Games › Tactical › Tactical + Horror
Should I ship a Horror Tactical game?
Tactical + Horror
Of 105 developers who shipped a Horror Tactical game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 162 more are announced, ×3.0 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.1k, ×1.7 the market's $630 for a 6 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $580k, ×924 the market median. Revenue is down 15% on the market; 162 games are announced against 54 developers who shipped in the last year.
| Bottom 30% | $300 (exactly $300) |
|---|---|
| Median | $1.1k (exactly $1,078) |
| Top 25% | $9.6k (exactly $9,646) |
| Top 5% | $580k (exactly $580,314) |
| Developers, 2 yr | 105 |
| Released games | 267 |
| Announced | 162 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 15% on the market, supply as many developers as the period before.
Free games: 10%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Tactical; 4 in 10 of the top 25% also carry Action, Strategy, Turn-Based Combat
- Price point
- $7.99 typical · top 25% priced $19.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D, Atmospheric, Dark
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $7.99.
The top 10 games average 83% positive over 86,391 reviews.
What kills games here
3 in 10 developers made under $300. 9 in 10 of the 56 games released 1 to 2 years ago have fewer than 100 reviews. 162 games are announced against 54 developers who shipped in the last year, ×3.0 per shipper.
Adjacent niches
Tactical with a different setting or mood, ranked by verdict then median.
- + Football (American)Strong odds
- + Mystery DungeonStrong odds
- + Dating SimFair
- + 6DOFFair
- + Word GameFair
- + TypingFair
- + DwarvesFair
- + Traditional RoguelikeFair
- + Dynamic NarrationFair
- + Farming SimFair
- + SolitaireFair
- + LGBTQ+Fair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Phasmophobia | · EA older | $19.99 | 684,009 94% | 21M | $410M (exactly $410,200,197) | Kinetic Games |
| | Ready or Not | older | $49.99 | 265,219 79% | 8.0M | $398M (exactly $397,748,934) | VOID Interactive |
| | Left 4 Dead 2 | older | $9.99 | 816,316 97% | 24M | $245M (exactly $244,649,905) | Valve |
| | Hunt: Showdown 1896 | older | $29.99 | 213,023 74% | 6.4M | $192M (exactly $191,656,793) | Crytek |
| | Bodycam | · EA older | $33.32 | 60,179 80% | 1.8M | $60M (exactly $60,154,928) | Reissad Studio |
| | GTFO | older | $39.99 | 46,184 86% | 1.4M | $55M (exactly $55,406,945) | 10 Chambers |
| | Mewgenics | $29.99 | 49,996 89% | 1.5M | $45M (exactly $44,981,401) | Edmund McMillen, Tyler Glaiel | |
| | Rising Storm 2: Vietnam | older | $24.99 | 42,381 87% | 1.3M | $32M (exactly $31,773,036) | Antimatter Games, Tripwire Interactive |
| | Call of Duty®: Black Ops II | older | $39.99 | 23,307 86% | 699k | $28M (exactly $27,961,408) | Treyarch |
| | The Forever Winter | · EA | $29.99 | 21,376 68% | 641k | $19M (exactly $19,231,987) | Fun Dog Studios |
| | ZEPHON | $39.99 | 1,838 83% | 55k | $2.2M (exactly $2,205,049) | Proxy Studios | |
| | Level Zero: Extraction | $19.99 | 2,446 50% | 73k | $1.5M (exactly $1,466,866) | Doghowl Games | |
| | PIGFACE | · EA | $12.99 | 2,598 96% | 78k | $1.0M (exactly $1,012,441) | titolovesyou |
| | Whisper Mountain Outbreak | · EA | $7.99 | 2,421 84% | 73k | $580k (exactly $580,314) | Toge Productions |
| | HOLE | $4.99 | 3,822 93% | 115k | $572k (exactly $572,153) | NEGAFISH | |
| | FEROCIOUS | $24.99 | 742 63% | 22k | $556k (exactly $556,277) | OMYOG | |
| | Inkshade | $19.99 | 620 87% | 19k | $372k (exactly $371,814) | Studio Vezelle | |
| | Vultures - Scavengers of Death | $17.99 | 532 81% | 16k | $287k (exactly $287,120) | Team Vultures |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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