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Should I ship a Demon Co-op game?
Co-op + Demons
Of 70 developers who shipped a Demon Co-op game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 118 more are announced, ×2.9 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $3.6k, ×2.4 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $750; 1 in 20 cleared $950k, ×635 the market median. Revenue is down 25% on the market; 118 games are announced against 41 developers who shipped in the last year.
| Bottom 30% | $748 (exactly $748) |
|---|---|
| Median | $3.6k (exactly $3,598) |
| Top 25% | $42k (exactly $41,804) |
| Top 5% | $951k (exactly $951,471) |
| Developers, 2 yr | 70 |
| Released games | 182 |
| Announced | 118 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 25% on the market, supply 35% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- Co-op; 5 in 10 of the top 25% also carry Action, Online Co-Op, Action-Adventure
- Price point
- $9.99 typical · top 25% priced $14.99 or above
- Art
- 5 in 10 of the top 25% ship with First-Person, Dark, Realistic
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $9.99.
The top 10 games average 84% positive over 31,143 reviews.
What kills games here
3 in 10 developers made under $750. 7 in 10 of the 39 games released 1 to 2 years ago have fewer than 100 reviews. 118 games are announced against 41 developers who shipped in the last year, ×2.9 per shipper.
Adjacent niches
Co-op with a different setting or mood, ranked by verdict then median.
- + SuperheroFair
- + Boomer ShooterFair
- + GamblingFair
- + NinjaFair
- + TypingLong shot
- + Word GameLong shot
- + Open World Survival CraftPoor odds
- + World War IIPoor odds
- + AutomationPoor odds
- + TransportationPoor odds
- + JRPGPoor odds
- + Turn-BasedPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Phasmophobia | · EA older | $19.99 | 684,009 94% | 21M | $410M (exactly $410,200,197) | Kinetic Games |
| | DOOM | older | $19.99 | 155,340 95% | 4.7M | $93M (exactly $93,157,398) | id Software |
| | Diablo® IV | older | $49.99 | 58,668 69% | 1.8M | $88M (exactly $87,984,400) | Blizzard Entertainment, Inc. |
| | Shadow Warrior 2 | older | $29.99 | 24,120 87% | 724k | $22M (exactly $21,700,764) | Flying Wild Hog |
| | Evil West | older | $49.99 | 10,215 74% | 306k | $15M (exactly $15,319,436) | Flying Wild Hog |
| | Zombie Army 4: Dead War | older | $49.99 | 10,028 86% | 301k | $15M (exactly $15,038,992) | Rebellion |
| | Demonologist | older | $19.99 | 18,886 85% | 567k | $11M (exactly $11,325,934) | Clock Wizard Games |
| | The Dark Pictures Anthology: House of Ashes | older | $29.99 | 7,360 89% | 221k | $6.6M (exactly $6,621,792) | Supermassive Games |
| | Ghost Watchers | $14.99 | 12,729 86% | 382k | $5.7M (exactly $5,724,231) | Renderise | |
| | Pacify | older | $4.99 | 32,921 86% | 988k | $4.9M (exactly $4,928,274) | Shawn Hitchcock |
| | Painkiller | $39.99 | 1,091 54% | 33k | $1.3M (exactly $1,308,873) | Anshar Studios | |
| | BRAZILIAN DRUG DEALER 3: I OPENED A PORTAL TO HELL IN THE FAVELA TRYING TO REVIVE MIT AIA I NEED TO CLOSE IT | $4.99 | 7,743 97% | 232k | $1.2M (exactly $1,159,127) | Joeveno | |
| | 33 Immortals | $14.89 | 2,130 72% | 64k | $951k (exactly $951,471) | Thunder Lotus | |
| | DON'T SCREAM TOGETHER | $7.99 | 2,314 49% | 69k | $555k (exactly $554,666) | Digital Cybercherries | |
| | The Other Side | · EA | $13.99 | 1,181 93% | 35k | $496k (exactly $495,666) | Vectora Games |
| | DAIMON BLADES | · EA | $19.90 | 707 69% | 21k | $422k (exactly $422,079) | StreumOn Studio |
| | Paranoia Place: Escape Together | $7.99 | 1,555 87% | 47k | $373k (exactly $372,734) | Bloody Pixel Games | |
| | Ghost Janitors | $9.99 | 917 87% | 28k | $275k (exactly $274,825) | Interactive Wave Studio | |
| | Project Unknown | $9.99 | 776 81% | 23k | $233k (exactly $232,567) | PsychoRavens |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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