Should I ship a Cat Co-op game?
Co-op + Cats
Of 47 developers who shipped a Cat Co-op game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 83 more are announced, ×2.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $5.4k, ×3.6 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $1.8k; 1 in 20 cleared $900k, ×603 the market median. Revenue is up 55% on the market; 83 games are announced against 33 developers who shipped in the last year.
| Bottom 30% | $1.8k (exactly $1,796) |
|---|---|
| Median | $5.4k (exactly $5,397) |
| Top 25% | $13k (exactly $13,011) |
| Top 5% | $903k (exactly $902,639) |
| Developers, 2 yr | 47 |
| Released games | 111 |
| Announced | 83 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 55% on the market, supply 120% more developers than the period before.
Free games: 23%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- Co-op; 5 in 10 of the top 25% also carry Online Co-Op, Action, Adventure
- Price point
- $7.99 typical · top 25% priced $24.99 or above
- Art
- 5 in 10 of the top 25% ship with Cute, Colorful, Family Friendly
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $7.99.
The top 10 games average 86% positive over 11,049 reviews.
What kills games here
3 in 10 developers made under $1.8k. 7 in 10 of the 24 games released 1 to 2 years ago have fewer than 100 reviews. 83 games are announced against 33 developers who shipped in the last year, ×2.5 per shipper.
Adjacent niches
Co-op with a different setting or mood, ranked by verdict then median.
- + SuperheroFair
- + Boomer ShooterFair
- + GamblingFair
- + NinjaFair
- + TypingLong shot
- + Word GameLong shot
- + Open World Survival CraftPoor odds
- + World War IIPoor odds
- + AutomationPoor odds
- + TransportationPoor odds
- + JRPGPoor odds
- + Turn-BasedPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | BattleBlock Theater® | older | $14.99 | 55,793 97% | 1.7M | $25M (exactly $25,090,112) | The Behemoth |
| | Garfield Kart - Furious Racing | older | $14.99 | 10,475 88% | 314k | $4.7M (exactly $4,710,608) | Artefacts Studio |
| | The Adventures of Elliot: The Millennium Tales | $59.99 | 1,687 78% | 51k | $3.0M (exactly $3,036,094) | Square Enix, Claytechworks | |
| | Cat Mail Co. | $14.99 | 6,289 92% | 189k | $2.8M (exactly $2,828,163) | Maracas Studio | |
| | Cat Quest II | older | $14.99 | 5,850 95% | 176k | $2.6M (exactly $2,630,745) | The Gentlebros |
| | Animal Shelter 2 | $24.99 | 1,204 79% | 36k | $903k (exactly $902,639) | Games Incubator | |
| | Portal Dungeon | older | $14.99 | 995 88% | 30k | $447k (exactly $447,452) | Dusk Dog Studio |
| | Bloody Trapland 2: Curiosity | older | $9.99 | 824 83% | 25k | $247k (exactly $246,953) | 2Play, Prasius |
| | Tap Tap Loot | $6.99 | 815 76% | 24k | $171k (exactly $170,906) | Turtle Knight Games | |
| | Exploding Kittens® 2 | older | $12.49 | 447 75% | 13k | $167k (exactly $167,491) | Marmalade Game Studio Ltd |
| | Meowgic | $7.99 | 462 79% | 14k | $111k (exactly $110,741) | Lazy Turtle Games | |
| | NiuMa | $5.99 | 263 91% | 7.9k | $47k (exactly $47,261) | Game Star | |
| | Purrrifiers: Cleaning Chaos | $12.99 | 93 47% | 2.8k | $36k (exactly $36,242) | Rubens Games, FreeMind S.A. | |
| | Puzzling Places - 3D Jigsaw Sim | $7.99 | 150 98% | 4.5k | $36k (exactly $35,955) | Realities.io Inc | |
| | Ultra Mega Cats | · EA | $11.99 | 70 74% | 2.1k | $25k (exactly $25,179) | Fallen Leaf, Unseen Silence, Black Drak… (Fallen Leaf, Unseen Silence, Black Drakkar Games) |
| | DreamWorks Gabby’s Dollhouse: Ready to Party | $39.99 | 16 100% | 480 | $19k (exactly $19,195) | Infinigon Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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