Games › Co-op › Co-op + Gambling
Should I ship a Co-op Gambling game?
Co-op + Gambling
Of 22 developers who shipped a Co-op Gambling game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 32 more are announced.
Verdict: fair, for a 7 / 10 build.
The middle developer here made $4.4k, ×2.9 the market's $1.5k for a 7 / 10 build, with 3 in 10 under $840. Revenue is up 735% on the market; 32 games are announced against 17 developers who shipped in the last year.
| Bottom 30% | $836 (exactly $836) |
|---|---|
| Median | $4.4k (exactly $4,395) |
| Top 25% | $128k (exactly $128,443) |
| Top 5% | $4.5M (exactly $4,526,255) |
| Developers, 2 yr | 22 |
| Released games | 36 |
| Announced | 32 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $5.49 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 735% on the market, supply 185% more developers than the period before.
Free games: 14%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- Co-op, Gambling; 7 in 10 of the top 25% also carry Online Co-Op, Simulation, PvP
- Price point
- $5.49 typical · top 25% priced $69.99 or above
- Art
- 5 in 10 of the top 25% ship with 3D, First-Person, Funny
Why players buy here
The top 25% priced at $69.99 or above; the middle game at $5.49.
The top 10 games average 76% positive over 51,706 reviews.
What kills games here
3 in 10 developers made under $840. 7 in 10 of the 7 games released 1 to 2 years ago have fewer than 100 reviews. 32 games are announced against 17 developers who shipped in the last year.
Adjacent niches
Co-op with a different second tag, ranked by verdict then median.
- + SuperheroFair
- + Boomer ShooterFair
- + NinjaFair
- + TypingLong shot
- + Word GameLong shot
- + Open World Survival CraftPoor odds
- + World War IIPoor odds
- + AutomationPoor odds
- + TransportationPoor odds
- + JRPGPoor odds
- + Turn-BasedPoor odds
- + Extraction ShooterPoor odds
Comparable games
NBA 2K25 2024 · $65M 
NBA 2K26 2025 · $54M 
Gamble With Your Friends 2026 · $4.5M 
NBA 2K27 2026 · $3.6M 
Cricket 22 2021 · $2.3M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | NBA 2K25 | older | $69.99 | 30,969 60% | 929k | $65M (exactly $65,025,609) | Visual Concepts |
| | NBA 2K26 | $69.99 | 25,651 66% | 770k | $54M (exactly $53,859,405) | Visual Concepts | |
| | Gamble With Your Friends | $7.99 | 18,883 89% | 566k | $4.5M (exactly $4,526,255) | TEAM GWYF | |
| | NBA 2K27 | $69.99 | 1,698 53% | 51k | $3.6M (exactly $3,565,291) | Visual Concepts | |
| | Cricket 22 | older | $44.99 | 1,717 81% | 52k | $2.3M (exactly $2,317,435) | Big Ant Studios |
 | The House Always Wins | $12.99 | 866 85% | 26k | $337k (exactly $337,480) | Toxic Studio | |
 | Nine-Ball Roulette | $3.99 | 2,159 88% | 65k | $258k (exactly $258,432) | WaveBox Labs | |
 | Bogos Binted? | $5.49 | 1,134 91% | 34k | $187k (exactly $186,770) | underbadger | |
 | SIDE EFFECTS | $4.99 | 858 83% | 26k | $128k (exactly $128,443) | hirohun, Mr.Pootsley, Jaybooty, Lofar42 | |
 | Cut That Wire | $6.99 | 243 84% | 7.3k | $51k (exactly $50,957) | WakaStudio | |
 | Explosive Odds | $4.99 | 165 92% | 5.0k | $25k (exactly $24,700) | Pig Bot Games | |
 | Dystopian Pet Simulator | · EA | $5.99 | 49 93% | 1.5k | $8.8k (exactly $8,805) | dinca.team |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.