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Should I ship a Fantasy Tower Defense?
Tower Defense + Fantasy
Of 371 developers who shipped a Fantasy Tower Defense in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 618 more are announced, ×2.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $900, ×1.9 the market's $480 for a 4 / 10 build, and 3 in 10 made under $240; 1 in 20 cleared $290k, ×618 the market median. Revenue is down 25% on the market; 618 games are announced against 231 developers who shipped in the last year.
| Bottom 30% | $240 (exactly $240) |
|---|---|
| Median | $897 (exactly $897) |
| Top 25% | $6.5k (exactly $6,472) |
| Top 5% | $294k (exactly $293,597) |
| Developers, 2 yr | 371 |
| Released games | 926 |
| Announced | 618 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 25% on the market, supply 65% more developers than the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Tower Defense
- effort 3 / 10 · high · effort 3 sits in the high band
- Fantasy
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Tower Defense; 5 in 10 of the top 25% also carry Strategy, Roguelite, Roguelike
- Price point
- $6.99 typical · top 25% priced $14.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Pixel Graphics
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $6.99.
The top 10 games average 86% positive over 65,277 reviews.
What kills games here
3 in 10 developers made under $240. 8 in 10 of the 168 games released 1 to 2 years ago have fewer than 100 reviews. 618 games are announced against 231 developers who shipped in the last year, ×2.7 per shipper.
Adjacent niches
Tower Defense with a different setting or mood, ranked by verdict then median.
- + DwarvesStrong odds
- + MiningFair
- + Survival HorrorFair
- + CapitalismFair
- + TanksFair
- + MechsFair
- + IdlerFair
- + PuzzleFair
- + Gun CustomizationFair
- + LogicFair
- + On-Rails ShooterFair
- + Psychological HorrorFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Total War: WARHAMMER III | older | $59.99 | 104,822 71% | 3.1M | $189M (exactly $188,648,153) | CREATIVE ASSEMBLY, Feral Interactive |
| | Kingdom Two Crowns | older | $19.99 | 31,259 90% | 938k | $19M (exactly $18,746,022) | Fury Studios, Coatsink |
| | The Last Spell | older | $24.99 | 13,260 91% | 398k | $9.9M (exactly $9,941,022) | Ishtar Games |
| | Orcs Must Die! 3 | older | $29.99 | 10,930 85% | 328k | $9.8M (exactly $9,833,721) | Robot Entertainment |
| | Legion TD 2 - Multiplayer Tower Defense | older | $24.99 | 12,607 86% | 378k | $9.5M (exactly $9,451,468) | AutoAttack Games |
| | Thronefall | $12.99 | 22,966 96% | 689k | $8.9M (exactly $8,949,850) | GrizzlyGames, Mythwright | |
| | Craft The World | older | $18.99 | 15,074 88% | 452k | $8.6M (exactly $8,587,658) | Dekovir Entertainment, Sibear Games |
| | Age of Darkness: Final Stand | $27.99 | 9,486 74% | 285k | $8.0M (exactly $7,965,394) | PlaySide | |
| | Kingdom Rush 5: Alliance TD | older | $19.99 | 10,363 87% | 311k | $6.2M (exactly $6,214,691) | Ironhide Game Studio |
| | Kingdom Rush Vengeance - Tower Defense | older | $19.99 | 9,906 93% | 297k | $5.9M (exactly $5,940,628) | Ironhide Game Studio |
| | The King is Watching | $14.99 | 9,006 88% | 270k | $4.0M (exactly $4,049,998) | Hypnohead | |
| | Orcs Must Die! Deathtrap | $29.99 | 4,053 69% | 122k | $3.6M (exactly $3,646,484) | Robot Entertainment | |
| | Becastled | $19.99 | 5,349 81% | 160k | $3.2M (exactly $3,207,795) | Mana Potion Studios | |
| | Emberward | $19.99 | 3,775 96% | 113k | $2.3M (exactly $2,263,868) | Refic Games | |
| | Lessaria: Fantasy Kingdom Sim | $24.90 | 2,938 77% | 88k | $2.2M (exactly $2,194,686) | Rockbee Team | |
| | Sir, We Have an Orc Problem | $9.99 | 4,123 86% | 124k | $1.2M (exactly $1,235,663) | Mumpitz Games | |
| | EverSiege: Untold Ages | $19.99 | 1,906 68% | 57k | $1.1M (exactly $1,143,028) | Tindalos Interactive | |
| | Border Pioneer | $14.99 | 1,675 86% | 50k | $753k (exactly $753,248) | Yahzj Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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