Games › Arcade › Arcade + Underwater
Should I ship an Underwater Arcade game?
Arcade + Underwater
Of 59 developers who shipped an Underwater Arcade game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 63 more are announced.
Verdict: dead, for a 5 / 10 build.
The middle developer here made $300 in the last 2 years and $450 over 4, against a market of $630 for a 5 / 10 build. 40 developers shipped in the last year and 63 games are announced.
| Bottom 30% | $59 (exactly $59) |
|---|---|
| Median | $299 (exactly $299) |
| Top 25% | $1.4k (exactly $1,438) |
| Top 5% | $110k (exactly $110,345) |
| Developers, 2 yr | 59 |
| Released games | 149 |
| Announced | 63 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 10% on the market, supply 100% more developers than the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Arcade
- effort 3 / 10 · high · effort 3 sits in the high band
- Underwater
- effort 5 / 10 · medium · effort 5 sits in the medium band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Arcade; 4 in 10 of the top 25% also carry Action, Simulation, Exploration
- Price point
- $4.99 typical · top 25% priced $9.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Colorful, Relaxing
Why players buy here
The top 25% priced at $9.99 or above; the middle game at $4.99.
The top 10 games average 86% positive over 3,309 reviews.
What kills games here
3 in 10 developers made under $59. Nearly all of the 23 games released 1 to 2 years ago have fewer than 100 reviews. 63 games are announced against 40 developers who shipped in the last year.
Adjacent niches
Arcade with a different setting or mood, ranked by verdict then median.
- + Roguelike DeckbuilderFair
- + TrainsFair
- + Visual NovelFair
- + MiningFair
- + FaithFair
- + Turn-BasedFair
- + EconomyFair
- + LGBTQ+Fair
- + DeckbuildingFair
- + Card BattlerFair
- + LootFair
- + VampiresFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Cat Goes Fishing | older | $6.99 | 15,431 94% | 463k | $3.2M (exactly $3,235,881) | Cat5Games |
| | Scale the Depths | $9.99 | 1,881 88% | 56k | $564k (exactly $563,736) | Glass Gecko Games | |
| | Feeding Frenzy 2 Deluxe | older | $4.99 | 2,486 97% | 75k | $372k (exactly $372,154) | PopCap Games, Inc. |
| | Octogeddon | older | $8.88 | 1,298 92% | 39k | $346k (exactly $345,787) | All Yes Good |
| | Darius Cozmic Collection Arcade | older | $44.99 | 151 94% | 4.5k | $204k (exactly $203,805) | TAITO CORP., M2 Co.,LTD |
| | Captain Whiskers: Incremental Seas | $5.99 | 886 85% | 27k | $159k (exactly $159,214) | Happy Universe Studios | |
| | G-Darius HD | older | $29.99 | 158 94% | 4.7k | $142k (exactly $142,153) | TAITO CORP., M2 Co., Ltd. |
| | Real VR Fishing | $19.99 | 184 73% | 5.5k | $110k (exactly $110,345) | Devs United Games, Inc | |
| | Creatura | older | $14.99 | 214 67% | 6.4k | $96k (exactly $96,236) | Koksny.com |
| | Death In Abyss | $19.99 | 146 82% | 4.4k | $88k (exactly $87,556) | Agelvik | |
| | Kraken Cleaning | $5.99 | 92 86% | 2.8k | $17k (exactly $16,532) | Luka Works | |
| | Hook Line and Sniper | $7.99 | 23 100% | 690 | $5.5k (exactly $5,513) | ItellaItella, Justin1L8 | |
| | Sonar Scout | $5.99 | 26 100% | 780 | $4.7k (exactly $4,672) | Dan Schumacher, Hjalte Tagmose, Neil Do… (Dan Schumacher, Hjalte Tagmose, Neil Doppelmayr, Christoph Englert, Pontus Liljekvist, Hugo Roque) | |
| | Fishing Mega-Game | $4.99 | 29 89% | 870 | $4.3k (exactly $4,341) | Peep | |
| | The Hookmarine | $5.99 | 24 100% | 720 | $4.3k (exactly $4,313) | Elendow | |
| | Deep Sea Idle: Infinity Abyss | $4.99 | 18 83% | 540 | $2.7k (exactly $2,695) | HIGHKICKSTUDIO |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.