Games › Co-op › Co-op + Horror
Should I ship a Horror Co-op game?
Co-op + Horror
Of 448 developers who shipped a Horror Co-op game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 862 more are announced, ×3.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $5.3k, ×3.5 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $900; 1 in 20 cleared $2.0M, ×1366 the market median. Revenue is down 10% on the market; 862 games are announced against 269 developers who shipped in the last year.
| Bottom 30% | $898 (exactly $898) |
|---|---|
| Median | $5.3k (exactly $5,273) |
| Top 25% | $46k (exactly $45,854) |
| Top 5% | $2.0M (exactly $2,045,600) |
| Developers, 2 yr | 448 |
| Released games | 1,167 |
| Announced | 862 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 10% on the market, supply 40% more developers than the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- Co-op; 5 in 10 of the top 25% also carry Online Co-Op, Action, Adventure
- Price point
- $7.99 typical · top 25% priced $14.99 or above
- Art
- 5 in 10 of the top 25% ship with First-Person, 3D, Atmospheric
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $7.99.
The top 10 games average 91% positive over 1,004,883 reviews.
What kills games here
3 in 10 developers made under $900. 7 in 10 of the 231 games released 1 to 2 years ago have fewer than 100 reviews. 862 games are announced against 269 developers who shipped in the last year, ×3.2 per shipper.
Adjacent niches
Co-op with a different setting or mood, ranked by verdict then median.
- + SuperheroFair
- + Boomer ShooterFair
- + GamblingFair
- + NinjaFair
- + TypingLong shot
- + Word GameLong shot
- + Open World Survival CraftPoor odds
- + World War IIPoor odds
- + AutomationPoor odds
- + TransportationPoor odds
- + JRPGPoor odds
- + Turn-BasedPoor odds
Comparable games
DayZ 2018 · $582M 
Dead by Daylight 2016 · $411M 
Phasmophobia 2020 · EA · $410M 
Ready or Not 2023 · $398M 
Dying Light 2 Stay Human: Reloaded Edition 2022 · $297M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | DayZ | older | $49.99 | 387,850 78% | 12M | $582M (exactly $581,658,645) | Bohemia Interactive |
| | Dead by Daylight | older | $19.99 | 685,423 78% | 21M | $411M (exactly $411,048,173) | Behaviour Interactive Inc. |
| | Phasmophobia | · EA older | $19.99 | 684,009 94% | 21M | $410M (exactly $410,200,197) | Kinetic Games |
| | Ready or Not | older | $49.99 | 265,219 79% | 8.0M | $398M (exactly $397,748,934) | VOID Interactive |
| | Dying Light 2 Stay Human: Reloaded Edition | older | $59.99 | 164,914 79% | 4.9M | $297M (exactly $296,795,726) | Techland |
 | Halo: The Master Chief Collection | older | $39.99 | 239,603 92% | 7.2M | $287M (exactly $287,451,719) | 343 Industries, Splash Damage, Ruffian… (343 Industries, Splash Damage, Ruffian Games, Bungie, Saber Interactive) |
 | Deep Rock Galactic | older | $29.99 | 303,142 97% | 9.1M | $273M (exactly $272,736,857) | Ghost Ship Games |
 | Sons Of The Forest | older | $29.99 | 284,572 88% | 8.5M | $256M (exactly $256,029,428) | Endnight Games Ltd |
 | Left 4 Dead 2 | older | $9.99 | 816,316 97% | 24M | $245M (exactly $244,649,905) | Valve |
 | Hunt: Showdown 1896 | older | $29.99 | 213,023 74% | 6.4M | $192M (exactly $191,656,793) | Crytek |
 | Subnautica 2 | · EA | $29.99 | 116,852 91% | 3.5M | $105M (exactly $105,131,744) | Unknown Worlds Entertainment |
 | R.E.P.O. | · EA | $9.99 | 341,004 96% | 10M | $102M (exactly $102,198,899) | semiwork |
 | PEAK | $7.99 | 301,964 94% | 9.1M | $72M (exactly $72,380,771) | Team PEAK | |
 | Escape the Backrooms | $9.99 | 137,315 90% | 4.1M | $41M (exactly $41,153,306) | Fancy Games, Blackbird Interactive | |
 | Killing Floor 3 | $39.99 | 16,493 46% | 495k | $20M (exactly $19,786,652) | Tripwire Interactive | |
 | Grounded 2 | · EA | $29.99 | 21,442 82% | 643k | $19M (exactly $19,291,367) | Obsidian Entertainment, Eidos-Montréal |
 | The Forever Winter | · EA | $29.99 | 21,376 68% | 641k | $19M (exactly $19,231,987) | Fun Dog Studios |
 | REANIMAL | $39.99 | 13,809 78% | 414k | $17M (exactly $16,566,657) | Tarsier Studios | |
 | No More Room in Hell 2 | $29.99 | 16,725 62% | 502k | $15M (exactly $15,047,482) | Torn Banner Studios | |
 | Drive Beyond Horizons | · EA | $24.99 | 17,903 77% | 537k | $13M (exactly $13,421,879) | Drive Beyond Horizons |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.