Should I ship a Snow Co-op game?
Co-op + Snow
Only 10 developers shipped a Snow Co-op game in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Sledding Game, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 31 more are announced, ×4.4 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $13k, ×8.8 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $3.6k; 1 in 20 cleared $690k, ×466 the market median. Revenue is down 70% on the market; 31 games are announced against 7 developers who shipped in the last year.
not enough cohorts to draw
| Bottom 30% | $3.6k (exactly $3,598) |
|---|---|
| Median | $13k (exactly $13,187) |
| Top 25% | $84k (exactly $83,976) |
| Top 5% | $699k (exactly $698,726) |
| Developers, 2 yr | 10 |
| Released games | 29 |
| Announced | 31 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 70% on the market, supply 135% more developers than the period before.
Free games: 14%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- Co-op
- Price point
- $9.99 typical
Why players buy here
The top 10 games average 91% positive over 4,091 reviews.
What kills games here
3 in 10 developers made under $3.6k. 8 in 10 of the 5 games released 1 to 2 years ago have fewer than 100 reviews. 31 games are announced against 7 developers who shipped in the last year, ×4.4 per shipper.
Adjacent niches
Co-op with a different setting or mood, ranked by verdict then median.
- + SuperheroFair
- + Boomer ShooterFair
- + GamblingFair
- + NinjaFair
- + TypingLong shot
- + Word GameLong shot
- + Open World Survival CraftPoor odds
- + World War IIPoor odds
- + AutomationPoor odds
- + TransportationPoor odds
- + JRPGPoor odds
- + Turn-BasedPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Steep™ | older | $29.99 | 30,589 82% | 918k | $28M (exactly $27,520,923) | Ubisoft Annecy, Ubisoft Montpellier, Ub… (Ubisoft Annecy, Ubisoft Montpellier, Ubisoft Kiev) |
| | Bread & Fred | older | $14.99 | 4,217 79% | 127k | $1.9M (exactly $1,896,385) | SandCastles Studio |
| | LOST PLANET® 3 | older | $24.99 | 2,008 64% | 60k | $1.5M (exactly $1,505,398) | Spark Unlimited |
| | Fade to Silence | older | $29.99 | 1,032 62% | 31k | $928k (exactly $928,490) | Black Forest Games |
| | Lost Planet™: Extreme Condition | older | $14.99 | 1,878 80% | 56k | $845k (exactly $844,537) | CAPCOM Co., Ltd. |
| | Sledding Game | · EA | $7.99 | 2,915 96% | 87k | $699k (exactly $698,726) | The Sledding Corporation |
| | Arctico | older | $9.99 | 2,207 70% | 66k | $661k (exactly $661,438) | Claudio Norori, Antonio Vargas |
| | OxyRail | · EA | $14.99 | 949 80% | 28k | $427k (exactly $426,765) | OxygenTech Limited |
| | Grand Mountain Adventure: Wonderlands | older | $19.99 | 320 92% | 9.6k | $192k (exactly $191,904) | Toppluva AB |
| | SNOW BROS. 2 SPECIAL | $34.99 | 80 70% | 2.4k | $84k (exactly $83,976) | CRT GAMES | |
| | Snow Bros. Wonderland | $29.99 | 40 80% | 1.2k | $36k (exactly $35,988) | Tatsujin, Bitwave Games, Toaplan | |
| | The Cold White | $9.99 | 44 45% | 1.3k | $13k (exactly $13,187) | 2MEDYA | |
| | LINK Penguins | $5.99 | 31 87% | 930 | $5.6k (exactly $5,571) | lemorion_1224 | |
| | Snow Bros Classic Collection | $14.99 | 8 100% | 240 | $3.6k (exactly $3,598) | Headless Chicken Games, Toaplan | |
| | Cozy Holiday | $4.99 | 13 100% | 390 | $1.9k (exactly $1,946) | Centurion Developments | |
| | Frostgrims Revenge | $2.99 | 10 60% | 300 | $897 (exactly $897) | Visage Games Studio | |
| | The Orbit | $7.99 | 1 0% | 30 | $240 (exactly $240) | BluExolotL Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.