Should I ship a Magic Loot game?
Loot + Magic
Of 184 developers who shipped a Magic Loot game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 385 more are announced, ×3.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $2.4k, ×3.8 the market's $630 for a 5 / 10 build, and 3 in 10 made under $540; 1 in 20 cleared $380k, ×618 the market median. Revenue is up 190% on the market; 385 games are announced against 118 developers who shipped in the last year.
| Bottom 30% | $539 (exactly $539) |
|---|---|
| Median | $2.4k (exactly $2,398) |
| Top 25% | $18k (exactly $17,985) |
| Top 5% | $388k (exactly $388,345) |
| Developers, 2 yr | 184 |
| Released games | 411 |
| Announced | 385 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 190% on the market, supply 75% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Loot; 5 in 10 of the top 25% also carry RPG, Adventure, Action
- Price point
- $6.99 typical · top 25% priced $19.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $6.99.
The top 10 games average 81% positive over 59,271 reviews.
What kills games here
3 in 10 developers made under $540. 8 in 10 of the 72 games released 1 to 2 years ago have fewer than 100 reviews. 385 games are announced against 118 developers who shipped in the last year, ×3.3 per shipper.
Adjacent niches
Loot with a different setting or mood, ranked by verdict then median.
- + Artificial IntelligenceStrong odds
- + Local Co-OpStrong odds
- + SteampunkStrong odds
- + CapitalismFair
- + Turn-Based StrategyFair
- + JRPGFair
- + EconomyFair
- + IdlerFair
- + CatsFair
- + IncrementalFair
- + Creature CollectorFair
- + CollectathonFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Last Epoch | older | $34.99 | 106,364 76% | 3.2M | $112M (exactly $111,650,291) | Eleventh Hour Games |
| | Far Far West | · EA | $19.99 | 31,458 95% | 944k | $19M (exactly $18,865,363) | Evil Raptor |
| | Mistfall Hunter | $24.99 | 16,045 53% | 481k | $12M (exactly $12,028,936) | Bellring Games | |
| | Kingdoms of Amalur: Re-Reckoning | older | $39.99 | 6,305 78% | 189k | $7.6M (exactly $7,564,108) | KAIKO, Big Huge Games, 38 Studios |
| | Rabbit and Steel | older | $14.99 | 10,159 96% | 305k | $4.6M (exactly $4,568,502) | mino_dev |
| | Death Must Die | · EA older | $6.99 | 20,937 90% | 628k | $4.4M (exactly $4,390,489) | Realm Archive |
| | Chronicon | older | $13.99 | 8,822 94% | 265k | $3.7M (exactly $3,702,593) | Subworld |
| | The Incredible Adventures of Van Helsing | older | $14.99 | 7,720 83% | 232k | $3.5M (exactly $3,471,684) | NeocoreGames |
| | Atlas Fallen: Reign Of Sand | older | $39.99 | 2,773 74% | 83k | $3.3M (exactly $3,326,768) | Deck13 |
| | Inkbound | older | $29.99 | 3,592 86% | 108k | $3.2M (exactly $3,231,722) | Shiny Shoe |
| | Erenshor | · EA | $19.99 | 2,153 94% | 65k | $1.3M (exactly $1,291,154) | Burgee Media |
| | Dwarves: Glory, Death and Loot | $14.99 | 2,588 82% | 78k | $1.2M (exactly $1,163,824) | Hamma Studios | |
| | Planet Centauri | $14.99 | 2,102 75% | 63k | $945k (exactly $945,269) | Permadeath | |
| | Lay of the Land | $19.99 | 1,190 79% | 36k | $714k (exactly $713,643) | Southern Cross Interactive | |
| | Rustil: Eternal Labyrinth Castle | $18.99 | 950 71% | 29k | $541k (exactly $541,215) | KTMG LLC. | |
| | Wizordum | $19.99 | 880 91% | 26k | $528k (exactly $527,736) | Emberheart Games | |
| | Shadow Dungeon | $9.99 | 1,387 78% | 42k | $416k (exactly $415,684) | OO Cat | |
| | holoVillage: Our Cozy Days | $24.99 | 518 83% | 16k | $388k (exactly $388,345) | Roboqlo |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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