Do I ship it?

GamesEconomyEconomy + Shop Keeper

Specimen · observed

Should I ship a Shop Keeper Economy game?

Economy + Shop Keeper

Of 280 developers who shipped a Shop Keeper Economy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 472 more are announced.

Verdict: poor odds, for a 5 / 10 build.

The middle developer here made $4.8k, ×7.6 the market's $630 for a 5 / 10 build, and 3 in 10 made under $720; 1 in 20 cleared $460k, ×738 the market median. Revenue is down 85% on the market; 472 games are announced against 239 developers who shipped in the last year.

Deciding numbers: median 7.6 times the market baseline, revenue down 85% on the market, 472 announced, ×2.0 per developer who shipped in the last year.
Nobody has said they are building this yet.
Economy + Shop Keeper
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 280
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $217k → $49k → $8.4k → $2.4k (still earning) → $3.2k (still earning)
The last cohort is still earning.
Outcomes for Economy + Shop Keeper: Plate 1 · outcomes, 2 yr, n = 280
Bottom 30% $719 (exactly $719)
Median $4.8k (exactly $4,797)
Top 25% $33k (exactly $33,289)
Top 5% $464k (exactly $463,568)
Developers, 2 yr 280
Released games 351
Announced 472
Effort 5 / 10
AI-buildability Medium
Typical price $8.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 85% on the market, supply 400% more developers than the period before.

Free games: 8%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Economy
effort 5 / 10 · medium · effort 5 sits in the medium band
Shop Keeper
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Economy, Shop Keeper; 6 in 10 of the top 25% also carry Simulation, Management, Life Sim
Price point
$8.99 typical · top 25% priced $14.99 or above
Art
6 in 10 of the top 25% ship with Relaxing, 3D, First-Person
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $8.99.

The top 10 games average 94% positive over 86,899 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $720, median $4.8k, 1 in 4 over $33k, 1 in 20 over $460k.

3 in 10 developers made under $720. 5 in 10 of the 51 games released 1 to 2 years ago have fewer than 100 reviews. 472 games are announced against 239 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Economy with a different second tag, ranked by verdict then median.

  1. + Job SimulatorFair116 devs · median $22k · 125 announced
  2. + Football (Soccer)Fair21 devs · median $6.8k · 29 announced
  3. + ScienceFair39 devs · median $5.9k · 39 announced
  4. + MiningFair116 devs · median $5.0k · 173 announced
  5. + LootFair74 devs · median $4.6k · 114 announced
  6. + CollectathonFair125 devs · median $3.8k · 151 announced
  7. + God GameFair47 devs · median $2.8k · 58 announced
  8. + Auto BattlerFair59 devs · median $2.4k · 79 announced
  9. + IdlerFair441 devs · median $2.3k · 589 announced
  10. + IncrementalFair408 devs · median $2.2k · 612 announced
  11. + ArcadeFair199 devs · median $2.1k · 285 announced
  12. + Strategy RPGFair95 devs · median $2.0k · 128 announced

All 161 pairs on the Economy page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
TCG Card Shop Simulator $19.99 47,357 96% 1.4M $28M (exactly $28,399,993) OPNeon Games
Retro Rewind - Video Store Simulator $19.90 10,118 95% 304k $6.0M (exactly $6,040,446) Blood Pact Studios
ReStory: Chill Electronics Repairs $19.99 9,209 95% 276k $5.5M (exactly $5,522,637) Mandragora
Storage Hunter Simulator $24.99 3,866 78% 116k $2.9M (exactly $2,898,340) Raccoons Studio
Grocery Store Simulator $14.99 5,337 90% 160k $2.4M (exactly $2,400,049) EXPERIMENT ONE
King of Retail older $25.99 2,982 88% 89k $2.3M (exactly $2,325,065) Freaking Games
Tavern Manager Simulator 🍻 older $14.99 4,018 91% 121k $1.8M (exactly $1,806,895) One More Time
Dealer's Life 2 older $14.99 3,994 85% 120k $1.8M (exactly $1,796,102) Abyte Entertainment
Roadside Research · EA $14.99 3,991 85% 120k $1.8M (exactly $1,794,753) Cybernetic Walrus
Saleblazers · EA older $29.99 1,974 78% 59k $1.8M (exactly $1,776,008) AIRSTRAFE INTERACTIVE
Megastore Simulator · EA $13.99 1,968 93% 59k $826k (exactly $825,970) Yolo Games Studio
Bookshop Simulator $15.99 1,496 92% 45k $718k (exactly $717,631) Blep Games
Leafy Corner $9.99 2,319 96% 70k $695k (exactly $695,004) Fireline Games
Better Mart Simulator $14.99 1,238 89% 37k $557k (exactly $556,729) Exanticx Studio

Estimates: copies = reviews × 30, gross = copies × list price.