Do I ship it?

Games › Co-op › Co-op + Ninja

Specimen · observed

Should I ship a Ninja Co-op game?

Co-op + Ninja

Only 13 developers shipped a Ninja Co-op game in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Nioh 3, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 13 more are announced.

Verdict: fair, for a 7 / 10 build.

The middle developer here made $4.2k, ×2.8 the market's $1.5k for a 7 / 10 build, with 3 in 10 under $360. Revenue is up 30% on the market; 13 games are announced against 7 developers who shipped in the last year.

Deciding numbers: median 2.8 times the market baseline, revenue up 30% on the market, 13 announced, ×1.9 per developer who shipped in the last year.
Nobody has said they are building this yet.
Co-op + Ninja
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 13
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $258k → $25k → $1.3k → $4.2k (still earning)
The last cohort is still earning.
Outcomes for Co-op + Ninja: Plate 1 · outcomes, 2 yr, n = 13
Bottom 30% $359 (exactly $359)
Median $4.2k (exactly $4,196)
Top 25% $17k (exactly $16,639)
Top 5% $25M (exactly $24,728,167)
Developers, 2 yr 13
Released games 60
Announced 13
Effort 7 / 10
AI-buildability Low
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 30% on the market, supply as many developers as the period before.

Free games: 12%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Co-op
effort 7 / 10 · low · co-op on Steam means online sessions and drop-in sync
Ninja
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
7 / 10 · big single-player or serious online
Systems
Co-op; 8 in 10 of the top 25% also carry Action, Adventure, Open World
Price point
$9.99 typical · top 25% priced $69.99 or above
Art
5 in 10 of the top 25% ship with 3D, Cartoon, Colorful
Plate 4 · demand

Why players buy here

The top 25% priced at $69.99 or above; the middle game at $9.99.

The top 10 games average 73% positive over 18,618 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $360, median $4.2k, 1 in 4 over $16k, 1 in 20 over $24M.

3 in 10 developers made under $360. 6 in 10 of the 8 games released 1 to 2 years ago have fewer than 100 reviews. 13 games are announced against 7 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Co-op with a different setting or mood, ranked by verdict then median.

  1. + SuperheroFair9 devs · median $11k · 17 announced
  2. + Boomer ShooterFair16 devs · median $6.9k · 24 announced
  3. + GamblingFair22 devs · median $4.4k · 32 announced
  4. + TypingLong shot16 devs · median $810 · 13 announced
  5. + Word GameLong shot23 devs · median $267 · 23 announced
  6. + Open World Survival CraftPoor odds58 devs · median $515k · 127 announced
  7. + World War IIPoor odds12 devs · median $372k · 23 announced
  8. + AutomationPoor odds48 devs · median $369k · 110 announced
  9. + TransportationPoor odds17 devs · median $369k · 25 announced
  10. + JRPGPoor odds15 devs · median $164k · 19 announced
  11. + Turn-BasedPoor odds12 devs · median $131k · 19 announced
  12. + Extraction ShooterPoor odds25 devs · median $82k · 49 announced

All 230 pairs on the Co-op page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Nioh: Complete Edition 2017 · $44M NARUTO SHIPPUDEN: Ultimate Ninja STORM 4 2016 · $43M NARUTO TO BORUTO: SHINOBI STRIKER 2023 · $26M Nioh 3 2026 · $25M Shadow Warrior 2 2016 · $22M
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Nioh: Complete Edition older $49.99 29,580 78% 887k $44M (exactly $44,361,126) KOEI TECMO GAMES CO., LTD.
NARUTO SHIPPUDEN: Ultimate Ninja STORM 4 older $19.99 72,409 90% 2.2M $43M (exactly $43,423,677) CyberConnect2 Co. Ltd.
NARUTO TO BORUTO: SHINOBI STRIKER older $19.99 42,572 84% 1.3M $26M (exactly $25,530,428) Soleil Ltd.
Nioh 3 $69.99 11,777 78% 353k $25M (exactly $24,728,167) KOEI TECMO GAMES CO., LTD.
Shadow Warrior 2 older $29.99 24,120 87% 724k $22M (exactly $21,700,764) Flying Wild Hog
Rise of the Ronin $49.99 6,503 64% 195k $9.8M (exactly $9,752,549) KOEI TECMO GAMES CO., LTD.
NARUTO X BORUTO Ultimate Ninja STORM CONNECTIONS older $59.99 3,881 62% 116k $7.0M (exactly $6,984,636) CyberConnect2 Co., Ltd.
NARUTO SHIPPUDEN: Ultimate Ninja STORM Revolution older $29.99 7,228 84% 217k $6.5M (exactly $6,503,032) CyberConnect2 Co., Ltd.
NARUTO SHIPPUDEN: Ultimate Ninja STORM 3 Full Burst HD older $19.99 10,749 89% 322k $6.4M (exactly $6,446,175) CyberConnect2 Co. Ltd.
Aragami older $19.99 10,234 90% 307k $6.1M (exactly $6,137,330) Lince Works
Teenage Mutant Ninja Turtles: Mutants Unleashed $39.99 114 50% 3.4k $137k (exactly $136,766) AHEARTFULOFGAMES
G.I. Joe: Wrath of Cobra $24.99 121 56% 3.6k $91k (exactly $90,714) indie.io
Cursed Blood · EA $14.99 37 75% 1.1k $17k (exactly $16,639) David Marquardt Studios
Typing Ninja $9.99 25 96% 750 $7.5k (exactly $7,492) Brain Boost Ninja
Maki: Paw of Fury $11.99 16 75% 480 $5.8k (exactly $5,755) Bacord
TENGAI $9.99 14 100% 420 $4.2k (exactly $4,196) Zerodiv
Gangs Of Asia · EA $9.99 6 100% 180 $1.8k (exactly $1,798) Moonpunch
Samurai Ace $9.99 5 100% 150 $1.5k (exactly $1,498) Zerodiv

Estimates: copies = reviews × 30, gross = copies × list price.