Should I ship a Dog Co-op game?
Co-op + Dogs
Only 15 developers shipped a Dog Co-op game in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Way of the Hunter 2, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 28 more are announced, ×2.8 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $9.0k, ×6.0 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $1.1k; 1 in 20 cleared $1.6M, ×1075 the market median. Revenue is up 3255% on the market; 28 games are announced against 10 developers who shipped in the last year.
| Bottom 30% | $1.1k (exactly $1,079) |
|---|---|
| Median | $9.0k (exactly $9,017) |
| Top 25% | $138k (exactly $138,058) |
| Top 5% | $1.6M (exactly $1,610,240) |
| Developers, 2 yr | 15 |
| Released games | 58 |
| Announced | 28 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $8.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 3255% on the market, supply 100% more developers than the period before.
Free games: 14%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- Co-op
- Price point
- $8.99 typical
Why players buy here
The top 10 games average 84% positive over 6,267 reviews.
What kills games here
3 in 10 developers made under $1.1k. 8 in 10 of the 8 games released 1 to 2 years ago have fewer than 100 reviews. 28 games are announced against 10 developers who shipped in the last year, ×2.8 per shipper.
Adjacent niches
Co-op with a different setting or mood, ranked by verdict then median.
- + SuperheroFair
- + Boomer ShooterFair
- + GamblingFair
- + NinjaFair
- + TypingLong shot
- + Word GameLong shot
- + Open World Survival CraftPoor odds
- + World War IIPoor odds
- + AutomationPoor odds
- + TransportationPoor odds
- + JRPGPoor odds
- + Turn-BasedPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Watch_Dogs™ | older | $19.99 | 49,193 79% | 1.5M | $30M (exactly $29,501,042) | Ubisoft |
| | Call of Duty®: Modern Warfare® 3 (2011) | older | $39.99 | 15,588 90% | 468k | $19M (exactly $18,700,924) | Infinity Ward, Sledgehammer Games |
| | Call of Duty®: Ghosts | older | $39.99 | 12,976 66% | 389k | $16M (exactly $15,567,307) | Infinity Ward |
| | Call of Duty®: Advanced Warfare - Gold Edition | older | $39.99 | 11,103 64% | 333k | $13M (exactly $13,320,269) | Sledgehammer Games, Raven Software |
| | Blair Witch | older | $29.99 | 6,489 78% | 195k | $5.8M (exactly $5,838,153) | Bloober Team SA |
| | Cat Quest II | older | $14.99 | 5,850 95% | 176k | $2.6M (exactly $2,630,745) | The Gentlebros |
| | Way of the Hunter 2 | · EA | $34.99 | 1,534 73% | 46k | $1.6M (exactly $1,610,240) | Nine Rocks Games |
| | Animal Shelter 2 | $24.99 | 1,204 79% | 36k | $903k (exactly $902,639) | Games Incubator | |
| | PHOGS! | older | $24.99 | 1,171 78% | 35k | $878k (exactly $877,899) | Bit Loom Games |
| | Big Farm Story | older | $19.99 | 1,172 78% | 35k | $703k (exactly $702,848) | Goodgame Studios |
| | Pratfall | $7.99 | 2,797 90% | 84k | $670k (exactly $670,441) | Quad Head | |
| | Sheepherds! | $14.99 | 307 98% | 9.2k | $138k (exactly $138,058) | Ultimo Disco | |
| | NiuMa | $5.99 | 263 91% | 7.9k | $47k (exactly $47,261) | Game Star | |
| | Burgle Supply Company | $7.99 | 85 88% | 2.6k | $20k (exactly $20,374) | Terrible Posture Games | |
| | PAW Patrol™: Dino World | $39.99 | 14 64% | 420 | $17k (exactly $16,796) | 3DClouds | |
| | The Creator | $6.99 | 43 81% | 1.3k | $9.0k (exactly $9,017) | Mark Miller | |
| | Nickelodeon Splat Pack | $14.99 | 6 83% | 180 | $2.7k (exactly $2,698) | Mighty Rabbit Studios | |
| | Woofy Run | · EA | $4.99 | 14 78% | 420 | $2.1k (exactly $2,096) | ICON GAME STUDIO |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.