Games › Action › Action + Arcade
Should I ship an Arcade Action game?
Action + Arcade
Of 3,704 developers who shipped an Arcade Action game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 4,679 more are announced, ×2.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $450, ×0.7 the market's $630 for a 5 / 10 build, and 3 in 10 made under $120; 1 in 20 cleared $82k, ×132 the market median. Revenue is down 10% on the market; 4,679 games are announced against 2,221 developers who shipped in the last year.
| Bottom 30% | $119 (exactly $119) |
|---|---|
| Median | $446 (exactly $446) |
| Top 25% | $2.8k (exactly $2,844) |
| Top 5% | $83k (exactly $82,745) |
| Developers, 2 yr | 3,704 |
| Released games | 13,051 |
| Announced | 4,679 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 10% on the market, supply 40% more developers than the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Action, Arcade
- Price point
- $4.99 typical · top 25% priced $14.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Colorful, Pixel Graphics
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $4.99.
The top 10 games average 88% positive over 325,194 reviews.
What kills games here
3 in 10 developers made under $120. 9 in 10 of the 1,981 games released 1 to 2 years ago have fewer than 100 reviews. 4,679 games are announced against 2,221 developers who shipped in the last year, ×2.1 per shipper.
Adjacent niches
Action with a different second tag, ranked by verdict then median.
- + Real-Time with PauseFair
- + Job SimulatorFair
- + PinballFair
- + Escape RoomFair
- + Football (American)Fair
- + BaseballFair
- + BilliardsFair
- + IdlerFair
- + TennisFair
- + Time AttackFair
- + TabletopFair
- + WuxiaPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Forza Horizon 5 | older | $59.99 | 260,218 89% | 7.8M | $468M (exactly $468,314,335) | Playground Games |
| | Need for Speed™ Heat | older | $69.99 | 128,933 84% | 3.9M | $271M (exactly $270,720,620) | Ghost Games |
| | Mortal Kombat 11 | older | $49.99 | 87,021 88% | 2.6M | $131M (exactly $130,505,394) | NetherRealm Studios, QLOC, Shiver |
| | Need for Speed™ Unbound | older | $69.99 | 49,862 61% | 1.5M | $105M (exactly $104,695,241) | Criterion Games |
| | Geometry Dash | older | $4.99 | 595,606 93% | 18M | $89M (exactly $89,162,218) | RobTop Games |
| | ACE COMBAT™ 7: SKIES UNKNOWN | older | $59.99 | 46,235 87% | 1.4M | $83M (exactly $83,209,130) | Bandai Namco Studios Inc. |
| | TEKKEN 7 | older | $39.99 | 68,063 83% | 2.0M | $82M (exactly $81,655,181) | BANDAI NAMCO Studios Inc. |
| | The Crew™ 2 | older | $29.99 | 86,533 78% | 2.6M | $78M (exactly $77,853,740) | Ivory Tower |
| | Street Fighter™ 6 | older | $39.99 | 49,952 81% | 1.5M | $60M (exactly $59,927,414) | CAPCOM Co., Ltd. |
| | GUILTY GEAR -STRIVE- | older | $39.99 | 47,650 88% | 1.4M | $57M (exactly $57,165,705) | Arc System Works |
| | REMATCH | $29.99 | 39,905 70% | 1.2M | $36M (exactly $35,902,528) | Sloclap | |
| | Megabonk | $9.99 | 100,202 94% | 3.0M | $30M (exactly $30,030,539) | vedinad | |
| | Starship Troopers: Extermination | $29.99 | 29,724 80% | 892k | $27M (exactly $26,742,683) | Offworld | |
| | Deep Rock Galactic: Survivor | $12.99 | 46,354 86% | 1.4M | $18M (exactly $18,064,154) | Funday Games | |
| | Rhythm Doctor | $19.99 | 25,021 98% | 751k | $15M (exactly $15,005,094) | 7th Beat Games | |
| | Soulstone Survivors | $14.99 | 25,749 91% | 772k | $12M (exactly $11,579,325) | Game Smithing Limited | |
| | BALL x PIT | $14.99 | 24,714 95% | 741k | $11M (exactly $11,113,886) | Kenny Sun and Friends | |
| | Tower Unite | $19.99 | 16,237 89% | 487k | $9.7M (exactly $9,737,329) | PixelTail Games | |
| | Dead as Disco | · EA | $24.99 | 12,354 96% | 371k | $9.3M (exactly $9,261,794) | Brain Jar Games, Inc. |
| | MARVEL Tōkon: Fighting Souls | $59.99 | 4,934 48% | 148k | $8.9M (exactly $8,879,720) | ARC SYSTEM WORKS CO., LTD |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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