Do I ship it?

GamesTacticalTactical + Horror

Specimen · observed

Should I ship a Horror Tactical game?

Tactical + Horror

Of 105 developers who shipped a Horror Tactical game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 162 more are announced, ×3.0 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $1.1k, ×1.7 the market's $630 for a 6 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $580k, ×924 the market median. Revenue is down 15% on the market; 162 games are announced against 54 developers who shipped in the last year.

Deciding numbers: median 1.7 times the market baseline, revenue down 15% on the market, 162 announced, ×3.0 per developer who shipped in the last year.
Nobody has said they are building this yet.
Tactical + Horror
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 105
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $4.2k → $2.3k → $11k → $599 → $1.9k → $1.9k → $959 (still earning) → $1.0k (still earning)
The last cohort is still earning.
Outcomes for Tactical + Horror: Plate 1 · outcomes, 2 yr, n = 105
Bottom 30% $300 (exactly $300)
Median $1.1k (exactly $1,078)
Top 25% $9.6k (exactly $9,646)
Top 5% $580k (exactly $580,314)
Developers, 2 yr 105
Released games 267
Announced 162
Effort 6 / 10
AI-buildability Medium
Typical price $7.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 15% on the market, supply as many developers as the period before.

Free games: 10%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Tactical
effort 6 / 10 · medium · effort 6 sits in the medium band
Horror
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Tactical; 4 in 10 of the top 25% also carry Action, Strategy, Turn-Based Combat
Price point
$7.99 typical · top 25% priced $19.99 or above
Art
4 in 10 of the top 25% ship with 3D, Atmospheric, Dark
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $7.99.

The top 10 games average 83% positive over 86,391 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $300, median $1.1k, 1 in 4 over $9.6k, 1 in 20 over $580k.

3 in 10 developers made under $300. 9 in 10 of the 56 games released 1 to 2 years ago have fewer than 100 reviews. 162 games are announced against 54 developers who shipped in the last year, ×3.0 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Tactical with a different setting or mood, ranked by verdict then median.

  1. + Football (American)Strong odds12 devs · median $5.8k · 8 announced
  2. + Mystery DungeonStrong odds20 devs · median $2.5k · 15 announced
  3. + Dating SimFair13 devs · median $11k · 9 announced
  4. + 6DOFFair14 devs · median $2.4k · 19 announced
  5. + Word GameFair23 devs · median $1.8k · 12 announced
  6. + TypingFair16 devs · median $1.2k · 9 announced
  7. + DwarvesFair7 devs · median $1.0k · 10 announced
  8. + Traditional RoguelikeFair38 devs · median $987 · 57 announced
  9. + Dynamic NarrationFair13 devs · median $899 · 16 announced
  10. + Farming SimFair12 devs · median $897 · 10 announced
  11. + SolitaireFair25 devs · median $479 · 22 announced
  12. + LGBTQ+Fair20 devs · median $479 · 21 announced

All 226 pairs on the Tactical page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Phasmophobia · EA older $19.99 684,009 94% 21M $410M (exactly $410,200,197) Kinetic Games
Ready or Not older $49.99 265,219 79% 8.0M $398M (exactly $397,748,934) VOID Interactive
Left 4 Dead 2 older $9.99 816,316 97% 24M $245M (exactly $244,649,905) Valve
Hunt: Showdown 1896 older $29.99 213,023 74% 6.4M $192M (exactly $191,656,793) Crytek
Bodycam · EA older $33.32 60,179 80% 1.8M $60M (exactly $60,154,928) Reissad Studio
GTFO older $39.99 46,184 86% 1.4M $55M (exactly $55,406,945) 10 Chambers
Mewgenics $29.99 49,996 89% 1.5M $45M (exactly $44,981,401) Edmund McMillen, Tyler Glaiel
Rising Storm 2: Vietnam older $24.99 42,381 87% 1.3M $32M (exactly $31,773,036) Antimatter Games, Tripwire Interactive
Call of Duty®: Black Ops II older $39.99 23,307 86% 699k $28M (exactly $27,961,408) Treyarch
The Forever Winter · EA $29.99 21,376 68% 641k $19M (exactly $19,231,987) Fun Dog Studios
ZEPHON $39.99 1,838 83% 55k $2.2M (exactly $2,205,049) Proxy Studios
Level Zero: Extraction $19.99 2,446 50% 73k $1.5M (exactly $1,466,866) Doghowl Games
PIGFACE · EA $12.99 2,598 96% 78k $1.0M (exactly $1,012,441) titolovesyou
Whisper Mountain Outbreak · EA $7.99 2,421 84% 73k $580k (exactly $580,314) Toge Productions
HOLE $4.99 3,822 93% 115k $572k (exactly $572,153) NEGAFISH
FEROCIOUS $24.99 742 63% 22k $556k (exactly $556,277) OMYOG
Inkshade $19.99 620 87% 19k $372k (exactly $371,814) Studio Vezelle
Vultures - Scavengers of Death $17.99 532 81% 16k $287k (exactly $287,120) Team Vultures

Estimates: copies = reviews × 30, gross = copies × list price.