Do I ship it?

GamesPuzzlePuzzle + Animals

Specimen · observed

Should I ship an Animal Puzzle game?

Puzzle + Animals

Of 59 developers who shipped an Animal Puzzle game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 107 more are announced, ×2.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 3 / 10 build.

The middle developer here made $1.4k, ×3.0 the market's $480 for a 3 / 10 build, and 3 in 10 made under $180; 1 in 20 cleared $260k, ×553 the market median. Revenue is down 25% on the market; 107 games are announced against 51 developers who shipped in the last year.

Deciding numbers: median 3.0 times the market baseline, revenue down 25% on the market, 107 announced, ×2.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Puzzle + Animals
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 59
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $3.2k → $1.2k → $6.0k → $2.7k → $1.0k → $5.1k (still earning) → $180 (still earning)
The last cohort is still earning.
Outcomes for Puzzle + Animals: Plate 1 · outcomes, 2 yr, n = 59
Bottom 30% $180 (exactly $180)
Median $1.4k (exactly $1,436)
Top 25% $9.3k (exactly $9,300)
Top 5% $263k (exactly $262,542)
Developers, 2 yr 59
Released games 148
Announced 107
Effort 3 / 10
AI-buildability High
Typical price $2.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 25% on the market, supply 265% more developers than the period before.

Free games: 5%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Puzzle
effort 2 / 10 · high · discrete rules, levels are data
Animals
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
3 / 10 · small 2D action, light systems
Systems
Puzzle; 5 in 10 of the top 25% also carry Exploration, Adventure
Price point
$2.99 typical · top 25% priced $14.99 or above
Art
6 in 10 of the top 25% ship with Cute, Relaxing, Family Friendly
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $2.99.

The top 10 games average 92% positive over 6,535 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $180, median $1.4k, 1 in 4 over $9.3k, 1 in 20 over $260k.

3 in 10 developers made under $180. 6 in 10 of the 23 games released 1 to 2 years ago have fewer than 100 reviews. 107 games are announced against 51 developers who shipped in the last year, ×2.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Puzzle with a different setting or mood, ranked by verdict then median.

  1. + Job SimulatorFair57 devs · median $8.2k · 53 announced
  2. + Medical SimFair17 devs · median $6.1k · 27 announced
  3. + Roguelike DeckbuilderFair40 devs · median $3.6k · 54 announced
  4. + Escape RoomFair161 devs · median $1.8k · 150 announced
  5. + VampiresFair46 devs · median $1.7k · 37 announced
  6. + CatsFair281 devs · median $1.2k · 334 announced
  7. + DemonsFair233 devs · median $1.2k · 248 announced
  8. + God GameFair27 devs · median $1.2k · 30 announced
  9. + RomanceFair209 devs · median $1.0k · 251 announced
  10. + AutomationFair135 devs · median $1.0k · 164 announced
  11. + Tower DefenseFair64 devs · median $1.0k · 67 announced
  12. + LemmingsFair13 devs · median $959 · 11 announced

All 246 pairs on the Puzzle page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Spirit of the North older $19.99 5,633 84% 169k $3.4M (exactly $3,378,110) Infuse Studio
Ghost of a Tale older $19.99 4,214 91% 126k $2.5M (exactly $2,527,136) SeithCG
OPUS: Prism Peak $24.99 1,071 92% 32k $803k (exactly $802,929) SIGONO INC.
Seasons after Fall older $9.99 2,376 80% 71k $712k (exactly $712,087) Swing Swing Submarine
The Spirit and the Mouse older $19.99 801 97% 24k $480k (exactly $480,360) Alblune
A Webbing Journey · EA $9.99 1,263 98% 38k $379k (exactly $378,521) Fire Totem Games
Toki Tori 2+ older $14.99 749 87% 22k $337k (exactly $336,825) Two Tribes
Sort Them Ducks $5.99 1,461 92% 44k $263k (exactly $262,542) Mr.Duck
Horticular: Build a Garden, Attract Wildlife older $19.99 391 88% 12k $234k (exactly $234,483) inDirection Games
Dark Pals: The 1st Floor $6.70 700 87% 21k $141k (exactly $140,700) Skunx Games
Abra-Cooking-Dabra $12.99 250 75% 7.5k $97k (exactly $97,425) Door 407
Scary Game 2: The Mad Shepherd $1.99 1,227 90% 37k $73k (exactly $73,252) KanGames
Moses & Plato - Last Train to Clawville $19.99 104 88% 3.1k $62k (exactly $62,369) The Wild Gentlemen
Hidden in my Paradise $9.99 160 90% 4.8k $48k (exactly $47,952) Ogre Pixel
Travellin Cats Around the World 2 $4.99 236 97% 7.1k $35k (exactly $35,329) Travellin Cats
Nekokami - The Human Restoration Project $17.99 63 96% 1.9k $34k (exactly $34,001) Rocket-in-Bottle

Estimates: copies = reviews × 30, gross = copies × list price.