Games › Co-op › Co-op + Action
Should I ship a Co-op Action game?
Co-op + Action
Of 1,445 developers who shipped a Co-op Action game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 3,204 more are announced, ×3.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $3.9k, ×2.6 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $680; 1 in 20 cleared $4.1M, ×2783 the market median. Revenue is down 30% on the market; 3,204 games are announced against 868 developers who shipped in the last year.
| Bottom 30% | $674 (exactly $674) |
|---|---|
| Median | $3.9k (exactly $3,884) |
| Top 25% | $46k (exactly $45,554) |
| Top 5% | $4.2M (exactly $4,168,515) |
| Developers, 2 yr | 1,445 |
| Released games | 5,258 |
| Announced | 3,204 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 30% on the market, supply 45% more developers than the period before.
Free games: 16%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- Co-op, Action; 4 in 10 of the top 25% also carry Online Co-Op, Adventure, PvE
- Price point
- $7.99 typical · top 25% priced $24.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D, First-Person
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $7.99.
The top 10 games average 84% positive over 2,255,569 reviews.
What kills games here
3 in 10 developers made under $680. 7 in 10 of the 738 games released 1 to 2 years ago have fewer than 100 reviews. 3,204 games are announced against 868 developers who shipped in the last year, ×3.7 per shipper.
Adjacent niches
Co-op with a different second tag, ranked by verdict then median.
- + SuperheroFair
- + Boomer ShooterFair
- + GamblingFair
- + NinjaFair
- + TypingLong shot
- + Word GameLong shot
- + Open World Survival CraftPoor odds
- + World War IIPoor odds
- + AutomationPoor odds
- + TransportationPoor odds
- + JRPGPoor odds
- + Turn-BasedPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | ELDEN RING | older | $59.99 | 831,470 93% | 25M | $1.5B (exactly $1,496,396,559) | FromSoftware, Inc. |
| | Rust | older | $39.99 | 1,167,920 87% | 35M | $1.4B (exactly $1,401,153,624) | Facepunch Studios |
| | HELLDIVERS™ 2 | older | $39.99 | 838,901 76% | 25M | $1.0B (exactly $1,006,429,530) | Arrowhead Game Studios |
| | Battlefield™ 6 | $69.99 | 295,442 63% | 8.9M | $620M (exactly $620,339,567) | Battlefield Studios | |
| | DayZ | older | $49.99 | 387,850 78% | 12M | $582M (exactly $581,658,645) | Bohemia Interactive |
| | DARK SOULS™ III | older | $59.99 | 278,034 94% | 8.3M | $500M (exactly $500,377,790) | FromSoftware, Inc. |
| | Forza Horizon 5 | older | $59.99 | 260,218 89% | 7.8M | $468M (exactly $468,314,335) | Playground Games |
| | Valheim | $29.99 | 464,893 94% | 14M | $418M (exactly $418,264,232) | Iron Gate AB | |
| | Hearts of Iron IV | older | $49.99 | 274,901 90% | 8.2M | $412M (exactly $412,269,030) | Paradox Development Studio |
| | Dead by Daylight | older | $19.99 | 685,423 78% | 21M | $411M (exactly $411,048,173) | Behaviour Interactive Inc. |
| | Palworld | $29.99 | 411,947 94% | 12M | $371M (exactly $370,628,716) | Pocketpair | |
| | Monster Hunter Wilds | $39.99 | 200,984 52% | 6.0M | $241M (exactly $241,120,505) | CAPCOM Co., Ltd. | |
| | Grand Theft Auto V Enhanced | $29.99 | 210,784 83% | 6.3M | $190M (exactly $189,642,365) | Rockstar North | |
| | Schedule I | · EA | $19.99 | 288,939 97% | 8.7M | $173M (exactly $173,276,718) | TVGS |
| | ELDEN RING NIGHTREIGN | $39.99 | 129,476 83% | 3.9M | $155M (exactly $155,332,357) | FromSoftware, Inc. | |
| | Borderlands 4 | $69.99 | 57,874 59% | 1.7M | $122M (exactly $121,518,038) | Gearbox Software | |
| | Split Fiction | $49.99 | 78,378 97% | 2.4M | $118M (exactly $117,543,487) | Hazelight Studios | |
| | Subnautica 2 | · EA | $29.99 | 116,852 91% | 3.5M | $105M (exactly $105,131,744) | Unknown Worlds Entertainment |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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