Games › Roguelike › Roguelike + Horror
Should I ship a Horror Roguelike?
Roguelike + Horror
Of 264 developers who shipped a Horror Roguelike in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 474 more are announced, ×3.0 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $1.8k, ×3.8 the market's $480 for a 4 / 10 build, and 3 in 10 made under $450; 1 in 20 cleared $540k, ×1145 the market median. Revenue is flat on the market; 474 games are announced against 157 developers who shipped in the last year.
| Bottom 30% | $450 (exactly $450) |
|---|---|
| Median | $1.8k (exactly $1,798) |
| Top 25% | $20k (exactly $19,947) |
| Top 5% | $544k (exactly $543,656) |
| Developers, 2 yr | 264 |
| Released games | 588 |
| Announced | 474 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 45% more developers than the period before.
Free games: 8%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Roguelike; 4 in 10 of the top 25% also carry Roguelite, Action, Action Roguelike
- Price point
- $5.99 typical · top 25% priced $16.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Dark, Atmospheric
Why players buy here
The top 25% priced at $16.99 or above; the middle game at $5.99.
The top 10 games average 87% positive over 119,955 reviews.
What kills games here
3 in 10 developers made under $450. 7 in 10 of the 125 games released 1 to 2 years ago have fewer than 100 reviews. 474 games are announced against 157 developers who shipped in the last year, ×3.0 per shipper.
Adjacent niches
Roguelike with a different setting or mood, ranked by verdict then median.
- + JRPGFair
- + 6DOFFair
- + Grand StrategyFair
- + VampiresFair
- + DogsFair
- + Artificial IntelligenceFair
- + SuperheroFair
- + IdlerFair
- + ArcadeFair
- + Walking SimulatorFair
- + 2D PlatformerFair
- + Traditional RoguelikeFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | The Binding of Isaac: Rebirth | older | $14.99 | 415,060 96% | 12M | $187M (exactly $186,652,482) | Nicalis, Inc., Edmund McMillen |
| | Don't Starve Together | older | $14.99 | 376,165 94% | 11M | $169M (exactly $169,161,400) | Klei Entertainment |
| | Darkest Dungeon® | older | $24.99 | 140,790 91% | 4.2M | $106M (exactly $105,550,263) | Red Hook Studios |
| | Inscryption | older | $19.99 | 135,017 96% | 4.1M | $81M (exactly $80,969,695) | Daniel Mullins Games |
| | Lobotomy Corporation | Monster Management Simulation | older | $24.99 | 52,522 94% | 1.6M | $39M (exactly $39,375,743) | ProjectMoon |
| | Don't Starve | older | $9.99 | 97,007 96% | 2.9M | $29M (exactly $29,072,998) | Klei Entertainment |
| | Witchfire | · EA | $39.99 | 17,131 91% | 514k | $21M (exactly $20,552,061) | The Astronauts |
| | Deep Rock Galactic: Rogue Core | · EA | $29.99 | 14,049 60% | 421k | $13M (exactly $12,639,885) | Ghost Ship Games |
| | Returnal™ | older | $59.99 | 6,602 79% | 198k | $12M (exactly $11,881,619) | Housemarque, Climax Studios |
| | Deadzone: Rogue | $24.99 | 15,041 82% | 451k | $11M (exactly $11,276,238) | Prophecy Games | |
| | CloverPit | $9.99 | 24,710 90% | 741k | $7.4M (exactly $7,405,587) | Panik Arcade | |
| | White Knuckle | · EA | $16.99 | 13,356 98% | 401k | $6.8M (exactly $6,807,553) | Dark Machine Games |
| | Mortal Sin | $24.99 | 5,583 94% | 167k | $4.2M (exactly $4,185,575) | Nikola Todorovic | |
| | The Mound: Omen of Cthulhu | $29.99 | 3,107 69% | 93k | $2.8M (exactly $2,795,368) | ACE Team | |
| | Nubby's Number Factory | $4.99 | 18,138 97% | 544k | $2.7M (exactly $2,715,259) | MogDogBlog Productions | |
| | KLETKA | $9.99 | 6,374 90% | 191k | $1.9M (exactly $1,910,288) | Callback, ln404 | |
| | Menace from the Deep | $16.99 | 2,466 84% | 74k | $1.3M (exactly $1,256,920) | Flat Lab |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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