Do I ship it?

GamesTower DefenseTower Defense + Mystery

Specimen · observed

Should I ship a Mystery Tower Defense?

Tower Defense + Mystery

Only 18 developers shipped a Mystery Tower Defense in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, The Spotter: Dig or Die, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 37 more are announced, ×3.1 for every developer who shipped in the last year.

Verdict: dead, for a 3 / 10 build.

The middle developer here made $150 in the last 2 years and $90 over 4, against a market of $480 for a 3 / 10 build. 12 developers shipped in the last year and 37 games are announced.

Deciding numbers: median 0.3 times the market baseline, revenue up 615% on the market, 37 announced, ×3.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Tower Defense + Mystery
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 18
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $30 → $90 → $599 → $5.4k (still earning) → $0 (still earning)
The last cohort is still earning.
Outcomes for Tower Defense + Mystery: Plate 1 · outcomes, 2 yr, n = 18
Bottom 30% $0 (exactly $0)
Median $150 (exactly $150)
Top 25% $1.1k (exactly $1,078)
Top 5% $698k (exactly $698,342)
Developers, 2 yr 18
Released games 34
Announced 37
Effort 3 / 10
AI-buildability High
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 615% on the market, supply 100% more developers than the period before.

Free games: 3%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Tower Defense
effort 3 / 10 · high · effort 3 sits in the high band
Mystery
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
3 / 10 · small 2D action, light systems
Systems
Tower Defense; 4 in 10 of the top 25% also carry Strategy, Action, Grid-Based Movement
Price point
$4.99 typical · top 25% priced $9.99 or above
Art
4 in 10 of the top 25% ship with 3D, Isometric, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $9.99 or above; the middle game at $4.99.

The top 10 games average 84% positive over 1,879 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $50, median $150, 1 in 4 over $1.0k, 1 in 20 over $690k.

3 in 10 developers made under $50. All of the 7 games released 1 to 2 years ago have fewer than 100 reviews. 37 games are announced against 12 developers who shipped in the last year, ×3.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Tower Defense with a different setting or mood, ranked by verdict then median.

  1. + DwarvesStrong odds10 devs · median $6.7k · 9 announced
  2. + MiningFair33 devs · median $6.3k · 45 announced
  3. + Survival HorrorFair14 devs · median $1.9k · 16 announced
  4. + CapitalismFair15 devs · median $1.6k · 20 announced
  5. + TanksFair14 devs · median $1.5k · 13 announced
  6. + MechsFair24 devs · median $1.5k · 24 announced
  7. + IdlerFair108 devs · median $1.2k · 136 announced
  8. + PuzzleFair64 devs · median $1.0k · 67 announced
  9. + Gun CustomizationFair26 devs · median $958 · 32 announced
  10. + LogicFair40 devs · median $955 · 44 announced
  11. + On-Rails ShooterFair11 devs · median $899 · 12 announced
  12. + Psychological HorrorFair8 devs · median $897 · 8 announced

All 150 pairs on the Tower Defense page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
The Spotter: Dig or Die $12.99 1,792 84% 54k $698k (exactly $698,342) Puppyroar Games
JARS older $11.99 104 71% 3.1k $37k (exactly $37,409) Mousetrap Games
Fort Meow older $7.99 145 92% 4.4k $35k (exactly $34,756) Upper Class Walrus
TD Worlds older $10.99 25 68% 750 $8.2k (exactly $8,242) NewOldMax
Heroic Aegisio: Origins $7.99 27 77% 810 $6.5k (exactly $6,472) Vview Games
Clockfall · EA $9.99 18 94% 540 $5.4k (exactly $5,395) Rever Games GmbH
666 Second Rule older $4.99 24 95% 720 $3.6k (exactly $3,593) Stray Feet
Maze It Out $4.99 15 93% 450 $2.2k (exactly $2,246) Limit Test Games
Yoli older $1.99 27 100% 810 $1.6k (exactly $1,612) Old School Vibes
Otti: house keeper older $7.99 5 80% 150 $1.2k (exactly $1,198) Maksym Vostruhin
Vespia: Shield of Aberration $5.99 6 83% 180 $1.1k (exactly $1,078) Hourglass Games
Night of Nightmare $3.99 9 44% 270 $1.1k (exactly $1,077) Enter the Game Studios
Queen Of The Hill $3.99 6 100% 180 $718 (exactly $718) Veebs22
The Last Purge $4.99 4 75% 120 $599 (exactly $599) Third Singular
Survivors SymphonYs $4.99 1 100% 30 $150 (exactly $150) Surfin Bird
Cascadence $2.99 1 100% 30 $90 (exactly $90) proxaCor

Estimates: copies = reviews × 30, gross = copies × list price.