (exactly $59,927,414) CAPCOM Co., Ltd.
GUILTY GEAR -STRIVE- older $39.99 47,650 88% 1.4M $57M (exactly $57,165,705) Arc System Works
REMATCH $29.99 39,905 70% 1.2M $36M (exactly $35,902,528) Sloclap
Megabonk $9.99 100,202 94% 3.0M $30M (exactly $30,030,539) vedinad
Starship Troopers: Extermination $29.99 29,724 80% 892k $27M (exactly $26,742,683) Offworld
Deep Rock Galactic: Survivor $12.99 46,354 86% 1.4M $18M (exactly $18,064,154) Funday Games
Rhythm Doctor $19.99 25,021 98% 751k $15M (exactly $15,005,094) 7th Beat Games
Soulstone Survivors $14.99 25,749 91% 772k $12M (exactly $11,579,325) Game Smithing Limited
BALL x PIT $14.99 24,714 95% 741k $11M (exactly $11,113,886) Kenny Sun and Friends
Tower Unite $19.99 16,237 89% 487k $9.7M (exactly $9,737,329) PixelTail Games
Dead as Disco · EA $24.99 12,354 96% 371k $9.3M (exactly $9,261,794) Brain Jar Games, Inc.
MARVEL Tōkon: Fighting Souls $59.99 4,934 48% 148k $8.9M (exactly $8,879,720) ARC SYSTEM WORKS CO., LTD

Estimates: copies = reviews × 30, gross = copies × list price.