Do I ship it?

GamesStrategyStrategy + Dogs

Specimen · observed

Should I ship a Dog Strategy game?

Strategy + Dogs

Of 43 developers who shipped a Dog Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 49 more are announced.

Verdict: poor odds, for a 5 / 10 build.

The middle developer here made $630, level with the market's $630 for a 5 / 10 build, and 3 in 10 made under $90; 1 in 20 cleared $140k, ×234 the market median. Revenue is down 35% on the market; 49 games are announced against 25 developers who shipped in the last year.

Deciding numbers: median 1.0 times the market baseline, revenue down 35% on the market, 49 announced, ×2.0 per developer who shipped in the last year.
Nobody has said they are building this yet.
Strategy + Dogs
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 43
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $299 → $896 → $1.4k → $3.4k → $629 → $599 → $2.5k (still earning) → $0 (still earning)
The last cohort is still earning.
Outcomes for Strategy + Dogs: Plate 1 · outcomes, 2 yr, n = 43
Bottom 30% $90 (exactly $90)
Median $629 (exactly $629)
Top 25% $7.1k (exactly $7,130)
Top 5% $147k (exactly $147,052)
Developers, 2 yr 43
Released games 126
Announced 49
Effort 5 / 10
AI-buildability Medium
Typical price $6.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 35% on the market, supply 40% more developers than the period before.

Free games: 17%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Strategy
effort 5 / 10 · medium · effort 5 sits in the medium band
Dogs
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Strategy; 4 in 10 of the top 25% also carry Building, Creature Collector, Management
Price point
$6.99 typical · top 25% priced $13.99 or above
Art
5 in 10 of the top 25% ship with 2D, Cute, Colorful
Plate 4 · demand

Why players buy here

The top 25% priced at $13.99 or above; the middle game at $6.99.

The top 10 games average 82% positive over 2,741 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $90, median $630, 1 in 4 over $7.1k, 1 in 20 over $140k.

3 in 10 developers made under $90. 9 in 10 of the 24 games released 1 to 2 years ago have fewer than 100 reviews. 49 games are announced against 25 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Strategy with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds50 devs · median $65k · 27 announced
  2. + Job SimulatorFair62 devs · median $16k · 74 announced
  3. + BaseballFair14 devs · median $7.5k · 7 announced
  4. + LGBTQ+Fair89 devs · median $6.7k · 91 announced
  5. + WuxiaFair23 devs · median $4.7k · 41 announced
  6. + FarmingFair44 devs · median $4.3k · 42 announced
  7. + Martial ArtsFair81 devs · median $3.0k · 94 announced
  8. + SubmarineFair21 devs · median $2.4k · 23 announced
  9. + NavalFair66 devs · median $2.2k · 88 announced
  10. + IdlerFair696 devs · median $1.9k · 988 announced
  11. + Shop KeeperFair159 devs · median $1.8k · 264 announced
  12. + HackingFair96 devs · median $1.2k · 132 announced

All 275 pairs on the Strategy page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Watch_Dogs™ older $19.99 49,193 79% 1.5M $30M (exactly $29,501,042) Ubisoft
Fuga: Melodies of Steel older $39.99 1,181 93% 35k $1.4M (exactly $1,416,846) CyberConnect2
The Flame in the Flood older $14.99 2,709 76% 81k $1.2M (exactly $1,218,237) The Molasses Flood
Railbound older $12.99 1,818 94% 55k $708k (exactly $708,475) Afterburn
METAL MAX Xeno Reborn older $39.99 444 65% 13k $533k (exactly $532,667) 24Frame,inc.
Everdell older $19.99 577 90% 17k $346k (exactly $346,027) Dire Wolf
PewDiePie: Legend of the Brofist older $7.99 1,346 91% 40k $323k (exactly $322,636) Outerminds Inc.
Above the Snow $24.99 383 75% 11k $287k (exactly $287,135) Above the Desk
Furry Shades of Gay 2: A Shade Gayer older $9.99 738 96% 22k $221k (exactly $221,179) Furlough Games
Lyca $4.99 1,282 81% 38k $192k (exactly $191,915) Syphono4
Batomon Showdown $14.99 327 87% 9.8k $147k (exactly $147,052) berrymint
DOG WITCH $9.99 323 89% 9.7k $97k (exactly $96,803) Heckmouse
Bean Beasts $13.99 113 89% 3.4k $47k (exactly $47,426) Anxious Noob
Pup Champs $12.99 101 98% 3.0k $39k (exactly $39,360) Afterburn
Claws & Chaos $5.99 95 60% 2.9k $17k (exactly $17,072) Parhelion Studio
Bathhouse Creatures $4.99 62 98% 1.9k $9.3k (exactly $9,281) Sleepy Rocket
The PARADOGX Incident $10.99 25 92% 750 $8.2k (exactly $8,242) Artibex
The Peak of Life $8.99 30 66% 900 $8.1k (exactly $8,091) XY Game

Estimates: copies = reviews × 30, gross = copies × list price.