Games › Tower Defense › Tower Defense + Cats
Should I ship a Cat Tower Defense?
Tower Defense + Cats
Only 16 developers shipped a Cat Tower Defense in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Epic Auto Towers, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 30 more are announced, ×3.8 for every developer who shipped in the last year.
Verdict: poor odds, for a 3 / 10 build.
The middle developer here made $2.9k, ×6.2 the market's $480 for a 3 / 10 build, and 3 in 10 made under $120; 1 in 20 cleared $340k, ×727 the market median. Revenue is down 55% on the market; 30 games are announced against 8 developers who shipped in the last year.
not enough cohorts to draw
| Bottom 30% | $119 (exactly $119) |
|---|---|
| Median | $2.9k (exactly $2,936) |
| Top 25% | $15k (exactly $15,285) |
| Top 5% | $345k (exactly $345,370) |
| Developers, 2 yr | 16 |
| Released games | 38 |
| Announced | 30 |
| Effort | 3 / 10 |
| AI-buildability | High |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 55% on the market, supply as many developers as the period before.
Free games: 16%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Tower Defense
- effort 3 / 10 · high · effort 3 sits in the high band
- Cats
- effort 2 / 10 · high · effort 2 sits in the high band
What it takes
- Effort
- 3 / 10 · small 2D action, light systems
- Systems
- Tower Defense
- Price point
- $4.99 typical
Why players buy here
The top 10 games average 75% positive over 1,153 reviews.
What kills games here
3 in 10 developers made under $120. 9 in 10 of the 9 games released 1 to 2 years ago have fewer than 100 reviews. 30 games are announced against 8 developers who shipped in the last year, ×3.8 per shipper.
Adjacent niches
Tower Defense with a different setting or mood, ranked by verdict then median.
- + DwarvesStrong odds
- + MiningFair
- + Survival HorrorFair
- + CapitalismFair
- + TanksFair
- + MechsFair
- + IdlerFair
- + PuzzleFair
- + Gun CustomizationFair
- + LogicFair
- + On-Rails ShooterFair
- + Psychological HorrorFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Epic Auto Towers | · EA | $14.99 | 768 70% | 23k | $345k (exactly $345,370) | Aleksandr Golovkin |
| | Kittypocalypse | older | $14.99 | 193 88% | 5.8k | $87k (exactly $86,792) | Bolverk Games |
| | The Chronicles of Nyanya | older | $19.99 | 79 92% | 2.4k | $47k (exactly $47,376) | hamstercube |
| | Cats on Duty | older | $9.99 | 142 90% | 4.3k | $43k (exactly $42,557) | Prikol Team |
| | Claws Of Power | $6.99 | 170 80% | 5.1k | $36k (exactly $35,649) | 蒜苗 | |
| | Fort Meow | older | $7.99 | 145 92% | 4.4k | $35k (exactly $34,756) | Upper Class Walrus |
| | Kill A Million Rats | $10.99 | 64 89% | 1.9k | $21k (exactly $21,101) | Nerdook Productions | |
| | Sushi Cat - Tower Defense | $9.99 | 51 84% | 1.5k | $15k (exactly $15,285) | OverPowered Team | |
| | Kittypocalypse - Ungoggled | older | $9.99 | 44 79% | 1.3k | $13k (exactly $13,187) | Bolverk Games |
| | Cats go! : Tactical Defense Braw | $4.99 | 39 97% | 1.2k | $5.8k (exactly $5,838) | Minimum Studio Corp. | |
| | Cat Guardian | $7.99 | 19 84% | 570 | $4.6k (exactly $4,554) | Yaeegy | |
| | Kemotaku | $15.99 | 7 100% | 210 | $3.4k (exactly $3,358) | Kojika Games | |
| | Vampire Cat | $6.99 | 14 78% | 420 | $2.9k (exactly $2,936) | Hunt Games | |
| | Defend Against Cats | $1.99 | 19 100% | 570 | $1.1k (exactly $1,134) | Greyhaven Craft | |
| | Dungeon Gatekeeper | $4.99 | 2 100% | 60 | $299 (exactly $299) | Fruit Platter Hermit |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.