Games › Co-op › Co-op + Racing
Should I ship a Co-op Racing game?
Co-op + Racing
Of 87 developers who shipped a Co-op Racing game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 174 more are announced, ×3.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $2.8k, ×1.9 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $720; 1 in 20 cleared $13M, ×8960 the market median. Revenue is down 15% on the market; 174 games are announced against 52 developers who shipped in the last year.
| Bottom 30% | $719 (exactly $719) |
|---|---|
| Median | $2.8k (exactly $2,844) |
| Top 25% | $123k (exactly $122,938) |
| Top 5% | $13M (exactly $13,421,879) |
| Developers, 2 yr | 87 |
| Released games | 307 |
| Announced | 174 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 15% on the market, supply 50% more developers than the period before.
Free games: 16%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- Co-op, Racing; 6 in 10 of the top 25% also carry Online Co-Op, Driving, Automobile Sim
- Price point
- $9.99 typical · top 25% priced $29.99 or above
- Art
- 5 in 10 of the top 25% ship with 3D, First-Person, Realistic
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $9.99.
The top 10 games average 83% positive over 370,807 reviews.
What kills games here
3 in 10 developers made under $720. 7 in 10 of the 43 games released 1 to 2 years ago have fewer than 100 reviews. 174 games are announced against 52 developers who shipped in the last year, ×3.3 per shipper.
Adjacent niches
Co-op with a different second tag, ranked by verdict then median.
- + SuperheroFair
- + Boomer ShooterFair
- + GamblingFair
- + NinjaFair
- + TypingLong shot
- + Word GameLong shot
- + Open World Survival CraftPoor odds
- + World War IIPoor odds
- + AutomationPoor odds
- + TransportationPoor odds
- + JRPGPoor odds
- + Turn-BasedPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Forza Horizon 5 | older | $59.99 | 260,218 89% | 7.8M | $468M (exactly $468,314,335) | Playground Games |
| | Need for Speed™ Heat | older | $69.99 | 128,933 84% | 3.9M | $271M (exactly $270,720,620) | Ghost Games |
| | Grand Theft Auto V Enhanced | $29.99 | 210,784 83% | 6.3M | $190M (exactly $189,642,365) | Rockstar North | |
| | Forza Horizon 6 | $69.99 | 86,730 82% | 2.6M | $182M (exactly $182,106,981) | Playground Games | |
| | The Crew™ 2 | older | $29.99 | 86,533 78% | 2.6M | $78M (exactly $77,853,740) | Ivory Tower |
| | The Crew Motorfest | older | $69.99 | 24,230 78% | 727k | $51M (exactly $50,875,731) | Ubisoft Ivory Tower |
| | CarX Drift Racing Online | older | $16.99 | 82,720 95% | 2.5M | $42M (exactly $42,162,384) | CarX Technologies, LLC |
| | F1® 25 | $49.99 | 25,395 87% | 762k | $38M (exactly $38,084,882) | Codemasters | |
| | Riders Republic | older | $39.99 | 30,458 81% | 914k | $37M (exactly $36,540,463) | Ubisoft Annecy, Ubisoft Belgrade, Ubiso… (Ubisoft Annecy, Ubisoft Belgrade, Ubisoft Kyiv, Ubisoft Pune, Ubisoft Odesa) |
| | Car Mechanic Simulator 2018 | older | $19.99 | 48,366 91% | 1.5M | $29M (exactly $29,005,090) | Red Dot Games |
| | Sonic Racing: CrossWorlds | $69.99 | 11,479 93% | 344k | $24M (exactly $24,102,456) | Sonic Team | |
| | Drive Beyond Horizons | · EA | $24.99 | 17,903 77% | 537k | $13M (exactly $13,421,879) | Drive Beyond Horizons |
| | Super Battle Golf | $12.99 | 9,325 93% | 280k | $3.6M (exactly $3,633,952) | Brimstone | |
| | Car Service Together | · EA | $19.99 | 3,589 79% | 108k | $2.2M (exactly $2,152,323) | V12 Studio |
| | Project Motor Racing | $39.99 | 1,181 45% | 35k | $1.4M (exactly $1,416,846) | Straight4 Studios | |
| | FUMES | · EA | $14.99 | 2,816 95% | 84k | $1.3M (exactly $1,266,355) | FUMES team |
| | STORROR Parkour Pro | · EA | $24.99 | 1,605 71% | 48k | $1.2M (exactly $1,203,268) | Hole in the Sleeve Game Studios |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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