Do I ship it?

GamesPuzzlePuzzle + Cats

Specimen · observed

Should I ship a Cat Puzzle game?

Puzzle + Cats

Of 281 developers who shipped a Cat Puzzle game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 334 more are announced.

Verdict: fair, for a 2 / 10 build.

The middle developer here made $1.2k, ×10 the market's $120 for a 2 / 10 build, with 3 in 10 under $300. Revenue is up 35% on the market; 334 games are announced against 180 developers who shipped in the last year.

Deciding numbers: median 10.1 times the market baseline, revenue up 35% on the market, 334 announced, ×1.9 per developer who shipped in the last year.
Nobody has said they are building this yet.
Puzzle + Cats
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 281
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $1.2k → $2.2k → $1.1k → $2.2k → $1.3k → $1.2k → $1.2k (still earning) → $299 (still earning)
The last cohort is still earning.
Outcomes for Puzzle + Cats: Plate 1 · outcomes, 2 yr, n = 281
Bottom 30% $299 (exactly $299)
Median $1.2k (exactly $1,199)
Top 25% $4.3k (exactly $4,298)
Top 5% $82k (exactly $82,482)
Developers, 2 yr 281
Released games 1,093
Announced 334
Effort 2 / 10
AI-buildability High
Typical price $1.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 35% on the market, supply 40% more developers than the period before.

Free games: 13%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Puzzle
effort 2 / 10 · high · discrete rules, levels are data
Cats
effort 2 / 10 · high · effort 2 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
2 / 10 · static 2D art, simple logic
Systems
Puzzle; 5 in 10 of the top 25% also carry Hidden Object, Point & Click, Adventure
Price point
$1.99 typical · top 25% priced $9.99 or above
Art
6 in 10 of the top 25% ship with Cute, Relaxing, Family Friendly
Plate 4 · demand

Why players buy here

The top 25% priced at $9.99 or above; the middle game at $1.99.

The top 10 games average 95% positive over 24,251 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $300, median $1.2k, 1 in 4 over $4.2k, 1 in 20 over $82k.

3 in 10 developers made under $300. 8 in 10 of the 259 games released 1 to 2 years ago have fewer than 100 reviews. 334 games are announced against 180 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Puzzle with a different setting or mood, ranked by verdict then median.

  1. + Job SimulatorFair57 devs · median $8.2k · 53 announced
  2. + Medical SimFair17 devs · median $6.1k · 27 announced
  3. + Roguelike DeckbuilderFair40 devs · median $3.6k · 54 announced
  4. + Escape RoomFair161 devs · median $1.8k · 150 announced
  5. + VampiresFair46 devs · median $1.7k · 37 announced
  6. + DemonsFair233 devs · median $1.2k · 248 announced
  7. + God GameFair27 devs · median $1.2k · 30 announced
  8. + RomanceFair209 devs · median $1.0k · 251 announced
  9. + AutomationFair135 devs · median $1.0k · 164 announced
  10. + Tower DefenseFair64 devs · median $1.0k · 67 announced
  11. + LemmingsFair13 devs · median $959 · 11 announced
  12. + CookingFair77 devs · median $958 · 92 announced

All 246 pairs on the Puzzle page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Stray older $29.99 157,579 97% 4.7M $142M (exactly $141,773,826) BlueTwelve Studio
BattleBlock Theater® older $14.99 55,793 97% 1.7M $25M (exactly $25,090,112) The Behemoth
A Little to the Left older $14.99 16,885 91% 507k $7.6M (exactly $7,593,184) Max Inferno
Strange Horticulture older $15.99 14,867 94% 446k $7.1M (exactly $7,131,700) Bad Viking
Ghost Trick: Phantom Detective older $29.99 6,429 97% 193k $5.8M (exactly $5,784,171) CAPCOM Co., Ltd.
In Sound Mind older $34.99 5,467 95% 164k $5.7M (exactly $5,738,710) We Create Stuff
A Space for the Unbound older $19.99 7,161 97% 215k $4.3M (exactly $4,294,452) Mojiken
Cat Goes Fishing older $6.99 15,431 94% 463k $3.2M (exactly $3,235,881) Cat5Games
Blacksad: Under the Skin older $19.99 5,356 83% 161k $3.2M (exactly $3,211,993) Pendulo Studios, YS Interactive
while True: learn() older $12.99 7,350 91% 221k $2.9M (exactly $2,864,295) Luden.io
Cat Mail Co. $14.99 6,289 92% 189k $2.8M (exactly $2,828,163) Maracas Studio
Strange Antiquities $17.99 3,288 95% 99k $1.8M (exactly $1,774,534) Bad Viking
OneShot: World Machine Edition $9.99 5,349 98% 160k $1.6M (exactly $1,603,095) Future Cat LLC
OFF $14.99 3,093 95% 93k $1.4M (exactly $1,390,922) Mortis Ghost, Fangamer
Find Matt's Cats $19.99 719 98% 22k $431k (exactly $431,184) Matt Roszak
Schrodinger's Cat Burglar $19.99 613 97% 18k $368k (exactly $367,616) Abandoned Sheep
A Building Full of Cats 2 $6.99 1,145 97% 34k $240k (exactly $240,106) Devcats
Urban Jungle $11.99 667 90% 20k $240k (exactly $239,920) KYLYK
HER TREES : PUZZLE DREAM $3.99 1,936 97% 58k $232k (exactly $231,739) Stone
A Shelter Full of Cats $4.99 1,152 97% 35k $172k (exactly $172,454) Devcats

Estimates: copies = reviews × 30, gross = copies × list price.