Games › Puzzle › Puzzle + Ninja
Should I ship a Ninja Puzzle game?
Puzzle + Ninja
Only 19 developers shipped a Ninja Puzzle game in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Hidden Cats in Tokyo, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 10 more are announced.
Verdict: fair, for a 5 / 10 build.
The middle developer here made $720, ×1.1 the market's $630 for a 5 / 10 build, with 3 in 10 under $150. Revenue is up 130% on the market; 10 games are announced against 7 developers who shipped in the last year.
| Bottom 30% | $150 (exactly $150) |
|---|---|
| Median | $719 (exactly $719) |
| Top 25% | $4.8k (exactly $4,795) |
| Top 5% | $31k (exactly $30,908) |
| Developers, 2 yr | 19 |
| Released games | 81 |
| Announced | 10 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 130% on the market, supply 40% fewer developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Puzzle; 4 in 10 of the top 25% also carry Action, Adventure, Combat
- Price point
- $5.99 typical · top 25% priced $9.99 or above
- Art
- 6 in 10 of the top 25% ship with 2D, Pixel Graphics, Story Rich
Why players buy here
The top 25% priced at $9.99 or above; the middle game at $5.99.
The top 10 games average 93% positive over 428 reviews.
What kills games here
3 in 10 developers made under $150. 9 in 10 of the 14 games released 1 to 2 years ago have fewer than 100 reviews. 10 games are announced against 7 developers who shipped in the last year.
Adjacent niches
Puzzle with a different setting or mood, ranked by verdict then median.
- + Job SimulatorFair
- + Medical SimFair
- + Roguelike DeckbuilderFair
- + Escape RoomFair
- + VampiresFair
- + CatsFair
- + DemonsFair
- + God GameFair
- + RomanceFair
- + AutomationFair
- + Tower DefenseFair
- + LemmingsFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Shadow Tactics: Blades of the Shogun | older | $39.99 | 30,845 96% | 925k | $37M (exactly $37,004,746) | Mimimi Games |
| | Mark of the Ninja: Remastered | older | $19.99 | 6,584 95% | 198k | $3.9M (exactly $3,948,425) | Klei Entertainment |
| | Shadow Tactics: Aiko's Choice | older | $19.99 | 3,965 93% | 119k | $2.4M (exactly $2,377,810) | Mimimi Games |
| | RONIN | older | $12.99 | 1,613 71% | 48k | $629k (exactly $628,586) | Tomasz Wacławek |
| | Sumoman | older | $11.99 | 542 79% | 16k | $195k (exactly $194,957) | Tequilabyte Studio |
| | Ninja Stealth | older | $4.99 | 912 76% | 27k | $137k (exactly $136,526) | SC Jogos |
| | Ninja Stealth 2 | older | $4.99 | 667 70% | 20k | $100k (exactly $99,850) | SC Jogos |
| | 10 Second Ninja X | older | $9.99 | 306 84% | 9.2k | $92k (exactly $91,708) | Four Circle Interactive |
| | Ninja Stealth 3 | older | $4.99 | 545 81% | 16k | $82k (exactly $81,586) | SC Jogos |
| | Hentai Sakura 🌸🌊 | older | $4.99 | 272 65% | 8.2k | $41k (exactly $40,718) | BanzaiProject |
| | Hidden Cats in Tokyo | $5.99 | 172 92% | 5.2k | $31k (exactly $30,908) | Nukearts Studio | |
| | Arashi Gaiden | $9.99 | 64 95% | 1.9k | $19k (exactly $19,181) | Statera Studio, Wired Dreams Studio | |
| | Ninja Ming | $9.99 | 59 94% | 1.8k | $18k (exactly $17,682) | 1 Poss Studio | |
| | Project Chameleon | $9.99 | 19 100% | 570 | $5.7k (exactly $5,694) | Anonymous King | |
| | Katana Dragon | $9.99 | 16 81% | 480 | $4.8k (exactly $4,795) | Tsunoa Games | |
| | Kimono Cats | $8.99 | 11 100% | 330 | $3.0k (exactly $2,967) | HumaNature Studios | |
| | Ninja Ming: Wu | $1.99 | 48 100% | 1.4k | $2.9k (exactly $2,866) | 1 Poss Studio | |
| | 虚衝 - Kyosho | $9.99 | 5 80% | 150 | $1.5k (exactly $1,498) | むつむつプロジェクト(Mutsu'pro) | |
| | 100 Find Kitties: Ninja | $0.99 | 31 83% | 930 | $921 (exactly $921) | Sons of Welder, fm simple games studio | |
| | Last Shinobi | $8.99 | 3 100% | 90 | $809 (exactly $809) | Dark Tomato Studio |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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